Product Marketing Specialist

Are you passionate about driving product success and creating exceptional customer experiences? Join ClayLabs as a Product Marketing Specialist, where you will play a pivotal role in our marketing strategy and product positioning. You will collaborate with cross-functional teams to define product messages, develop marketing materials, and analyze market tren…

Product Marketing SpecialistLocation: New York City (In-Person)About UsAt Grotto, we harness the power of AI to elevate multifamily real estate teams in the critical moments that shape their success. Our initial focus is on leasing conversations—one of the most significant decisions many of us make annually.Our insights from millions of prospect interactions reveal that the primary factor influencing lease signings is not merely product knowledge or flawless scripts. Rather, it is the genuine curiosity and humor displayed by agents—qualities that current AI technology struggles to replicate.To address this gap, we developed a platform that provides real-time guidance to leasing agents during calls and tours, enabling them to establish rapport, manage objections, and convert more prospects into signed leases.Our success speaks for itself; clients have praised us as “the best vendor they’ve ever collaborated with.”And this is just the beginning. We envision a future where meaningful conversations leave individuals feeling more connected.The RoleAs Grotto’s inaugural product marketing hire, you will play a pivotal role in establishing this function from the ground up.Your mission is to make Grotto a name that cannot be overlooked—whether at industry conferences, in search results, or in discussions among property operators regarding AI. You will oversee the creation of content, collateral, and campaigns that enhance awareness and bolster our sales team. Additionally, you will help articulate a new narrative around the collaborative potential of humans and AI in the multifamily sector—a narrative that is yet to be fully defined.Your ResponsibilitiesDevelop and manage Grotto's content engine from the ground up, including blogs, SEO/AEO/GEO strategies, thought leadership, and customer success stories.Produce sales collateral that empowers our Go-To-Market (GTM) team to successfully close deals, such as one-pagers, presentations, case studies, and competitive positioning documents.Oversee our presence at industry conferences, including booth materials, speaking proposals, sponsorship strategies, and follow-up campaigns.Craft the narrative surrounding the collaboration of AI and humans in the multifamily sector, positioning Grotto as the leading voice in this new paradigm.Collaborate closely with the CEO, GTM team, and Design to ensure alignment across all our initiatives.Establish the necessary infrastructure, including analytics, keyword research, content calendars, and measurement frameworks.Qualifications(Non-Negotiable) You have at least 2 years of experience in product marketing, preferably in the technology or real estate sector.Proven track record of developing effective marketing strategies and executing campaigns that generate leads and drive engagement.Strong understanding of SEO and content marketing principles.Excellent written and verbal communication skills, with the ability to convey complex ideas succinctly and engagingly.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Why This Role is EssentialLet’s get straight to the point.AI agents are poised to revolutionize how enterprises perform their tasks, transitioning from mere assistants to pivotal players in operational execution.Yet, a critical challenge remains unsolved:As countless agents operate across systems for extended periods, who has authorized them? What frameworks govern their actions, and how can we ensure the reliability of their outcomes?This is the gap we are addressing.At Metaprise, we are developing the operating system for enterprise AI workforces. This is not just a tool or a workflow builder; it's an Agent Operating System — enabling the deployment, coordination, governance, and trust of multiple agents at scale.A unified execution runtime (AURA)Integrated governance covering identity, authority, and auditingA mission-based execution model — you pay only upon completion of tasksDeployable in cloud, hybrid, or fully air-gapped environmentsToday's businesses often find themselves piecing together disparate layers:LangChain → chaining logicAutomated process workflows → integration chaos

Clay Labs is looking for a Product Marketing Specialist with a focus on Go-To-Market strategy. This role is based in New York and centers on shaping how products reach and connect with customers. Key responsibilities Create product stories that resonate with target audiences Develop marketing materials for launches and ongoing campaigns Run campaigns aimed at boosting product adoption and customer engagement Collaborate with teams across Clay Labs to coordinate launches and support market growth Requirements Strong creative and analytical abilities Skill in turning insights into actionable marketing plans Experience working with cross-functional teams

