Associate Director of Paid Media Planning

Key ResponsibilitiesDesign and implement impactful advertising strategies that connect engagement metrics to financial results. As the Associate Director of Media Planning, you will craft and execute comprehensive digital and traditional advertising strategies for a diverse clientele, including prominent nonprofits, political organizations, advocacy groups, …

About January Digital January Digital is a leading Marketing Leadership Company dedicated to resolving business challenges through exceptional media strategies, insightful analytics, and expert guidance. Our agency team excels in holistic media planning, execution, and optimization, while our consulting experts provide strategic leadership to foster successful marketing initiatives. Underpinning all our efforts is a robust data foundation that drives actionable insights, ensuring our clients achieve maximum success. Our mission revolves around enhancing the lives of our clients, our team members, and the broader community. We actively pursue this goal through several initiatives, including our WORKS program. Good Works, our philanthropic initiative, aims to create a meaningful impact on local communities through financial support and volunteer activities. Additionally, our Well Works program prioritizes the mental, physical, and spiritual well-being of our employees by offering guaranteed minimum PTO, an annual wellness stipend, comprehensive health care, fully covered counseling services, extended parental leave, and more. January Digital has garnered over 125 accolades, including being named a Best Place to Work by INC four times, awarded by the Dallas Business Journal three times, recognized as one of Ad Age's Best Places to Work 2025, and honored as the 2024 NRF Partner of the Year. We have also received multiple awards for our strategic and tactical excellence, collaborating with innovative brands such as Carhartt and Kendra Scott. Our Team is AI-Enabled At January Digital, we leverage a blend of deep expertise, creative innovation, and AI advancements to drive impactful outcomes. Our team is committed to continuous training, ensuring we and our clients remain ahead of the curve. We welcome candidates who possess demonstrated AI proficiency in developing and refining inputs, utilizing key tools effectively, and applying AI to address real-world business challenges. Critical thinking skills and a commitment to responsible AI usage are equally vital to creating a meaningful impact. About the Role The January Digital team is seeking an Associate Director of Paid Media to join our agency unit. This pivotal role demands a comprehensive understanding of the digital media landscape, with hands-on experience across various channels being essential. You will play a crucial role in shaping the digital media strategies for your clients, aligning them with their overarching business objectives. A key responsibility will be serving as the primary strategic partner for your clients, guiding, planning, and developing current and future media initiatives.

Noble People is a forward-thinking creative media agency specializing in crafting original and audacious media concepts for some of the most dynamic brands globally.Our approach to media transcends traditional boundaries; we deliver engaging brand ideas that resonate with audiences.Our services encompass communications strategy, media planning and buying, as well as reporting and optimization, all while maintaining a focus on creativity and transparency. We challenge conventional norms, seeking innovative ways to make a significant impact through modern media solutions.The Associate Media Director for Paid Social will play a pivotal strategic role in our B2B initiatives, ensuring we maintain a strong presence across both new and existing accounts. The ideal candidate will have a rich background in the realm of paid social, with extensive experience in account-based marketing (ABM) and the ability to navigate between high-level strategy and technical execution, particularly within B2B frameworks such as LinkedIn Lead Gen. This position will require collaboration across various industries to enhance our B2B market presence.Key Responsibilities:Direct B2B social strategy and execution across relevant platforms, emphasizing LinkedIn, Meta, X, and YouTube.Build and implement ABM-focused paid social programs from inception to performance evaluation.Oversee daily client interactions and expectations, serving as a trusted advisor for B2B social matters.Convert client aspirations into scalable and effective paid social media strategies.Design and manage LinkedIn Lead Gen campaigns, incorporating best practices in creative, audience targeting, form creation, and performance tracking.Collaborate with analytics and activation teams to create effective measurement plans aligned with B2B KPIs, including MQLs, SQLs, pipeline, and ROI.Lead internal training sessions and documentation efforts to disseminate B2B paid social knowledge throughout the agency.Stay updated on emerging tools, platforms, and methodologies in the B2B paid social landscape, introducing innovative strategies to our clients.Mentor and supervise a team of junior paid social planners and buyers.

