Manager, Product Marketing - Credential Lifecycle

About Checkout.com Checkout.com helps leading businesses such as eBay, ASOS, Klarna, Uber Eats, and Sony process payments smoothly. Our technology supports billions of transactions each year, making online checkouts simple for customers and reliable for merchants. Headquartered in London with offices on six continents, Checkout.com brings together a diverse,…

Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The RoleAs the Senior CRM & Lifecycle Marketing Manager, you will spearhead Laundryheap's lifecycle messaging strategy, transforming first-time customers into loyal patrons and turning regular users into subscribers.This role is more than just executing campaigns; it’s a leadership position with a hands-on approach, positioned at the confluence of CRM, product, and data. You will architect the program from scratch, developing the strategy, structure, channel mix, and testing cadence while managing a talented team member to support your vision. Your success will be measured by repeat order rates and customer lifetime value (LTV) across various cohorts, setting the benchmark for your team's execution.You will directly oversee a Customer Lifecycle Manager, who will manage the daily execution and optimization of customer sequences through email, push notifications, SMS, and WhatsApp.Your ResponsibilitiesYou will own the entire retention cycle:Developing post-order habit sequences to encourage repeat purchases (1st → 2nd → 3rd+ orders)Creating win-back flows for lapsed customersDesigning upsell strategies for subscriptionsImplementing behavioral nudges and lifecycle triggersEstablishing suppression logic and CRM segmentation architectureOptimizing the channel mix across email, push notifications, SMS, and WhatsApp, ensuring effective integrationYou will track and report on key metrics:Repeat order rates across cohortsCustomer lifetime value and time to reorder metricsLapsed customer recovery ratesMonitoring unsubscribe and spam rates as performance indicatorsWho You AreEssential Qualifications:5+ years of experience in B2C lifecycle, retention, or CRM marketing, preferably within a consumer app or marketplace environmentHands-on experience in building automated sequences using behavioral CRMs (e.g., Customer.io, Braze, Klaviyo)Proven track record in conducting CRM experiments, including A/B testing on sequences, timing, copy, and segmentation, translating insights into actionable program improvementsExperience in managing lifecycle programs across multiple channels, including email and push notifications, as well as SMS or WhatsAppSkilled in writing briefs and copy independentlyAdept at analyzing cohort data using spreadsheets or BI tools to derive testing hypothesesUnderstanding of suppression logic, exit conditions, and sequence architecture beyond simple campaign executionWhat You Won't Be DoingWaiting for a brief; this role is responsible for crafting themReceiving a pre-defined strategy; you will shape, validate, and own the strategy that is developedManaging a large team; you will have a single direct report, allowing for streamlined decision-making and full ownership of the project

About UsAt The Economist Group (TEG), our mission is to drive progress. This guiding principle connects each member of our team as we strive for innovation, independence, and excellence across our diverse fields. We empower individuals and organizations to navigate the critical challenges and transformations that shape our world. Through analytical rigor, global expertise, and evidence-based insights, we help our audience make sense of complex issues and chart a strategic path forward.We provide insightful analysis and information in various formats to subscribers and businesses across 170 countries through our three core divisions: The Economist, Economist Enterprise, and Economist Education, all of which uphold our esteemed reputation for integrity and excellence.Role OverviewWe are in search of a Senior Email Growth Marketing Manager who will be responsible for developing and executing our prospect lifecycle marketing strategy. This role will focus on transforming anonymous audiences into known users (pre-subscribers) and subsequently converting them into paid subscribers.The successful candidate will spearhead the creation of email-centric acquisition and nurturing programs, designing user journeys that effectively capture, engage, and convert high-intent audiences through email and on-site modules. The ideal applicant will possess a strong background in Salesforce Marketing Cloud, lead generation, and lifecycle marketing, and will collaborate closely with growth, product, data, and editorial teams to enhance audience acquisition and conversion rates.

ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and involves close collaboration with paid media, creative, and merchandising teams to optimize trading moments and increase repeat revenue through effective CRM strategies.ROLE SUMMARYWe are seeking a skilled CRM & Lifecycle Manager to take charge of daily email and SMS execution.This hands-on role emphasizes the development, deployment, and optimization of campaigns and automation flows. You will ensure that CRM initiatives drive key trading moments and facilitate repeat purchases, working in tandem with paid media and growth activities.Your focus will be on executing strategies, conducting consistent testing, and providing clear reporting on campaign performance.RESPONSIBILITIESCampaigns & Lifecycle ManagementLead the planning and execution of all email and SMS campaigns for product launches, sales, and other pivotal trading moments.Collaborate with growth and creative teams to brief, develop, and deliver campaigns that align with paid media and merchandising priorities.Design and enhance lifecycle journeys that promote repeat purchases and improve customer behavior from the first to the second order.Identify key customer segments and devise targeted campaigns tailored to them.Manage and optimize core automated flows, ensuring that messaging, timing, and frequency align with trading objectives.Testing, Reporting & Platform ManagementConduct structured testing across campaigns and flows to enhance performance over time.Monitor and report on revenue contributions, engagement metrics, and repeat behavior, using insights to guide future initiatives.Ensure robust segmentation, list health, and data integrity within the CRM platform.Oversee sign-up journeys and audience capture across the website.Requirements2 to 5 years of experience in CRM or lifecycle marketing within the e-commerce sector.Hands-on experience with CRM platforms such as Klaviyo or Ometria for building and executing campaigns.Ability to adhere to campaign calendars and meet deadlines effectively.Meticulous attention to detail and a capacity for rapid execution.Proficiency in leveraging data to evaluate performance and implement enhancements.Experience working collaboratively with growth and merchandising teams.Bonus Skills:Experience in boosting repeat purchase rates or customer lifetime value (LTV).Background in direct-to-consumer (DTC) or marketplace environments.Comfortable operating in a fast-paced startup atmosphere.BenefitsCompetitive salary package.Flexible working hours (3 office days per week in Shoreditch, London).25 days of annual leave, plus your birthday, a duvet day, and public holidays.Opportunity to work remotely for a week from abroad.

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals. What you will do Develop and implement CRM strategies that support customer growth and loyalty Optimize customer lifecycle processes to improve retention Collaborate with other departments to align CRM initiatives with business objectives Analyze customer data to spot trends and identify new opportunities Requirements Experience leading CRM and lifecycle product teams Strong background in using data to inform strategy Ability to work across functions and communicate clearly with stakeholders

Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups? Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps? Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?If this resonates with you, you could be our next Lifecycle Manager at Fyxer!Title: Senior CRM Manager (Lifecycle)Reporting to: James Lester, Growth LeadWhat are we creating?An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.The Role:Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.Your Responsibilities:Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.

About Mixpanel Mixpanel helps organizations turn complex data into clear insights. More than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, use Mixpanel’s AI-first digital analytics to improve adoption, strengthen retention, and drive business outcomes. The platform brings together product and web analytics, session replays, experimentation, feature flags, and metric trees to deliver actionable information teams depend on. Learn more at mixpanel.com. Role Overview Mixpanel is seeking a Senior Product Marketing Manager for its London, UK (hybrid) office. This role sits within the marketing team and shapes messaging, content, and campaigns that connect with target audiences, influence buying decisions, and help users get the most from Mixpanel’s products. The Senior Product Marketing Manager leads go-to-market (GTM) strategies across EMEA, with a focus on launching new features, running demand generation campaigns, and supporting sales enablement. This position plays a key part in developing Mixpanel’s marketing approach in EMEA and coordinating with stakeholders to deliver on strategy. What You Will Do Develop and execute GTM plans for new feature launches in EMEA Drive demand generation campaigns tailored to regional audiences Create sales enablement materials and initiatives Collaborate with product and cross-functional teams to align messaging and strategy Champion the customer perspective and incorporate it into marketing efforts Act as a strategic partner for product development Craft compelling narratives that highlight Mixpanel’s value Reporting This position reports directly to the VP of Product Marketing.

The Product Marketing Manager at Unily is responsible for crafting and executing strategic product positioning, messaging, and go-to-market initiatives aimed at driving product adoption and achieving market success. This pivotal hybrid role encompasses comprehensive competitive intelligence (CI) leadership, ensuring that Unily remains distinct, informed, and competitive within a fast-paced market landscape.

Join Comply as a Product Marketing Manager and play a pivotal role in driving the success of our innovative product offerings. You will be responsible for crafting and executing marketing strategies that resonate with our target audience while collaborating closely with cross-functional teams. Your expertise will help shape product positioning, messaging, and go-to-market strategies that elevate our brand in the marketplace.

Join stacks as a Product Marketing Manager in London! In this dynamic role, you will lead the marketing strategy for our innovative products, working closely with cross-functional teams to ensure our offerings resonate with target audiences. You will be responsible for conducting market research, developing compelling marketing campaigns, and analyzing performance metrics to drive growth.

