About the job
About Rightangled
Rightangled is an innovative and rapidly expanding online pharmacy dedicated to enhancing healthcare delivery through exceptional customer care and cutting-edge technology. Our mission is to offer a seamless and safe experience for our customers, providing prescription medications, over-the-counter products, and tailored healthcare services.
Base Salary
Up to £90,000/year
Role Overview
We are on the lookout for a seasoned and visionary Chief Marketing Officer to become an integral part of our senior leadership team at our Hammersmith office in London. As a strategic partner reporting directly to the CEO, the CMO will spearhead initiatives that drive significant business growth through out-of-home (OOH) marketing, public relations campaigns, and performance marketing, in alignment with our ambitious expansion plans across the UK, Europe, the US, and Dubai. This role is pivotal in harnessing AI to enhance marketing and growth strategies, expand market share, elevate brand visibility, and foster community engagement initiatives.
Key Responsibilities
- Growth Strategy & Leadership: Formulate and execute a comprehensive growth strategy in alignment with business goals, focusing on customer acquisition, revenue enhancement, and market expansion.
- Integrated Campaign Management: Oversee the execution of multi-channel campaigns across PR, OOH, and digital platforms, ensuring cohesive messaging and quantifiable performance.
- Brand & PR Leadership: Craft and implement brand strategies while managing public relations and media outreach to fortify brand positioning and visibility.
- Community & Market Expansion: Initiate and drive community engagement through partnerships, sponsorships, and strategic activations.
- Performance Marketing & Analytics: Manage performance marketing initiatives, ensuring campaigns are driven by data and optimized through AI.
- Cross-functional Leadership: Collaborate with internal teams across product, operations, and leadership to ensure that growth initiatives align with broader business objectives.
Requirements
Must Have
- Demonstrated experience in public relations, branding, and executing out-of-home (OOH) campaigns
- Robust background in performance marketing and advertising
- Proven track record in launching successful campaigns that increased market share
- Experience in building and engaging communities through strategic partnerships and activations
- At least 10 years of senior marketing or growth leadership experience
- Expertise in leveraging AI for marketing and growth strategies
Technical Skills
- Proficiency in digital marketing platforms and advertising channels
- Solid understanding of creative tools and marketing technologies
- Expertise in brand development and campaign execution
Leadership & Soft Skills
- Proven leadership capabilities with a strong emphasis on teamwork and collaboration
- Exceptional communication skills, both verbal and written
- Strong analytical mindset with a focus on data-driven decision-making