Role Overview Mediabrands is hiring an Associate Director of Paid Social Media in New York, NY. This role leads paid social strategy and campaign execution for a broad client portfolio. The position focuses on optimizing paid social initiatives using data to improve performance and meet client objectives. What You Will Do Oversee the planning, launch, and optimization of paid social media campaigns across multiple platforms Apply data-driven insights to refine strategies and maximize results Guide cross-functional teams in building media plans that boost brand awareness and audience engagement Work closely with clients and internal partners to ensure campaigns align with business goals Collaboration and Impact This role partners with teams across disciplines to shape how brands connect with audiences on social channels. The Associate Director plays a key part in evolving client approaches to paid social media, ensuring campaigns are both effective and innovative.

Role Overview Mediabrands is hiring an Associate Director of Paid Social Media in New York, NY. This position leads the development and execution of paid social strategies for a range of clients. The role involves managing a team and guiding campaigns that build brand awareness and drive engagement across multiple social media platforms.

Join January Digital as a Director of Paid Media At January Digital, we pride ourselves on being the Marketing Leadership Company committed to addressing business challenges through exceptional media strategies, strategic insights, and actionable analytics. Our dedicated agency team excels in comprehensive media planning, execution, and optimization, while our consulting division provides unparalleled strategic leadership to cultivate thriving marketing agencies. Our efforts are underpinned by robust data and actionable intelligence, ensuring the utmost success for our clients. Our mission revolves around enhancing the lives of our clients, our employees, and the community. We actively pursue this goal through initiatives like our WORKS program. The Good Works initiative allows us to make a significant philanthropic impact through financial contributions and volunteer efforts. Meanwhile, our Well Works program prioritizes the mental, physical, and spiritual well-being of our employees, offering mandatory minimum PTO, an annual wellness stipend, fully covered healthcare, counseling services, extended parental leave, and much more. January Digital has received over 125 accolades, including being recognized as a Best Place to Work by INC on four occasions, as well as honors from the Dallas Business Journal, Ad Age, and the NRF. Our rapid growth has earned us a spot on the INC 5000 list multiple times, showcasing our tactical and strategic prowess alongside innovative partners like Carhartt and Steve Madden. Our AI-Enabled Team We leverage deep expertise, creativity, and AI innovations to produce impactful outcomes. Our team is committed to continuous training, keeping us and our clients at the forefront of industry advancements. We seek candidates with demonstrated proficiency in AI—specifically in developing and refining AI inputs, utilizing essential tools, and applying AI to solve tangible business challenges. Critical thinking and a commitment to responsible AI usage are equally important for creating lasting impact. About the Role We are on the lookout for a seasoned Director to lead our agency team. This role demands extensive experience in the digital media landscape, with hands-on expertise across multiple channels. As a pivotal leader, you will guide the strategic development of your clients' digital media efforts, aligning them with their business objectives. You will also spearhead thought leadership initiatives within the industry, establishing yourself as a trusted advisor to your clients and team. An essential aspect of the role is to maintain a thorough understanding of the industry, which will inform and enhance your strategic recommendations.

Role overview The Associate Director of Planning at Mediabrands leads planning efforts for client campaigns, with a strong emphasis on strategy and innovation in the media landscape. This role partners closely with cross-functional teams to develop and refine media strategies that drive results for clients. What you will do Direct media planning initiatives for a diverse client portfolio, applying strategic thinking and data-driven insights. Work collaboratively with colleagues from various disciplines to design and implement effective media strategies. Mentor and guide junior team members, supporting their professional growth and ensuring campaigns are executed to a high standard. Engage with leading brands to deliver solutions that improve client outcomes. Requirements Professional experience in media planning and a thorough understanding of the media landscape. Demonstrated leadership skills, with experience supporting and developing team members. Proven ability to use data and insights to shape strategy and inform decisions. Comfort working in a collaborative setting with a strong client focus. Location This position is based in New York, New York, United States.

