Senior CRM Manager (Lifecycle) at Fyxer | London

📬 Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups?🧪 Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps?👀 Are you e…

Senior Creative StrategistJoin our dynamic team at Fyxer in London as a Senior Creative Strategist. This role is a full-time, 3-month contract position, offering a competitive salary between £70,000 and £90,000.At Fyxer, we understand that not all advertisements capture attention. In an era where consumers scroll past countless ads, we strive to uncover the secrets behind the few that truly resonate. Your expertise will be essential in developing innovative strategies that not only engage our audience but also drive performance.As a Senior Creative Strategist, you will play a pivotal role in transforming insights into actionable creative directions. You will analyze creative performance metrics and consumer behaviors to create compelling briefs that guide our talented team of designers, videographers, and copywriters in producing impactful work.Collaborating closely with marketing managers and channel owners, you will focus primarily on harnessing creative thinking to fuel our growth.

Job Title: Principal Growth Product ManagerLocation: Chancery Lane, London (Office-based, hybrid schedule)Company: FyxerRevenue Goal: $100M+ by EOY 2026Our VisionAt Fyxer, we are convinced that the most sustainable competitive edge for a startup lies in the quality and speed of execution.We are seeking a dynamic, full-stack product thinker who leverages research, data, and experimentation to drive effective decision-making, rapid learning, and enhanced commercial results. We want a collaborator who will elevate our thinking and improve our decision processes, rather than just someone to produce specifications and deliver insights.In this role, you will be instrumental in shaping the product vision and strategy across a dedicated product domain, collaborating with our product, growth, and leadership teams.Your Responsibilities:You will be responsible for ensuring the quality of our product initiatives and the speed at which we learn from them.Transform ambiguity into clarity by interpreting complex signals from customers, product data, and market insights into actionable problem definitions and product strategies.Collaborate closely with engineers and founders from the inception of a project, co-creating solutions rather than merely passing on specifications.Employ a variety of tools to validate ideas and mitigate risks, including interviews, prototypes, experiments, product analytics, fake doors, usability testing, and behavioral analysis.Rapidly transition product initiatives from concept to launch, continuously refining the loop between learning and development.Elevate the standard of product thinking within the team by mentoring others, introducing scalable frameworks, and ensuring the team remains closely aligned with customer needs.Your Profile:Expertise: You are a domain expert whose knowledge is invaluable to colleagues, including other product managers.Systems Thinker: You have a deep understanding of customer journeys, funnels, and feedback mechanisms, connecting user behavior to outcomes and revenue impact, rather than viewing features in isolation.Engineering Collaborator: You work intimately with engineers and founders, translating user insights into clear problem definitions and practical trade-offs.

Join Our Product Team at Fyxer!Location: Chancery Lane, London (Hybrid Work Model)Your MissionAt Fyxer, we are committed to achieving a revenue goal of over $100M by the end of 2026. Our philosophy embraces the idea that the key to a startup's sustainable competitive edge lies in the quality and speed of execution.We are seeking a proactive and innovative Product Team Member who thrives on using research, data, and experimentation to drive impactful decisions and rapid learning. This role is not about just writing specifications; it's about collaborating to enhance our strategic thinking and decision-making processes.You will collaborate closely with our Head of Product, CTO, and senior engineers to define our product direction and rationale.Your ResponsibilitiesYou will be responsible for ensuring the quality of our product initiatives and accelerating our learning process.Transform ambiguity into clarity by interpreting customer feedback, product data, and market signals into actionable product strategies.Engage directly with engineers from the inception of each initiative, fostering a collaborative environment to devise innovative solutions together.Embrace diverse methods to validate concepts and mitigate risks, including interviews, prototypes, experiments, product analytics, usability testing, and behavioral analysis.Facilitate rapid iteration by advancing product ideas from conception to launch, ensuring a continuous feedback loop between learning and development.Elevate product thinking across the team by mentoring colleagues, introducing scalable frameworks, and maintaining a close connection with our customers.Who You AreSystems Thinker: You grasp the intricacies of customer journeys, funnels, and feedback loops, linking user behavior to outcomes and revenue impacts.Collaborative Engineering Partner: You work alongside engineers and founders, translating user insights into clear problem definitions and practical considerations that influence our product development.Decision-Maker: You can discern when there is sufficient information to progress, assisting others in refining their thoughts, sharpening hypotheses, and making informed decisions.

Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The RoleAs the Senior CRM & Lifecycle Marketing Manager, you will spearhead Laundryheap's lifecycle messaging strategy, transforming first-time customers into loyal patrons and turning regular users into subscribers.This role is more than just executing campaigns; it’s a leadership position with a hands-on approach, positioned at the confluence of CRM, product, and data. You will architect the program from scratch, developing the strategy, structure, channel mix, and testing cadence while managing a talented team member to support your vision. Your success will be measured by repeat order rates and customer lifetime value (LTV) across various cohorts, setting the benchmark for your team's execution.You will directly oversee a Customer Lifecycle Manager, who will manage the daily execution and optimization of customer sequences through email, push notifications, SMS, and WhatsApp.Your ResponsibilitiesYou will own the entire retention cycle:Developing post-order habit sequences to encourage repeat purchases (1st → 2nd → 3rd+ orders)Creating win-back flows for lapsed customersDesigning upsell strategies for subscriptionsImplementing behavioral nudges and lifecycle triggersEstablishing suppression logic and CRM segmentation architectureOptimizing the channel mix across email, push notifications, SMS, and WhatsApp, ensuring effective integrationYou will track and report on key metrics:Repeat order rates across cohortsCustomer lifetime value and time to reorder metricsLapsed customer recovery ratesMonitoring unsubscribe and spam rates as performance indicatorsWho You AreEssential Qualifications:5+ years of experience in B2C lifecycle, retention, or CRM marketing, preferably within a consumer app or marketplace environmentHands-on experience in building automated sequences using behavioral CRMs (e.g., Customer.io, Braze, Klaviyo)Proven track record in conducting CRM experiments, including A/B testing on sequences, timing, copy, and segmentation, translating insights into actionable program improvementsExperience in managing lifecycle programs across multiple channels, including email and push notifications, as well as SMS or WhatsAppSkilled in writing briefs and copy independentlyAdept at analyzing cohort data using spreadsheets or BI tools to derive testing hypothesesUnderstanding of suppression logic, exit conditions, and sequence architecture beyond simple campaign executionWhat You Won't Be DoingWaiting for a brief; this role is responsible for crafting themReceiving a pre-defined strategy; you will shape, validate, and own the strategy that is developedManaging a large team; you will have a single direct report, allowing for streamlined decision-making and full ownership of the project

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals. What you will do Develop and implement CRM strategies that support customer growth and loyalty Optimize customer lifecycle processes to improve retention Collaborate with other departments to align CRM initiatives with business objectives Analyze customer data to spot trends and identify new opportunities Requirements Experience leading CRM and lifecycle product teams Strong background in using data to inform strategy Ability to work across functions and communicate clearly with stakeholders

ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and involves close collaboration with paid media, creative, and merchandising teams to optimize trading moments and increase repeat revenue through effective CRM strategies.ROLE SUMMARYWe are seeking a skilled CRM & Lifecycle Manager to take charge of daily email and SMS execution.This hands-on role emphasizes the development, deployment, and optimization of campaigns and automation flows. You will ensure that CRM initiatives drive key trading moments and facilitate repeat purchases, working in tandem with paid media and growth activities.Your focus will be on executing strategies, conducting consistent testing, and providing clear reporting on campaign performance.RESPONSIBILITIESCampaigns & Lifecycle ManagementLead the planning and execution of all email and SMS campaigns for product launches, sales, and other pivotal trading moments.Collaborate with growth and creative teams to brief, develop, and deliver campaigns that align with paid media and merchandising priorities.Design and enhance lifecycle journeys that promote repeat purchases and improve customer behavior from the first to the second order.Identify key customer segments and devise targeted campaigns tailored to them.Manage and optimize core automated flows, ensuring that messaging, timing, and frequency align with trading objectives.Testing, Reporting & Platform ManagementConduct structured testing across campaigns and flows to enhance performance over time.Monitor and report on revenue contributions, engagement metrics, and repeat behavior, using insights to guide future initiatives.Ensure robust segmentation, list health, and data integrity within the CRM platform.Oversee sign-up journeys and audience capture across the website.Requirements2 to 5 years of experience in CRM or lifecycle marketing within the e-commerce sector.Hands-on experience with CRM platforms such as Klaviyo or Ometria for building and executing campaigns.Ability to adhere to campaign calendars and meet deadlines effectively.Meticulous attention to detail and a capacity for rapid execution.Proficiency in leveraging data to evaluate performance and implement enhancements.Experience working collaboratively with growth and merchandising teams.Bonus Skills:Experience in boosting repeat purchase rates or customer lifetime value (LTV).Background in direct-to-consumer (DTC) or marketplace environments.Comfortable operating in a fast-paced startup atmosphere.BenefitsCompetitive salary package.Flexible working hours (3 office days per week in Shoreditch, London).25 days of annual leave, plus your birthday, a duvet day, and public holidays.Opportunity to work remotely for a week from abroad.

Join fyxer-7 as a Product Manager and take the lead in shaping innovative solutions that meet the needs of our customers. You will work closely with cross-functional teams to drive product strategy, development, and execution. This is an exciting opportunity for a visionary professional looking to make an impact in a dynamic environment.

Join our dynamic team at loveholidays as a Senior CRM Executive, where you will play a pivotal role in enhancing our customer relationship management strategies. You will be responsible for developing and executing innovative CRM campaigns that drive customer engagement and retention. Your expertise will be critical in analyzing customer data to deliver personalized experiences, ensuring that our clients enjoy the best possible service.

Join frpadvisory as a Senior CRM Manager to lead our customer relationship management initiatives. You will be responsible for developing and implementing CRM strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to ensure alignment on customer journeys and optimize our CRM systems.

Join fyxer as a Senior Product Reliability Engineer and play a crucial role in ensuring the reliability and performance of our innovative products. In this position, you will collaborate with cross-functional teams to develop and implement best practices for product reliability, while also troubleshooting issues to enhance user experience.

Join our dynamic Product Growth team at M-KOPA! We are on the lookout for a highly skilled Senior CRM Manager with experience in MVNO, super-app, mobile gaming, or high-frequency subscription models. As we continue to expand our innovative FinTech division, you will play a pivotal role in developing and scaling growth systems that enhance retention, upsell strategies, and maximize customer lifetime value for millions throughout Africa.The Impact In this role, you will design and implement retention and upsell frameworks that not only drive measurable customer lifetime value and revenue growth but also foster financial inclusion for Africa's underserved communities. Join us in our mission as we have already empowered over 7 million customers with access to over $2 billion in credit. This is your opportunity to contribute to a cause that is truly transforming lives across the continent .The Opportunity Build CRM from the ground up: You will design and scale lifecycle programs across five African markets (Kenya, Nigeria, Uganda, Ghana, South Africa), leveraging proprietary data from millions of customers and a unique distribution model involving over 30,000 field agents and 300 telesales personnel. Own retention and upsell outcomes: Your performance will be evaluated based on LTV growth, retention rates, and upsell revenue, going beyond just email metrics. Go hands-on daily: Engage in building automated customer journeys, designing experiments, analyzing results, and scaling successful initiatives—this is not just a strategic role. Global recognition: Become part of an organization recognized by TIME 100 as one of the world's most influential companies and by the Financial Times as Africa's fastest-growing company for four consecutive years (2022-2025).What You'll DoYou will take full ownership of the CRM strategy and execution from start to finish. This includes building automated customer journeys using CleverTap/Braze, conducting experiments on messaging and timing, analyzing retention cohorts, and expanding successful programs across different markets. Collaborate with Product, Commercial, and Operations teams to convert customer behavior into growth opportunities.