About Basis AIBasis AI empowers accountants with a dedicated team of AI agents designed to manage real workflows efficiently.Having achieved product-market fit and experiencing an overwhelming demand, we recently secured $34 million in funding to scale rapidly in response to market needs.Based in the vibrant city of New York. To learn more about Basis AI, visit our website.About Our TeamThe Product Marketing team at Basis AI serves as the vital link between product development, sales efforts, and the marketplace. We are a dynamic group of storytellers and strategic thinkers dedicated to establishing Basis AI as the leading name in AI within the accounting sector. Our goal is to convert complex technical features into engaging narratives that resonate with stakeholders from CFOs of multinational corporations to partners at prestigious accounting firms.Your Responsibilities:In this role, you will shape the voice, positioning, and go-to-market strategy for Basis AI, bridging gaps between product, sales, and the market to drive adoption among top accounting and enterprise finance organizations.You will craft specific product positioning and segmentation tailored to key buyer personas, including executives, accounting firm partners, and CFOs. Collaborating closely with sales, you'll develop compelling narratives, presentations, and demo storylines that empower our Account Executives to close deals more efficiently. Your expertise in storytelling, research, and sales enablement will help create high-impact content such as case studies, ROI calculators, and product videos that enhance the sales funnel.By managing competitive intelligence and working with product teams to introduce new features, you will lead external storytelling and establish thought leadership by sharing insights and frameworks that illustrate how AI is revolutionizing accounting workflows, making Basis AI synonymous with the industry's future. Location: NYC, Flatiron office. In-person collaboration.Qualifications:Experience: 5–8 years in B2B SaaS or enterprise product marketing (experience in fintech or accounting/ERP is a significant advantage).Exceptional storytelling skills with a track record of creating impactful marketing content.Strong analytical abilities to interpret market data and customer insights.Ability to work collaboratively in a fast-paced, team-oriented environment.

Join Thread AI as a Product Marketing SpecialistAt Thread AI, we are pioneering the development of an AI-native workflow orchestration engine. We are seeking passionate individuals to become part of our expanding team, dedicated to simplifying infrastructure for enterprises and public sector organizations aiming to fully leverage AI technology.Located in the heart of New York City, our team consists of seasoned professionals in AI, product management, and engineering, all committed to creating and implementing complex workflows and robust infrastructure solutions.A Culture of Innovation and CollaborationWe are a small but dedicated team, focused on shaping the future of enterprise AI infrastructure. With a flat organizational structure and a culture built on trust, we believe that a lean team can outpace the bureaucratic hurdles of larger corporations.At Thread AI, we are on the lookout for Hacker-Builders across all departments. Whether you are coding or closing sales, we seek individuals who prefer action over discussion, with a deep curiosity for underlying mechanisms and a problem-solving mindset that views challenges as opportunities for innovation. If you thrive in a dynamic environment and are excited about building the future, you will feel right at home with us.Your RoleWe are looking for a Product Marketing Specialist to join our dynamic team. In this role, you will act as a crucial liaison between our engineering team and the market, translating our innovative solutions into compelling narratives that resonate with our customers. Collaborating closely with our Go-To-Market (GTM) Marketer, you will own the product narrative from competitive positioning and launch strategies to sales collateral that facilitates successful deals.This is the perfect opportunity for someone who is enthusiastic about diving deep into technical products and can communicate intricate features in ways that appeal to both technical purchasers and business decision-makers. You will work alongside product and engineering teams to define how we introduce new capabilities to the market, ensuring our sales team is equipped with the necessary tools to secure wins.Key ResponsibilitiesDevelop product positioning and messaging for the Lemma platform, converting technical specifications into valuable propositions for enterprise and public sector clients.Lead product launches, coordinating across product, engineering, sales, and marketing teams to enhance awareness and drive adoption of new features.

Anam is looking for a Go-To-Market (GTM) Specialist in New York to help shape product launches and strengthen the company’s market presence. This role works closely with teams across the organization to build and execute go-to-market plans. Role overview The GTM Specialist develops strategies for introducing new products and expanding into new markets. Daily work involves analyzing market trends and identifying areas where the business can grow. Collaboration with product, marketing, and sales teams is central to this position. Key responsibilities Partner with cross-functional teams to design and implement go-to-market plans Study market trends and use insights to inform strategy Spot opportunities for growth and help guide product positioning Impact This position offers the chance to contribute to projects that influence Anam’s brand and future direction. The work directly supports the company’s efforts to innovate and expand its reach.