Join Synthesia as a Product Marketing Manager focusing on Release Marketing, where you will play a pivotal role in shaping our product's market presence. You will collaborate closely with cross-functional teams to develop and execute innovative marketing strategies that resonate with our audiences. This is an exciting opportunity to contribute to the growth of a cutting-edge AI technology company.

Join Ably as a Product Marketing Manager and play a pivotal role in shaping the future of our products. In this vital position, you will be responsible for creating compelling marketing strategies that drive product adoption and customer engagement. Collaborate with cross-functional teams to identify market needs, engage customers, and ensure our messaging resonates with target audiences. Your insights will be crucial in guiding product development and positioning, making a significant impact on our growth.

Are you an innovative and results-driven marketing professional? Zego is seeking a talented Product Marketing Manager to join our dynamic team in London. In this role, you will be responsible for developing and executing marketing strategies that resonate with our target audience, enhancing our product offerings, and driving customer engagement.Your expertise will help shape the future of our products and ensure they meet the evolving needs of our clients. Join us to make a significant impact in a fast-paced environment where creativity and strategic thinking are valued.

Product Marketing Manager About OutpostAt Outpost, we believe global expansion should be seamless, not complicated. Our mission is to eliminate barriers that hinder international sales, ensuring that businesses can thrive globally without the headaches of tax complexities, payment issues, and compliance challenges.As a Merchant of Record across 58+ tax jurisdictions, we handle payments, tax, compliance, and customer experience so you can focus on what you do best: selling your products worldwide.Join us in revolutionizing cross-border commerce, making it as easy as domestic transactions. The RoleWe are looking for a dynamic Product Marketing Manager to spearhead our go-to-market strategy for our groundbreaking fintech solutions. Reporting directly to the CEO, you will be responsible for shaping Outpost's narrative, equipping our sales team with essential tools, and navigating our market entry strategies.You will translate the complexities of tax, payments, and compliance into clear, engaging messaging that resonates with potential buyers. This role is foundational; you will develop positioning, create sales materials, compile competitive intelligence, and lead product launches.This is a unique opportunity to build a marketing function from the ground up, supporting immediate sales initiatives while laying the groundwork for a potential future sales team. What You'll GainThe work is challenging, but the rewards are significant. You will directly influence Outpost's market presence at the intersection of fintech, e-commerce, and global infrastructure. Collaborate closely with the CEO to shape the brand perception and drive revenue growth through your strategic contributions. Key ResponsibilitiesPositioning & MessagingCraft Outpost's communication strategy regarding its Merchant of Record services, tax solutions, payment processes, and liability management, ensuring clarity and appeal.Develop a cohesive messaging framework for sales, marketing, and website content.Transform technical intricacies into relatable narratives that enhance buyer understanding.

Join Our Innovative Team at DotfileAt Dotfile, our mission is to revolutionize financial innovation by simplifying compliance. We empower financial institutions to verify their business customers globally in just seconds. Our comprehensive KYB platform enables clients to automate onboarding processes, mitigate risks, and expedite the launch of new markets and products.In an era where businesses face increasingly complex regulations, they often grapple with outdated software solutions or the daunting task of building their own compliance frameworks. We are committed to showing that there is a more efficient way to realize our vision of a modern Compliance Operating System.Founded in late 2021 as a SaaS startup from the renowned studio eFounders (now Hexa), Dotfile has rapidly emerged as one of the fastest-growing KYB players in Europe, serving clients across 8 countries, including leading fintech unicorns.Recently, we secured $6M in additional funding from Seaya Capital, bringing our total investment to over $9M, backed by notable investors such as Serena Capital and Kima Ventures. Our passionate team of 15, primarily based in Paris, is dedicated to crafting exceptional software quickly and collaborating closely with our customers to solve their most pressing challenges.