Become a Senior CRM Specialist with CheckatradeJoin Checkatrade as we transform from a traditional lead-generation subscription model into a dynamic product-led platform that shapes the future of trades in the UK. Our CRM function is pivotal to this evolution, ensuring trades not only sign up but actively engage, upgrade, and remain loyal to our services.As a Senior CRM Specialist, you will play an integral role within our CRM team. Utilizing Braze, you'll be responsible for crafting, quality-assuring, and launching campaigns across various channels including email, SMS, push notifications, and in-app communications. Your efforts will directly enhance user engagement with our tools, showcasing the true value of Checkatrade.This position serves as an excellent launchpad for your career. You'll have the opportunity to learn from experienced team members about building automated journeys, leveraging data-driven marketing, and designing scalable lifecycle flows. With your enthusiasm and inquisitive nature, this role can propel you towards becoming a CRM Lead.This is a hands-on role where you’ll not only execute campaigns in Braze but also take ownership of their performance, manage stakeholder relationships, and explore innovative ways to enhance user engagement.Your Day-to-Day Responsibilities:Campaign Build & DeliveryCreate and launch CRM campaigns and user journeys in Braze across email, SMS, Push, and in-app platforms.Utilize established templates and governance frameworks to ensure campaign quality.Conduct thorough quality assurance on campaigns to ensure accuracy, deliverability, and brand consistency.Lifecycle & Journey ExecutionDesign and manage lifecycle journeys, focusing on onboarding, engagement, upgrades, and retention.Facilitate experimentation through A/B testing to optimize messaging, timing, and channels.Gradually take on more responsibility for journey ownership as you gain confidence and skills.Process, Quality & GovernanceManage campaign calendars and delivery timelines, ensuring clear communication with all stakeholders.Adhere to data privacy, consent, and compliance standards in all communications.Learning, Growth & ProgressionEngage in continuous learning opportunities and seek out pathways for career advancement within the company.

Role overview The Senior CRM Communications Strategist at Wise will design and implement strategies that enhance customer communications and support the company’s growth. This position requires close collaboration with teams throughout Wise to plan and deliver CRM initiatives, reaching customers through several channels. The strategist will play a key role in deepening customer engagement and aligning communications with business goals. What you will do Shape and refine Wise’s customer communication strategies Work with cross-functional teams to develop and launch CRM projects Lead initiatives aimed at increasing customer engagement and supporting business priorities Use CRM and communications knowledge to influence experiences across multiple customer touchpoints Location This role is based in London.

Senior CRM Manager – SumUp Pay About the Team At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions. This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey—from their initial installation to fostering long-term habits. Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come. Your Responsibilities Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement. Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach. Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements. Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets. Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health. Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives. Ideal Candidate Profile You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage. You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs. You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys. You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa. You have experience building processes from scratch and thrive in an environment lacking a predefined playbook. You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner. Why Join SumUp? Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.

Join our client, a visionary organization founded on the transformative idea of making every donation impactful over time. They aim to revolutionize charitable funding to create a sustainable and enduring support system for organizations tackling the world's most pressing challenges.By reallocating donations into diversified, long-term assets, they help charitable organizations benefit from continuous growth instead of relying on one-time funding, ultimately fostering greater financial stability and predictability.This innovative platform collaborates with globally recognized organizations to support initiatives across humanitarian aid, human rights, and international development.Key Responsibilities:As a Product Growth Marketer, you will lead the charge in establishing a comprehensive product growth strategy. Your expertise in product intuition, analytical reasoning, and engaging storytelling will be crucial. You will take ownership of the growth engine’s end-to-end process by identifying opportunities, testing various channels and messaging, shaping compelling narratives, and constructing scalable growth loops.Working closely with senior leadership, you will define the drivers of sustainable growth and iterate based on real-world performance. This role demands a deep understanding of creating products and experiences that users value and want to advocate for. Your focus will be on developing systems that convert users into advocates and foster long-term engagement.The company is in the early stages of achieving product-market fit and strives to establish a new category within its sector. You will play a pivotal role in building a growth engine that supports long-term, impactful change.Expected Outcomes:Zero-to-One Growth Engine: Develop and scale the inbound growth system, incorporating product-led growth, brand building, content creation, partnerships, community engagement, and referral programs.Product Marketing: Collaborate with Product and Engineering teams to translate user insights into product enhancements that improve user journeys and engagement.Growth Loop Development: Create and implement scalable growth loops that turn users into advocates, facilitating repeatable acquisition and retention strategies.

