CRM & Lifecycle Manager

ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and …

Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The RoleAs the Senior CRM & Lifecycle Marketing Manager, you will spearhead Laundryheap's lifecycle messaging strategy, transforming first-time customers into loyal patrons and turning regular users into subscribers.This role is more than just executing campaigns; it’s a leadership position with a hands-on approach, positioned at the confluence of CRM, product, and data. You will architect the program from scratch, developing the strategy, structure, channel mix, and testing cadence while managing a talented team member to support your vision. Your success will be measured by repeat order rates and customer lifetime value (LTV) across various cohorts, setting the benchmark for your team's execution.You will directly oversee a Customer Lifecycle Manager, who will manage the daily execution and optimization of customer sequences through email, push notifications, SMS, and WhatsApp.Your ResponsibilitiesYou will own the entire retention cycle:Developing post-order habit sequences to encourage repeat purchases (1st → 2nd → 3rd+ orders)Creating win-back flows for lapsed customersDesigning upsell strategies for subscriptionsImplementing behavioral nudges and lifecycle triggersEstablishing suppression logic and CRM segmentation architectureOptimizing the channel mix across email, push notifications, SMS, and WhatsApp, ensuring effective integrationYou will track and report on key metrics:Repeat order rates across cohortsCustomer lifetime value and time to reorder metricsLapsed customer recovery ratesMonitoring unsubscribe and spam rates as performance indicatorsWho You AreEssential Qualifications:5+ years of experience in B2C lifecycle, retention, or CRM marketing, preferably within a consumer app or marketplace environmentHands-on experience in building automated sequences using behavioral CRMs (e.g., Customer.io, Braze, Klaviyo)Proven track record in conducting CRM experiments, including A/B testing on sequences, timing, copy, and segmentation, translating insights into actionable program improvementsExperience in managing lifecycle programs across multiple channels, including email and push notifications, as well as SMS or WhatsAppSkilled in writing briefs and copy independentlyAdept at analyzing cohort data using spreadsheets or BI tools to derive testing hypothesesUnderstanding of suppression logic, exit conditions, and sequence architecture beyond simple campaign executionWhat You Won't Be DoingWaiting for a brief; this role is responsible for crafting themReceiving a pre-defined strategy; you will shape, validate, and own the strategy that is developedManaging a large team; you will have a single direct report, allowing for streamlined decision-making and full ownership of the project

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals. What you will do Develop and implement CRM strategies that support customer growth and loyalty Optimize customer lifecycle processes to improve retention Collaborate with other departments to align CRM initiatives with business objectives Analyze customer data to spot trends and identify new opportunities Requirements Experience leading CRM and lifecycle product teams Strong background in using data to inform strategy Ability to work across functions and communicate clearly with stakeholders

Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups? Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps? Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?If this resonates with you, you could be our next Lifecycle Manager at Fyxer!Title: Senior CRM Manager (Lifecycle)Reporting to: James Lester, Growth LeadWhat are we creating?An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.The Role:Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.Your Responsibilities:Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.

Join our dynamic Product Growth team at M-KOPA! We are on the lookout for a highly skilled Senior CRM Manager with experience in MVNO, super-app, mobile gaming, or high-frequency subscription models. As we continue to expand our innovative FinTech division, you will play a pivotal role in developing and scaling growth systems that enhance retention, upsell strategies, and maximize customer lifetime value for millions throughout Africa.The Impact In this role, you will design and implement retention and upsell frameworks that not only drive measurable customer lifetime value and revenue growth but also foster financial inclusion for Africa's underserved communities. Join us in our mission as we have already empowered over 7 million customers with access to over $2 billion in credit. This is your opportunity to contribute to a cause that is truly transforming lives across the continent .The Opportunity Build CRM from the ground up: You will design and scale lifecycle programs across five African markets (Kenya, Nigeria, Uganda, Ghana, South Africa), leveraging proprietary data from millions of customers and a unique distribution model involving over 30,000 field agents and 300 telesales personnel. Own retention and upsell outcomes: Your performance will be evaluated based on LTV growth, retention rates, and upsell revenue, going beyond just email metrics. Go hands-on daily: Engage in building automated customer journeys, designing experiments, analyzing results, and scaling successful initiatives—this is not just a strategic role. Global recognition: Become part of an organization recognized by TIME 100 as one of the world's most influential companies and by the Financial Times as Africa's fastest-growing company for four consecutive years (2022-2025).What You'll DoYou will take full ownership of the CRM strategy and execution from start to finish. This includes building automated customer journeys using CleverTap/Braze, conducting experiments on messaging and timing, analyzing retention cohorts, and expanding successful programs across different markets. Collaborate with Product, Commercial, and Operations teams to convert customer behavior into growth opportunities.

Join frpadvisory as a Senior CRM Manager to lead our customer relationship management initiatives. You will be responsible for developing and implementing CRM strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to ensure alignment on customer journeys and optimize our CRM systems.

