About the job
Role Overview:
With the advent of the new tariff regime, Jiostar presents an exciting opportunity to significantly enhance monetization strategies for STAR India. This position emphasizes the importance of direct consumer engagement.
The Associate Director of Distribution Marketing will collaborate closely with approximately 25 channel and affiliate partners at any given moment, focusing on boosting subscription revenue through both B2C and B2B marketing initiatives.
This role necessitates close cooperation with the Distribution Leadership team and key stakeholders, including Channel and Sales teams, to formulate marketing strategies and make informed media budget decisions grounded in affiliate and consumer insights, ultimately driving reach and revenue growth.
