About the job
Cadmus IO works to improve decision-making in higher education. As an Innovative Product Marketer based in Melbourne, this role shapes how the company communicates with senior leaders such as Deputy Vice-Chancellors and Pro Vice-Chancellors, supporting institutions as they tackle major challenges.
Role overview
This position partners closely with the Chief Revenue Officer, Chief Executive Officer, and teams across product and commercial functions. The main focus is to build a strong marketing foundation for Cadmus IO, a company with an established record in the sector. The responsibilities and scope of this role are still developing, offering a chance to influence its direction and contribute directly to company growth.
What you will do
- Develop a clear positioning and messaging framework to guide the commercial team, ensuring consistent communication across LinkedIn, pitch materials, and direct conversations with higher education leaders.
- Support the sales team by creating materials and sharing insights that help close deals more efficiently and improve the quality of commercial discussions.
- Build a transparent competitive intelligence process so the team understands Cadmus IO’s strengths and areas for improvement, informing both sales tactics and product priorities.
- Lead the launch of a new market or segment, moving from concept to execution with a clear go-to-market strategy and messaging tailored for commercial results.