Start date: Immediate Location: London The Role Join AlphaSights as an Associate Product Marketing Manager (APMM) and take charge of product marketing initiatives within a specific technology domain. You will collaborate with Product Managers (PMs) to maximize user value from our technology offerings. Your role will involve close collaboration with Product Managers and Product Analysts on new initiatives from pre-beta stages through to post-release evaluation. You will oversee release planning, including communications, educational content creation, and collection of post-release feedback. Your goal will be to generate enthusiasm and awareness for upcoming features within your user base while diligently ensuring your features contribute to AlphaSights' overall success. This position is part of our product organization and reports to a Lead Product Marketing Manager. What You Will Do Develop Product Domain Expertise: Gain a deep understanding of specific product areas, addressing their objectives, challenges, and opportunities, while serving as a vital link between the Product team and stakeholders. You will be recognized as an expert in your domain and handle inquiries regarding technical functionality, clearly articulating the business impact of forthcoming changes. Lead Go-to-Market Strategies: Drive the design and implementation of product launch strategies, working closely with product teams to ensure impactful introductions of new products. You will facilitate a smooth transition from product development to launch and adoption, utilizing insights from prior releases to shape strategies and communications for future initiatives. User Education Initiatives: Create and execute comprehensive user education plans, which may include digital walkthroughs, live demonstrations, and written resources, ensuring users are well-equipped to utilize new features. Collaborative Engagement: Work with various teams within and outside the technology department, establishing yourself as a key figure in conveying product functionality and defining release strategies. Collect and Synthesize User Feedback: Implement structured methodologies for gathering, analyzing, and acting on user feedback to guide product enhancements. Collaborate effectively with Product Managers to align product development with user needs and experiences. Continued Adoption Strategies: Leverage qualitative and quantitative insights to formulate and implement strategies that promote ongoing product adoption.

About Euromonitor InternationalAs a global leader in data analytics and market research, Euromonitor International empowers organizations with unparalleled insights into markets, industries, economies, and consumer trends. Our extensive database provides invaluable data on thousands of products and services, making us the go-to source for companies seeking to drive growth and informed decision-making.About the PositionWe are seeking a skilled Marketing Product Manager to spearhead the development and evolution of our global marketing technology ecosystem.The Marketing Product Manager will be pivotal in crafting and executing Euromonitor's overarching Martech strategy. This role is critical in ensuring our marketing technology stack facilitates efficient, data-centric, and scalable marketing initiatives that enhance revenue, customer engagement, and operational effectiveness across our global marketing teams.If you possess a strong product-focused mindset and an in-depth understanding of marketing, and can effectively communicate challenges while guiding stakeholders toward scalable solutions, we want to hear from you!What We Offer:Collaborate directly with senior Marketing and Sales leadershipPlay a key role in shaping our global Martech strategyOpportunity for professional growth and to become a strategic partnerFlexible hybrid working arrangements with an open-door leadership cultureYour Responsibilities:Martech Strategy: Partner with Marketing to create and implement a roadmap that aligns with business objectives and growth ambitionsMarketing Automation: Optimize automation workflows to enhance campaign efficiency and lead managementPerformance Measurement: Design and maintain dashboards to monitor KPIs linked to revenue outcomesTrusted Advisor: Serve as the primary contact for Marketing regarding new solutions, enhancements, and platform supportStakeholder Engagement: Collaborate closely with Marketing, Sales, and IT to promote seamless adoption of Martech solutionsVendor Management: Oversee technology partners to ensure high service quality and cost-effectivenessData & Analytics: Leverage insights to refine strategies and boost marketing ROIProcess Enhancement: Streamline marketing processes to improve scalability and complianceMarket Awareness: Keep abreast of Martech trends and propose innovative solutions

Join Experian as a Product and Proposition Marketing Manager where you will play a pivotal role in shaping our marketing strategy. Drive product positioning, develop compelling value propositions, and lead cross-functional teams to bring innovative solutions to market. Collaborate with product development and sales teams to enhance our offerings and meet customer needs effectively.

Join Optro as a Senior Product Marketing Manager for our international division. In this pivotal role, you will be responsible for developing and executing innovative marketing strategies that resonate across diverse international markets. You will collaborate with product development teams to ensure alignment between market needs and product offerings, enhancing our global presence.

Postman builds an API platform used by millions of developers and teams worldwide. The company’s mission centers on simplifying the API lifecycle and supporting collaboration at every stage. Headquartered in San Francisco, Postman also operates offices in London and several other global cities. This London-based Principal Product Marketing Manager position focuses on leading product marketing efforts across the EMEA region. The role calls for someone eager to take on new challenges and shape the narrative for a product trusted by developers globally. Key responsibilities Develop and articulate clear positioning and messaging for Postman’s products and services, ensuring they stand out in the EMEA market. Support the revenue team with effective tools and stories that highlight the benefits of Postman’s API management solutions. Plan and execute marketing and go-to-market strategies tailored to EMEA audiences. Create content that helps platform engineers and developers understand key use cases and value propositions. Design marketing programs that drive awareness, engagement, adoption, and customer retention. Location This position is based in London, UK. For more about Postman’s vision, see The "API-First World" graphic novel.