About the job
Who We Are
The Farmer’s Dog is on a transformative mission to revolutionize pet health by providing dogs and their owners with straightforward, effective, and personalized care. Our journey begins with a radical overhaul of the $90 billion pet food sector, aiming to replace conventional, heavily processed food with a customized subscription service that delivers wholesome, freshly-prepared dog food right to our customers’ doors. Our vision is to create innovative and delightful experiences in all areas of pet care; we believe that our direct-to-consumer approach, combined with a holistic growth strategy and a vibrant culture, uniquely positions us to lead this traditionally backward industry into the future.
Having successfully delivered over 1 billion meals nationwide and raised more than $150 million in funding, we are committed to building a company that mirrors the health of the dogs we serve. Join us in our quest to provide peace of mind to pet owners and improve the health and well-being of their companions.
#LongLiveDogs
What We Stand For and Your Role
We have ambitious goals, and our mission is to empower dog lovers with the assurance that they are doing the best for their furry friends. Achieving this requires us to completely reimagine pet care and instigate significant shifts in an industry that is in dire need of change. We understand that this cannot be accomplished through conventional practices or by following the industry status quo.
To this end, we are seeking a highly innovative, strategic, and data-driven Director of Integrated Search to shape and scale our marketing channels through effective strategies and to drive sustainable, long-term growth for The Farmer’s Dog. Reporting to our SVP of Acquisition, you will play a pivotal role in integrating our organic and paid search strategies to enhance visibility, drive traffic, and improve ROI. You will leverage our existing team of high-performing operators to further establish The Farmer’s Dog as the premier trusted name in pet care, making us the top choice for dog owners.
What do we believe is crucial to achieving these goals? Where do we expect your influence to be most significant?
One Team: We don’t categorize ourselves simply as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. While these titles denote specific skill sets and areas of expertise, we prioritize our alignment with the overarching goals we aim to achieve and ensure we have the right subject matter experts to create a meaningful impact. We are committed to focusing on customer challenges collectively, bringing together the right talent to drive solutions.
