Join Sobi as a Brand Lead for the sHTG product, where you will be instrumental in shaping the launch strategy and steering cross-functional collaboration. This role is perfect for an individual who excels in the sHTG landscape, possesses a knack for transforming insights into impactful actions, and brings energy, creativity, and a robust scientific approach.Launch ExcellenceDevelop and execute the comprehensive launch and marketing strategy for sHTG.Integrate local customer insights, patient pathways, and market dynamics into global strategies.Adapt the global launch strategy to local tactical execution, customizing activities to meet market demands.Work closely with cross-functional partners (Medical, Market Access, Sales, Regulatory, etc.) to fulfill essential launch requirements.Lead and implement launch training and readiness initiatives for customer-facing teams.Brand Leadership & Lifecycle ManagementAct as the strategic lead for sHTG throughout its lifecycle, from launch to growth.Create compelling, innovative, and compliant promotional strategies and materials.Facilitate cross-functional brand team meetings and drive the development of the annual brand plan.Enhance relationships with healthcare professionals, scientific experts, and external stakeholders.Assist in organizing and executing congresses, events, advisory boards, and speaker programs.Deliver impactful digital and in-person educational engagements that align with brand strategy.Provide ongoing commercial and product training for field teams.Ensure all activities comply with internal governance standards and relevant compliance frameworks.Insights, Analytics & PerformanceAnalyze scientific, clinical, and market data to inform decision-making.Monitor brand performance while identifying opportunities and risks.Manage the brand budget, ensuring optimal resource allocation and value delivery.Evaluate campaign effectiveness and ROI, recommending enhancements.Consistently seek improvements in processes, customer experience, and impact.Collaboration & Ways of WorkingCollaborate closely with cross-functional colleagues to promote aligned, integrated planning.Partner effectively with global teams to maintain synergy between local needs and global strategy.Build trusted relationships with agencies, ensuring excellence in execution.Actively contribute to internal meetings across marketing, sales, medical, and broader teams.Compliance & Sobi BehaviorsConduct all promotional and non-promotional interactions in full compliance with local regulations, industry codes, and Sobi policies.Ensure all face-to-face activities reflect Sobi’s values and behaviors.
Feb 4, 2026