LoopMe seeks a Director of Product Marketing to lead product marketing strategy across its core ad-tech solutions. Based in New York, this role shapes how products are positioned in the market and ensures commercial teams are set up for success. LoopMe’s technology connects advertisers and publishers, with a focus on digital and mobile app advertising. The recent acquisition of Chartboost has expanded the company’s global reach and platform capabilities. Role overview This position takes ownership of go-to-market strategy for key products and initiatives. Collaboration with Product, Sales, and Marketing leadership is central to aligning priorities and driving revenue. A strong understanding of the AdTech ecosystem is required, along with the ability to turn market trends, customer needs, and product updates into clear messaging and actionable plans. The role blends strategic thinking with hands-on execution, balancing high-level narrative work with practical support for sales and marketing teams. What you will do Refine global positioning and messaging for PurchaseLoop, Measurement, and Marketplace solutions Develop go-to-market strategies for major launches and strategic projects Work closely with Product leadership to influence the roadmap using market insights and customer feedback Drive sales enablement, including training, tools, and narrative development Oversee creation of content such as thought leadership articles, case studies, and industry commentary Conduct competitive analysis and market segmentation to guide decisions Coordinate with regional teams to ensure messaging is consistent and scalable worldwide Track and measure product marketing effectiveness for ongoing improvement Requirements Strategic mindset with strong execution skills Deep knowledge of the AdTech ecosystem Experience defining product narratives and supporting sales enablement Skilled at cross-functional collaboration and influencing stakeholders

Role Overview human is hiring a Director of Product Marketing in New York, NY. This leader will guide product marketing strategy and execution, shaping how our products are positioned in the market and how our brand connects with customers. What You Will Do Lead the development and rollout of product marketing plans that support business objectives. Work closely with teams across the company to ensure marketing efforts reflect our products’ strengths and meet audience needs. Direct market research and analyze competitors to inform product positioning and messaging. Translate customer insights into actionable marketing strategies. What We Look For Experience leading product marketing or similar functions. Strong skills in market research, competitive analysis, and customer insight gathering. Ability to collaborate with cross-functional teams and drive alignment on marketing initiatives. Clear, persuasive communicator who can shape messaging and strategy.

Join Via, a pioneering technology company, as the Vice President of Product Marketing, where you will lead our global Product Marketing initiatives. In this strategic role, you will translate the remarkable value of our innovative transportation platform and diverse product offerings into captivating narratives and effective go-to-market strategies. Your mission is to enhance Via's brand reputation while driving growth and excitement around our public transit solutions. Collaborating closely with product, engineering, sales, and marketing teams, you will ensure our value propositions resonate with our key audiences, bringing our product story to life in a clear and differentiated manner.

Join Bombas as the Director of Product Marketing, where you will lead the strategic direction and execution of our product marketing initiatives. In this pivotal role, you will collaborate with cross-functional teams to enhance our product offerings and drive brand awareness. Your expertise will help shape our messaging, positioning, and go-to-market strategies, ensuring our products resonate with our target audience.

Join Guidepoint, a premier research enablement platform that accelerates understanding and empowers decision-making with real-time data and hard-to-source insights. Leveraging the world’s largest network of expertise, we provide crucial context on diverse topics, enabling companies and investors to swiftly translate answers into actionable strategies.As a Product Marketing Manager at Guidepoint, you will bridge our marketing and product teams, collaborating with global product managers and engineers to implement strategic initiatives that enhance client awareness, acquisition, and adoption of our innovative solutions and technologies. This role demands a profound comprehension of both internal and external resources and the capability to lead cross-functional teams, ensuring smooth product launches and sustained client engagement.This is a hybrid role based in New York City.

Join our dynamic team as a Product and Event Demonstration Specialist. In this role, you will engage with customers directly, showcasing our innovative products and services at various events. Your ability to connect with people and communicate effectively will play a pivotal role in enhancing brand visibility and customer engagement.