Role Overview Utility Warehouse is hiring a CRM Technical Manager in London. This role leads the technical development and ongoing improvement of the company’s Customer Relationship Management system. The position focuses on using data to strengthen customer engagement and support business goals. What You Will Do Oversee CRM configuration and ensure the system meets business needs Manage integrations between the CRM and other platforms Work closely with teams across the company to keep operations smooth and connected Use data and technical insights to help improve customer experience Location This position is based in London.

Role overview Utility Warehouse is seeking an Engineering Manager to lead efforts around Lifecycle Customer services in London. This role oversees a team focused on enhancing the customer experience throughout every stage of their journey with the company. What you will do Support and guide engineers working on projects tied to the customer lifecycle Set technical direction and help prioritize team goals as customer needs evolve Manage delivery of new features and ongoing improvements aimed at increasing customer satisfaction Requirements Proven experience managing engineering teams Strong interest in technology and solutions that put the customer first Comfort balancing leadership responsibilities with hands-on project involvement This position is based in London.

Senior CRM Manager – SumUp Pay About the Team At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions. This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey—from their initial installation to fostering long-term habits. Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come. Your Responsibilities Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement. Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach. Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements. Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets. Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health. Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives. Ideal Candidate Profile You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage. You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs. You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys. You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa. You have experience building processes from scratch and thrive in an environment lacking a predefined playbook. You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner. Why Join SumUp? Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.

Role Overview Utility Warehouse is hiring a Senior CRM Operations Manager in London. This role shapes the company's customer relationship management strategy and oversees its execution. The focus: strengthen customer engagement and support business growth. What You Will Do Lead CRM initiatives, from planning through delivery Work with teams across the company to make the most of CRM tools and data analytics Find ways to improve customer satisfaction and retention through smarter CRM operations Collaboration This position partners with cross-functional groups to ensure CRM systems and processes support company goals and deliver measurable results.

Join Wise as a Regional CRM Manager, where you will play a pivotal role in shaping customer relationships across the UK and Europe. This is an exciting opportunity for an experienced professional looking to make a significant impact in a fast-paced and innovative environment.In this role, you will lead strategic initiatives to enhance customer engagement and drive retention. You will collaborate closely with cross-functional teams to implement data-driven CRM strategies, optimize customer journeys, and leverage insights to improve overall customer satisfaction.

Life360 is seeking an experienced CRM Marketing Manager to join our dynamic team in London, UK. In this pivotal role, you will be responsible for developing and executing marketing strategies specifically tailored for the Latin American market. You will leverage data-driven insights to enhance customer engagement and retention while ensuring alignment with our overall business objectives.Your expertise in CRM tools and marketing analytics will be essential in optimizing our campaigns and improving the customer journey. As a key player in our marketing department, you will collaborate closely with cross-functional teams to drive growth and strengthen our brand presence in LATAM.

Wise is hiring a CRM Analytics Manager in London. This position centers on using analytical expertise to support and improve customer relationship management strategies. Role overview The CRM Analytics Manager will analyze customer data, spot trends, and deliver recommendations that help shape marketing activities. The role calls for someone who can translate data into practical steps for the team, ensuring that customer engagement and retention efforts are informed by clear insights. What you will do Examine customer data to uncover patterns and trends Develop actionable recommendations to improve CRM and marketing initiatives Work closely with colleagues to ensure insights drive decision-making Requirements Experience in analytics, with a focus on CRM or marketing data Strong ability to interpret data and communicate findings Comfort working in a collaborative, team-focused environment

Join our dynamic team at loveholidays as a Senior CRM Executive, where you will play a pivotal role in enhancing our customer relationship management strategies. You will be responsible for developing and executing innovative CRM campaigns that drive customer engagement and retention. Your expertise will be critical in analyzing customer data to deliver personalized experiences, ensuring that our clients enjoy the best possible service.

About LystLyst is a premier global fashion shopping platform that began its journey in London in 2010, serving over 160 million shoppers annually. Our platform boasts an extensive collection of premium and luxury fashion items, curated from 27,000 of the world’s most prestigious brands and retailers. In 2025, Lyst formed a strategic alliance with Zozo, the operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership signifies a transformative phase for Lyst as we leverage AI and technology to reshape the future of fashion shopping.At Lyst, we prioritize our customers by delivering an exceptional search and discovery experience that inspires, fulfills, and personalizes their shopping journey. We believe that while fashion is exhilarating, the shopping experience can often be challenging. Our mission is to enhance the joy of fashion shopping by utilizing our technological prowess, data insights, and creativity, helping fashion shoppers make informed choices and assisting fashion partners in reaching better audiences as the premier destination for fashion enthusiasts.The Role:We are excited to announce a new pivotal role within our team, aimed at advancing our marketing strategy across both new and established markets. Reporting directly to the VP of Marketing, the Marketing Manager will collaborate with stakeholders at all levels throughout the organization. Key responsibilities include:Leading the weekly email and push notification strategy, collaborating with editorial and creative teams to enhance performance.Creating targeted email campaigns for specific customer segments and cohorts (e.g., geo-specific acquisition initiatives).Developing and managing the Product Marketing calendar and briefs to effectively communicate our digital offerings to consumers and customers.Analyzing email and push notification performance metrics, including click-through rates, revenue generation, member acquisition, and retention rates.Collaborating with marketing and product engineering teams to refine audience segments and strategize future initiatives, including the use of new CRM channels.Ensuring fluency in the onsite and in-app roadmap by working closely with product engineering teams.RequirementsA minimum of 3 years' experience in managing CRM marketing plans for a brand, encompassing email and push notifications.Experience in executing app and web-focused CRM strategies.Proficiency in navigating a matrix organization with multiple stakeholders across product, marketing, and creative/brand.Knowledge of the UK and US fashion markets is advantageous but not mandatory.Experience collaborating with innovative in-house product teams.Familiarity with data platforms such as Braze, Adjust, and Snowflake.

