About the job
The Telegraph has experienced remarkable digital growth over the past three years across direct sales, branded content, and programmatic partnerships, driven by innovative creativity, data utilization, and effective measurement strategies.
As we embark on our next growth phase, we recognize substantial untapped opportunities to establish new, high-margin revenue streams. These opportunities encompass strategic partnerships, scalable premium advertising solutions, data-driven commercial models, and innovative demand engagement strategies.
We are seeking a strategic and entrepreneurial sales leader to spearhead and actualize this growth. In this role, you will conceptualize and launch new advertising solutions, cultivate innovative digital commercial models, and forge upstream partnerships with Tier 1 and Tier 2 advertisers, collaborating closely with Client, Product, Data, and Insight teams.
This position is pivotal in maintaining The Telegraph’s leadership in digital advertising innovation, swiftly converting market opportunities into commercial success.
Key Responsibilities
Revenue & Growth
- Generate new digital advertising revenue in key growth sectors.
- Oversee the launch and expansion of an AI-driven self-service advertising platform, unlocking high-margin incremental revenue.
- Develop data-centric, sector-specific solutions alongside Sales, Product, and Data teams to enhance campaign value and yield.
- Establish and nurture relationships with Tier 1 advertisers and agencies, collaboratively creating solutions based on Telegraph journalism, audience insights, and innovation.
- Design and execute new commercial models to ensure The Telegraph remains distinctive in a competitive market.
- Lead impactful pitches, presentations, and new business initiatives as required.
Leadership & Impact
- Operate with an entrepreneurial mindset, taking ownership of growth and commercial results.
- Keep abreast of industry trends, transforming market changes into opportunities.
- Work closely with senior leaders across Sales, Product, Data, and Marketing to achieve shared objectives.
- Represent The Telegraph in the industry, building recognition, credibility, and influence.
