About the job
A leading fintech company, findstarfish, is on the lookout for a talented Paid Media Specialist to enhance our innovative marketing team. The successful candidate will possess a robust analytical mindset and a proven history of effectively managing and optimizing paid media campaigns across multiple platforms.
Key Responsibilities:
- Design, implement, and oversee paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and more.
- Evaluate campaign performance metrics to extract actionable insights and optimize advertising expenditures, utilizing tools like Google Analytics, SEMrush, or similar.
- Generate and deliver comprehensive performance reports, highlighting key metrics, return on investment (ROI), and enhancement recommendations.
- Oversee and regulate campaign budgets, ensuring optimal resource allocation to achieve maximum outcomes.
- Conduct A/B testing on ad creatives, targeting options, and bidding approaches to elevate overall campaign performance.
- Collaborate closely with creative and content teams to produce engaging ad copy and visuals that reflect campaign objectives.
- Remain informed on industry trends, competitor tactics, and emerging media platforms to guide strategic campaign planning.