Join our dynamic team as a Product and Event Demonstration Specialist, where you will engage with customers, showcase exciting products, and drive brand awareness at various events. You will be the face of our brand, responsible for delivering captivating demonstrations that highlight product features and benefits, and ultimately enhance customer experiences.

Armis protects organizations from cyber threats by managing risk across every asset, from on-premises systems to the cloud. The platform supports Fortune 100, 200, and 500 companies, as well as national governments, helping them safeguard critical infrastructure at all times. Headquartered in California, Armis operates with teams across the United States. The Director of Product Marketing will lead global strategy for the Asset Intelligence and Security platform. This leader shapes Armis’s market narrative, ensuring the company’s ability to see, protect, and manage every asset, IT, cloud, IoT, and OT, is understood worldwide. The role works closely with executive leadership, identifies new market opportunities, and brings insight into the challenges CISOs face. Oversight of Analyst Relations is also central, maintaining Armis’s presence in Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes. What you will do Strategic Growth: Identify and pursue new opportunities within the Armis portfolio, focusing on IT, OT, IoT, and Medical IoT (IoMT). Distinct Messaging: Create clear, effective messaging that communicates Armis’s value across the asset attack surface, reaching both technical buyers and executive leaders. Analyst Relations Management: Build relationships with industry analysts (Gartner, Forrester, IDC), manage the briefing calendar and evaluation cycles, and ensure Armis’s innovation roadmap is well represented in major market reports. Location This position is open to candidates based in Austin, Texas; Boston, Massachusetts; or New York, New York.

About FLORAAt FLORA, we empower the new creative class with innovative tools that leverage the best AI models to enhance professional artistry. Our dynamic team of approximately 20 individuals has successfully raised $52M in capital from distinguished investors including Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our clientele encompasses a diverse range of creative industries, featuring renowned names such as Pentagram, Lionsgate, and Nike.About the RoleAt FLORA, we operate at an unprecedented pace, consistently delivering new features weekly and maintaining an ever-evolving product roadmap. We are seeking a Product Marketing Lead to keep stride with this momentum, managing all aspects of product marketing including launches, website content, and sales enablement to ensure our messaging remains clear and impactful.You will play a pivotal role in shaping FLORA's market perception, engaging with self-service users and enterprises alike. This involves collaboration with fellow marketers, product teams, and sales to create compelling messaging frameworks, persuasive copy, and to ensure that each product launch resonates with the intended audience.Your ResponsibilitiesLead the go-to-market strategy, messaging, and launch initiatives for FLORA's products.Craft precise positioning that resonates with professional creatives, avoiding the clichéd AI-tool narratives.Develop and refine launch communications across various formats including hero messages, video scripts, email campaigns, and social media briefs.Manage the narrative across FLORA's digital platforms, including the homepage, product pages, and targeted landing pages.Collaborate closely with our founder and leadership on thought leadership, editorial, and educational content related to product launches and category developments.Partner with the sales team to identify obstacles in closing deals, translating these insights into sharper messaging and improved sales collateral.QualificationsA minimum of 5 years of experience in product marketing, with a balanced focus on both prosumer and B2B sectors.Exceptional writing skills; you stand out as the most articulate communicator in any setting.A keen editorial sense that eschews jargon and recognizes the line between confidence and over-exertion.

Role Overview modal is looking for a Product Marketing Manager based in New York. This role shapes marketing strategy and execution for the company’s products. The focus: develop and roll out marketing plans that speak to the needs and interests of the target audience, making sure products stand out in the market. What You Will Do Create and implement marketing plans that drive product awareness and adoption. Work closely with teams across the company to align messaging and campaigns. Help define go-to-market strategies and product positioning. Contribute to promotional campaigns and refine product messaging based on market insights. Collaboration This position works with cross-functional teams to build product awareness and encourage adoption. Insights and feedback from this role influence both strategy and execution across marketing efforts.