UM, part of the IPG Mediabrands network, operates in more than 100 countries and employs over 3,000 people. The agency develops media campaigns for well-known brands and has received industry honors at Cannes Lions and Festival of Media Global. UM emphasizes curiosity, courage, and community, and believes that diverse perspectives and teamwork foster innovation. The company has been recognized as a top workplace in advertising and marketing by FORTUNE, Campaign, and other organizations. Role overview The Associate Director of Planning plays a central role in shaping strategic direction for client accounts. This position is responsible for maintaining high standards in work quality, client service, financial oversight, and team well-being. The focus is on building and executing media strategies that support clients in reaching their business objectives. What you will do Oversee the creation and delivery of media plans for assigned clients, guiding projects from concept through execution. Develop strong relationships and maintain clear communication with internal specialty teams and creative partners. Translate strategic insights and audience research into actionable media plans. Monitor and analyze campaign results to ensure goals are achieved or exceeded. Mentor and support team members in their professional development. Location This role is based in New York, New York, United States.

Why Choose DEPT®?At DEPT®, we are innovators at heart, always looking ahead to create what doesn’t exist yet. As a digital-first agency, we blend advanced technology and marketing expertise to deliver outstanding results. We foster a culture that is large enough to provide global opportunities and resources, yet small enough to prioritize individual growth and autonomy.The Role:In the role of Director of Integrated Media Strategy & Planning, you will lead the evolution of our media capabilities. As both a developer of agency processes and a strategic partner to clients, you will drive the growth of our Integrated Planning practice in North America and beyond. Your holistic understanding of consumers, culture, and commerce will be critical in guiding teams through complex environments to achieve enduring success for esteemed brands.What You Will Do:Drive the growth of the Integrated Planning and Strategy practice, enhancing best-in-class processes for both B2B and B2C sectors.Craft comprehensive, data-driven media strategies for leading national and international brands, ensuring emotional and intellectual engagement.Collaborate with the Business Development team to lead new business initiatives and identify growth opportunities within our existing client base.Lead efforts in complex, multi-agency environments, ensuring DEPT®'s strategic vision is seamlessly integrated across all efforts.Advocate for the use of cutting-edge media research tools and data analytics to enhance audience profiling and channel strategies.Ensure the quality and consistency of strategic outputs across various account teams, maintaining high standards of creativity and analytical rigor.Mentor and guide a team of Associate Directors and Managers, promoting a culture of curiosity and collaborative excellence.

About KINESSO KINESSO specializes in performance marketing built on technology, working with agency partners and clients to drive measurable growth. The company combines expertise in optimization, analytics, AI, and experimentation to turn plans into real results. Formed from the strengths of Matterkind, Reprise, and KINESSO, the organization delivers performance marketing, data, and technology solutions informed by insights into consumer behavior. Teams handle planning and optimization, executing data-driven strategies for social platforms, e-commerce, and custom marketplaces. KINESSO operates in over 60 countries with more than 6,000 employees. Learn more at www.KINESSO.com. Role Overview: Associate Director of Paid Search The Associate Director of Paid Search leads the development and execution of SEM campaign strategies. This role suits someone who questions digital marketing norms and seeks new ways to use data, signals, and metrics. Responsibilities include shaping innovative campaign ideas, conducting detailed data analysis, and building strong client relationships. The Associate Director provides strategic direction to account teams, oversees the health of SEM accounts, and supports team members’ growth and development.

Position Overview The Associate Director of Paid Social is a pivotal strategic leader who provides insightful thought leadership in the realm of social media. This role demands an ability to craft data-driven strategies and guide a team of social media buyers across diverse clients or business lines. You will play a key role in enhancing client relationships through your expertise in paid social, ensuring that clients are well-informed about trends and updates within the social industry. You will oversee the social process across various teams and clients, ensuring that all recommendations and strategies for paid social are seamlessly integrated with other marketing disciplines. Mastery of the paid social landscape and its influence on other channels is essential.

We are seeking a highly skilled Director of Planning to join our dynamic team at Mediabrands in New York. In this pivotal role, you will lead strategic planning initiatives, drive innovative marketing solutions, and foster collaboration across various departments. Your expertise will help shape our approach to media planning and ensure that our clients receive top-notch services tailored to their needs.

Join Red Ventures as the Director of Paid Social Media in vibrant New York City. In this pivotal role, you will spearhead our social media advertising strategies, driving innovation and results across multiple platforms. Collaborate with cross-functional teams to maximize campaign performance and leverage data-driven insights to enhance brand visibility and engagement.Your leadership will guide a talented team, fostering a culture of creativity and excellence. You’ll be responsible for setting goals, measuring success, and ensuring alignment with our overall marketing objectives.

