About the job
About Us:
Burson, a proud member of WPP, stands as a global leader in communications, dedicated to adding value to our clients through the art of reputation management. We leverage specialized teams, state-of-the-art technologies, and innovative creative approaches to empower brands and businesses in transforming their reputation into a key competitive advantage, enabling them to excel in today's dynamic landscape. At Burson, you're not just an employee; you're part of a vibrant global community of lifelong learners who thrive at the forefront of innovation.
As a trusted growth partner for the world's foremost brands, WPP (LSE/NYSE: WPP) combines advanced media intelligence and data solutions, world-class creativity, cutting-edge production, transformative enterprise solutions, and strategic counsel all under one roof. Powered by exceptional talent and the WPP Open marketing platform, we guide our clients through change, enabling them to seize opportunities and achieve transformative growth. For further details, visit WPP.com.
Discover more about us at bursonglobal.com and connect with us on LinkedIn and Instagram.
Role Overview:
Burson India is on the lookout for a motivated and passionate Account Executive to join our dynamic team in Gurugram. This position is an excellent opportunity for an individual enthusiastic about technology, media relations, and the art of brand storytelling. As an Account Executive, you will play a pivotal role in executing PR campaigns, managing media outreach, creating compelling content, and supporting daily team operations.
Key Responsibilities:
- Draft engaging press releases, media pitches, and other PR materials.
- Research and maintain media contacts and databases.
- Monitor media coverage and prepare comprehensive media reports.
- Assist in planning and executing PR events and campaigns.
- Track industry trends and pertinent news.
- Support daily administrative tasks and facilitate team coordination.
- Collaborate with internal teams to gather content and information.
- Engage in brainstorming sessions and contribute innovative ideas.
Qualifications for Success:
- A minimum of 1 year of experience in public relations or communications, preferably within the Enterprise Technology B2B sector.
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