Vendelux empowers companies to uncover the most impactful events for their marketing strategies. As the unsung champions behind successful brands, event marketers play a crucial role in lead generation and brand building, orchestrating remarkable experiences throughout the year. Our mission at Vendelux is to amplify the effectiveness of every event our clients sponsor and attend.As a recently funded Series A SaaS company, we provide a comprehensive record-keeping solution for event marketing. Our advanced software platform delivers unique insights, enabling high-growth organizations to identify the events, conferences, and trade shows that yield the highest return on investment. Our AI-driven platform has been described by customers as the ultimate tool for event marketers.Founded in 2021 and backed by a $14 million Series A funding round led by FirstMark, our portfolio features esteemed companies such as Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta, and Justworks. Our leadership team boasts alumni from prestigious firms including Bain, ZoomInfo, Shutterstock, Compass, ModernLoop, Forter, Zulily, and NewtonX.We are seeking a Product Marketing Lead who will articulate the value of our in-person go-to-market platform, facilitate the adoption of new features, and enhance customer engagement with Vendelux over time. In this role, you will craft product messaging, develop enablement resources for Sales and Customer Success teams, and produce content that drives revenue growth from both new and existing clients. This position is particularly suited for individuals who have experience marketing to marketers or event teams and are confident in delivering presentations to customers and prospects.

About Us: At EvolutionIQ, we are dedicated to revolutionizing the insurance industry through cutting-edge technology that enhances the accuracy, fairness, and efficiency of claims handling. Our mission is to empower individuals affected by injuries or illnesses to reclaim their lives with dignity and stability. As we experience significant growth, we are on the lookout for exceptional talent eager to contribute to our internal scaling efforts and transformative initiatives in the insurance sector. Our team is our top priority, and we've been recognized as one of Inc.’s Best Workplaces for three consecutive years and Built In’s Best Places to Work in 2025 and 2026!The Role: We are seeking a Senior Product Marketing Manager to spearhead the enablement and go-to-market strategies for our innovative and complex solutions that are in the early stages of product-market fit. This pivotal role is closely aligned with revenue generation and is essential for equipping our Sales team with the confidence to launch new products. You will adeptly transform ambiguity and intricate product details into clear, engaging, and marketable narratives. This position offers substantial autonomy and ownership, requiring strong judgment, hands-on execution, and seamless collaboration with Product, Sales, Marketing, and Client Services.We are looking for someone with a robust combination of product marketing expertise, storytelling skills, and enablement experience, enabling you to translate complex products into persuasive narratives that drive commercial results. You thrive in uncertain environments and act swiftly to clarify evolving problem spaces. Your energy comes from simplifying complexity while exercising strong commercial judgment as you assess market readiness, refine messaging, and enhance clarity before product launches. You are proactive, making strides with imperfect information, and you take full ownership of bringing concepts to fruition in real-world applications.

Transforming Dentistry with TechnologyAt Videa, we empower dental professionals to enhance patient care through innovative AI solutions. Our mission is to elevate oral health as a vital aspect of overall health, positioning dentists as champions of public wellness.Join us in making a significant impact by developing technologies that improve clinical practice, foster proactive oral health, and ultimately benefit millions of patients. Here, your contributions will directly influence real-world dental practices and enhance patient outcomes.Your Impactful RoleWe are seeking a driven Associate Product Marketing Manager eager to drive meaningful initiatives. In this pivotal role, you will craft compelling messaging and content that resonates throughout the entire customer journey. Your expertise will sharpen our market positioning, enabling the sales team to generate leads and close deals effectively.This is a dynamic builder role, not merely maintenance. Collaborating with engineers, dental professionals, and AI scientists, you will tackle real challenges faced by dental teams. Your responsibilities will include launching experiments and developing playbooks that create lasting value.Core ResponsibilitiesRefine our core messaging to address the needs of key buyer segments, translating strategic objectives into impactful narratives that empower sales and marketing teams.Lead content and campaign initiatives from inception to execution, focusing on assets that drive engagement and conversion throughout the customer journey.Develop and execute messaging strategies for our SMB go-to-market efforts, emphasizing self-service options and minimizing reliance on high-touch sales cycles.Oversee product update communications, ensuring prospects and customers are informed and inspired by the value of our offerings.Collaborate with cross-functional teams to translate customer feedback into innovative solutions, committing to continuous improvement.Create educational content and upsell materials that enhance customer engagement and support ongoing growth post-sale.