Join Mediabrands as an Associate Director of Paid Search, where you will lead innovative paid search strategies to drive client success. You will collaborate with cross-functional teams to optimize campaigns, analyze performance metrics, and deliver actionable insights that enhance ROI. This role requires a strategic mindset, deep understanding of paid search platforms, and the ability to manage multiple projects in a fast-paced environment.

Planned Parenthood Federation of America (PPFA) supports a network of non-profit health centers and leads public education on sexual and reproductive health. The organization’s mission focuses on delivering accessible, high-quality care and trustworthy information so people can make informed decisions about their health. Through clinics, outreach, and digital resources, PPFA strives to ensure care is delivered with compassion and respect. Role overview The Associate Director, Social Media for Health and Education, helps shape Planned Parenthood’s digital voice. Reporting to the Director of Social Media, Health, Culture, and Events, this position crafts and executes content strategies for social platforms. Building partnerships with influencers is a key part of expanding the organization’s reach and supporting its mission. What you will do Develop and implement content strategies for Planned Parenthood’s social media channels. Create and manage influencer partnerships to grow and engage audiences. Ensure social media content aligns with organizational goals, messaging, and brand standards. Support efforts to strengthen brand recognition and respond to political or administrative challenges that impact health care services. Location New York, NY

Position Overview As the Director of Planning at Mediabrands, you will craft the strategic framework for cultural concepts, ensuring they resonate through exceptional communications planning, integration, and performance enhancement for our esteemed clients and their brands. Your role involves translating the communications strategy into actionable platforms, collaborating closely with creative partners to inspire behavioral shifts across all touchpoints. You are passionate about establishing innovative connections that elevate brand presence. You will collaborate with the Strategy team to architect planning methodologies and leverage your expertise to oversee the creation of comprehensive communications plans that span owned, earned, and paid media. Your close collaboration with analytics leads will empower the identification of suitable audience segments and data strategies that drive growth. You will also manage relationships with Specialty Business Units (SBUs) and client agency rosters throughout the planning phases, working alongside the Partnerships team to assess and select optimal partners and budget allocations across the Planning and Design framework. Responsibilities Lead client education initiatives concerning relevant media planning trends. Present planning concepts and recommendations collaboratively with Client Leadership, Strategy, and Partnerships. Oversee daily operations and workflow associated with client planning outputs, in consultation with Client Leads. Manage the deployment of planning briefs and engage necessary stakeholders (SBUs, partnerships, partner agencies, media). Facilitate ideation sessions and curate their outcomes. Develop the communications ideas that will unlock potential across various connections. Design a cohesive communications architecture and ecosystem that encompasses Owned, Earned, Shared, and Paid (OESP) channels, ensuring a unified approach driven by a clear concept and communication behavior. Integrate activities from Specialty Business Units into every relevant brief, aligned with business objectives. Implement communication design deliverables as part of client business development and growth strategies.

About DarkroomDarkroom is a pioneering growth marketing agency that is revolutionizing brand development for the future. Established in 2017, we aim to disrupt traditional advertising paradigms by introducing a model focused on agility, intelligence, and measurable outcomes.At the heart of Darkroom is our unique AI-driven platform, Shadow, which seamlessly integrates high-level strategic thinking with innovative technology. This powerful combination allows our teams to maximize returns by improving creative processes, operational efficiencies, and revenue generation throughout the customer lifecycle.Our impressive results include generating billions in revenue across various sectors, such as e-commerce, media, and social commerce. Each client engagement enriches our proprietary data infrastructure, creating a dynamic feedback loop that fuels growth, enhances profit margins, and amplifies results across our diverse client base.What began as a boutique design studio has rapidly transformed into one of the fastest-growing private enterprises in America (Inc. 5000) and a leading performance media agency of the 2020s (Varos). Our founders have been honored by Forbes 30 Under 30 for their groundbreaking contributions at the intersection of technology, marketing, and advertising, solidifying Darkroom's status as a key player in media innovation.About the RoleWe are seeking an experienced and visionary Associate Director of Paid Social to join our Paid Media team. This senior leadership position requires a blend of platform expertise, strategic insight, team leadership, and executive-level client management. Rather than a focus on tactical execution, this role necessitates the development of comprehensive paid social strategies, mentorship of a high-performing team, and a commitment to achieving significant revenue results for a portfolio of dynamic brands.The ideal candidate is a recognized authority in Meta direct response advertising, with a proven history of scaling ad accounts to exceed $1 million USD per month. You will demonstrate your capacity to build and guide effective teams while serving as a trusted advisor to senior client stakeholders. You think systemically rather than in isolated campaigns, holding yourself accountable for the business outcomes that truly matter.You will report directly to the Managing Director of the department and play a critical role within the Paid Media practice, overseeing strategy, performance, and growth for key accounts. Close collaboration with Creative, Analytics, Brand, and Client Strategy teams will be essential to drive our collective success.