Director of Product MarketingIn SummaryAs the pivotal leader of Product Marketing at Fyxer, you will shape our brand's perception among customers and within the market. This role involves harmonizing our Ideal Customer Profile (ICP) strategy across various segments—Prosumer, Commercial, and Enterprise—while overseeing brand positioning, product launch communications, category definition, and strategic pricing initiatives. You will serve as the bridge connecting Marketing, Product, and Sales, crucial for scaling our efforts effectively and confidently.The OpportunityWe are embarking on an exciting new phase. Previously, our marketing team approached brand and product marketing separately based on audience segments—Prosumer and B2B—leading to fragmentation in our messaging and efforts. This role is essential to unify our ICP strategy, positioning framework, and product communications, establishing a cohesive understanding of Fyxer AI across the globe.Key ResponsibilitiesICP Development & Customer InsightsYou will be the expert on our customers' needs across all segments, including:Lead the creation and ongoing refinement of our core ICPs (Mike, Phil, and Enterprise buyer) along with sub-archetypes to enhance audience reach.Conduct and analyze primary research—surveys, user interviews, traction data—to generate clear, actionable insights that inform marketing strategies.Develop Jobs to be Done (JTBD) frameworks for each ICP, translating insights into messaging, creative concepts, and product focus areas.Ensure ICP insights are consistently communicated throughout the organization—monthly presentations, full-funnel marketing activation, and maintaining a central repository of information.Brand & Product PositioningYou will oversee Fyxer's positioning in the market and in the minds of our ICPs, ensuring:Development and stewardship of a cohesive brand positioning strategy that resonates with both Prosumer and B2B audiences, while allowing for necessary flexibility.Ownership of messaging architecture for each ICP, including headlines, value propositions, belief statements, and objection handling.

Role Overview Utility Warehouse is hiring a Senior CRM Operations Manager in London. This role shapes the company's customer relationship management strategy and oversees its execution. The focus: strengthen customer engagement and support business growth. What You Will Do Lead CRM initiatives, from planning through delivery Work with teams across the company to make the most of CRM tools and data analytics Find ways to improve customer satisfaction and retention through smarter CRM operations Collaboration This position partners with cross-functional groups to ensure CRM systems and processes support company goals and deliver measurable results.

We are seeking a highly skilled Lead Product Reliability Engineer to join our innovative team at fyxer in London. In this critical role, you will be responsible for enhancing the reliability and performance of our products, ensuring that we meet our high standards and customer expectations.Your expertise will help us develop robust solutions that can withstand the demands of our users, while also fostering a culture of excellence within our engineering team.

CRM & Marketing Automation ManagerJoin our dynamic team at InMotion Ventures 3 as we redefine luxury vehicle ownership and rental experiences. Based in London, we are a forward-thinking company combining the innovative brands Pivotal and THE OUT, both committed to transforming the automotive landscape.PIVOTALPivotal offers an unparalleled car subscription service, allowing members to enjoy the latest Jaguar and Land Rover models without the long-term commitment and stress of traditional ownership. With a simple monthly payment, we handle everything from insurance to servicing.THE OUTAt THE OUT, we’ve revolutionized luxury car rentals by eliminating queues and hidden fees. We deliver first-class Jaguar Land Rover vehicles directly to your door, ensuring a seamless experience for both leisure and business trips.Your role will be pivotal in enhancing customer engagement through effective CRM and marketing automation strategies, thus setting new benchmarks in customer experience.