About the job
Transforming Dentistry with Technology
At Videa, we empower dental professionals to enhance patient care through innovative AI solutions. Our mission is to elevate oral health as a vital aspect of overall health, positioning dentists as champions of public wellness.
Join us in making a significant impact by developing technologies that improve clinical practice, foster proactive oral health, and ultimately benefit millions of patients. Here, your contributions will directly influence real-world dental practices and enhance patient outcomes.
Your Impactful Role
We are seeking a driven Associate Product Marketing Manager eager to drive meaningful initiatives. In this pivotal role, you will craft compelling messaging and content that resonates throughout the entire customer journey. Your expertise will sharpen our market positioning, enabling the sales team to generate leads and close deals effectively.
This is a dynamic builder role, not merely maintenance. Collaborating with engineers, dental professionals, and AI scientists, you will tackle real challenges faced by dental teams. Your responsibilities will include launching experiments and developing playbooks that create lasting value.
Core Responsibilities
Refine our core messaging to address the needs of key buyer segments, translating strategic objectives into impactful narratives that empower sales and marketing teams.
Lead content and campaign initiatives from inception to execution, focusing on assets that drive engagement and conversion throughout the customer journey.
Develop and execute messaging strategies for our SMB go-to-market efforts, emphasizing self-service options and minimizing reliance on high-touch sales cycles.
Oversee product update communications, ensuring prospects and customers are informed and inspired by the value of our offerings.
Collaborate with cross-functional teams to translate customer feedback into innovative solutions, committing to continuous improvement.
Create educational content and upsell materials that enhance customer engagement and support ongoing growth post-sale.