Join our dynamic media team as a Paid Media Manager. In this pivotal role, you will be instrumental in developing and scaling our paid media initiatives within a fast-paced agency environment. You will lead campaign execution, influence strategic direction, and introduce innovative ideas that transform our media approach. Collaborating closely with our strategy, creative, and account teams, you will significantly enhance performance for our healthcare and life sciences clients. This position is best suited for candidates located in Eastern or Central time zones; applicants from Mountain or Pacific time zones should be comfortable with occasional early morning meetings.

KINESSO is a performance marketing agency that helps clients grow through technology and data-driven strategies. The team combines the expertise of Matterkind, Reprise, and Kinesso, delivering services in optimization, analytics, artificial intelligence, and experimentation. With over 6,000 professionals across more than 60 countries, KINESSO creates strategies for social platforms, e-commerce, and custom marketplaces, all informed by a strong understanding of consumer behavior. Learn more at www.KINESSO.com. Role overview The Associate Director of Paid Search shapes paid search (SEM) campaign strategies and leads account teams. This position mixes hands-on data analysis with team leadership, ensuring campaigns achieve client goals while supporting staff development. Building client relationships and providing strategic direction are essential aspects of the role. Main responsibilities Connect the search team with other departments to support integrated, multi-channel strategies. Guide team development by using organizational resources, creating growth opportunities, and supporting positive morale. Set immediate and long-term objectives for assigned accounts, working under the Director's oversight. Manage direct reports and support their professional growth. Translate client briefs into actionable strategies, collaborating with Managers and Senior Specialists to execute, monitor, and adjust campaigns. Lead testing and learning initiatives and share results across client accounts and the wider KINESSO team. Review search marketing strategies regularly to identify new opportunities for KINESSO to differentiate itself. Stay up to date on trends in search and relevant client industries, communicating insights clearly. Create and present case studies, points of view, and other materials that show impact. Analyze multi-channel performance data and recommend improvements. Location This position is based in New York, New York, United States.

About the Role As a Paid Media Manager at agencywithin, you'll collaborate closely with our diverse team of strategists to oversee and optimize campaigns across multiple channels, with an emphasis on performance marketing through search (SEM), social media, and programmatic advertising. Your role will be pivotal in ensuring the effective execution of integrated digital marketing strategies, with hands-on involvement in Google Ads and Meta campaigns. Your outstanding communication and leadership skills will be vital in building strong client relationships and guiding our team towards ongoing growth and success.Key Responsibilities:Lead and mentor a team of one to two digital marketing buyers or strategists, fostering a culture of creativity and collaboration.Direct the planning, execution, and optimization of SEM campaigns (including Google Search, Shopping, and YouTube Ads) as well as paid social initiatives (including Meta: Facebook/Instagram, TikTok, etc.).Manage integrated digital marketing campaigns across various channels, ensuring performance metrics align with client objectives.Engage proactively with platforms to understand the intricacies of day-to-day operations, aiming for measurable campaign success.Develop and nurture strong client relationships, ensuring their business goals are not only met but exceeded.Collaborate with internal teams and global colleagues, particularly in North America, to align on cross-regional media strategies.Analyze SEM and cross-channel campaign performance data, providing actionable insights for improved efficiency and effectiveness.Continuously refine internal processes for enhanced team efficiency and performance.Stay updated on the latest SEM and digital marketing trends, tools, and best practices.