About Checkout.com Checkout.com helps leading businesses such as eBay, ASOS, Klarna, Uber Eats, and Sony process payments smoothly. Our technology supports billions of transactions each year, making online checkouts simple for customers and reliable for merchants. Headquartered in London with offices on six continents, Checkout.com brings together a diverse, adaptable team focused on shaping the future of fintech. The company values performance and innovation, aiming to make payments effortless worldwide. Role Overview: Manager, Product Marketing – Credential Lifecycle The Manager, Product Marketing for Credential Lifecycle leads marketing for key product areas: vault services, network tokens, real-time account updates, and digital wallets. The role focuses on communicating the value of these features to merchants, translating technical details into clear business benefits. This position works directly with Product, Commercial, and Performance Marketing teams. Responsibilities include integrating product offerings into broader marketing strategies and delivering go-to-market campaigns that build understanding and drive adoption. Main Responsibilities Direct the marketing strategy for Credential Lifecycle products, including vault, network tokens, real-time account updaters, and digital wallet features, ensuring merchants see their value clearly. Plan and run go-to-market initiatives and campaigns to increase product visibility and usage. Partner with product and commercial teams to align marketing activities with business objectives. Location: London

About UsAt The Economist Group (TEG), our mission is to drive progress. This guiding principle connects each member of our team as we strive for innovation, independence, and excellence across our diverse fields. We empower individuals and organizations to navigate the critical challenges and transformations that shape our world. Through analytical rigor, global expertise, and evidence-based insights, we help our audience make sense of complex issues and chart a strategic path forward.We provide insightful analysis and information in various formats to subscribers and businesses across 170 countries through our three core divisions: The Economist, Economist Enterprise, and Economist Education, all of which uphold our esteemed reputation for integrity and excellence.Role OverviewWe are in search of a Senior Email Growth Marketing Manager who will be responsible for developing and executing our prospect lifecycle marketing strategy. This role will focus on transforming anonymous audiences into known users (pre-subscribers) and subsequently converting them into paid subscribers.The successful candidate will spearhead the creation of email-centric acquisition and nurturing programs, designing user journeys that effectively capture, engage, and convert high-intent audiences through email and on-site modules. The ideal applicant will possess a strong background in Salesforce Marketing Cloud, lead generation, and lifecycle marketing, and will collaborate closely with growth, product, data, and editorial teams to enhance audience acquisition and conversion rates.

rightangled is seeking a CRM, Email & WhatsApp Automation Manager based in London. The role centers on improving customer engagement by developing and managing automated messaging across several channels, including email and WhatsApp. Role overview This position is responsible for shaping the company’s communication strategies to connect with audiences in ways that support marketing objectives. The manager will oversee how messages are crafted and delivered, ensuring each outreach feels timely and relevant to the recipient. What you will do Design and implement automated messaging campaigns for CRM, email, and WhatsApp platforms Refine communication workflows to align with marketing goals Monitor and optimize engagement to keep outreach meaningful and effective

We are seeking a skilled Agile Delivery Manager to join our client in the not-for-profit sector, tasked with the successful implementation of a new Customer Relationship Management (CRM) solution.The Agile Delivery Manager will oversee multiple agile development streams, facilitating the transition from a development phase to a stable business-as-usual (BAU) environment.Your role will involve collaborating with key stakeholders and project leads to define and execute the corporate CRM roadmap, ensuring the identification and delivery of essential transition products. Experience in transitioning complex, business-critical solutions to steady state BAU is highly desirable.While familiarity with Microsoft Dynamics 365 configuration and implementation projects is advantageous, strong agile delivery experience is also welcomed.

CRM & Marketing Automation ManagerJoin our dynamic team at InMotion Ventures 3 as we redefine luxury vehicle ownership and rental experiences. Based in London, we are a forward-thinking company combining the innovative brands Pivotal and THE OUT, both committed to transforming the automotive landscape.PIVOTALPivotal offers an unparalleled car subscription service, allowing members to enjoy the latest Jaguar and Land Rover models without the long-term commitment and stress of traditional ownership. With a simple monthly payment, we handle everything from insurance to servicing.THE OUTAt THE OUT, we’ve revolutionized luxury car rentals by eliminating queues and hidden fees. We deliver first-class Jaguar Land Rover vehicles directly to your door, ensuring a seamless experience for both leisure and business trips.Your role will be pivotal in enhancing customer engagement through effective CRM and marketing automation strategies, thus setting new benchmarks in customer experience.