About the job
About Us
Gravity Climate is at the forefront of integrating sustainability with business performance through our cutting-edge carbon and energy management platform. Our technology is utilized by Fortune 500 companies, major energy corporations, and leading financial institutions, consistently achieving top ratings in the latest Verdantix analysis. We empower our clients to meet climate disclosure mandates while significantly reducing their energy expenses.
With robust funding and a rapidly expanding product offering, Gravity is pioneering advancements in carbon management and creating innovative business avenues beyond basic reporting.
Your Role
We are seeking a dynamic Head of Marketing to design and amplify Gravity’s growth strategy.
This key leader will be responsible for the comprehensive marketing strategy encompassing brand awareness, demand generation, product marketing, event coordination, and pipeline development, with a clear objective: to establish a sustainable, repeatable system that produces measurable business results.
The ideal candidate will seamlessly balance long-term brand development with immediate pipeline growth. They will create coherent content themes and messaging frameworks to underpin all campaigns while ensuring meticulous execution across diverse channels. A strong understanding of both brand awareness and demand generation strategies in tandem is essential.
You will bring organization, rigor, and transparency to our go-to-market approach, influencing how Gravity positions itself in the fast-changing climate and energy landscape.
This position demands a blend of strategic insight and operational proficiency. You should excel at crafting category narratives, assessing funnel performance, and executing impactful campaigns. Your contributions will shape the company's trajectory, culture, and affirm Marketing as a vital growth driver for the organization.
Key Responsibilities
Content and Narrative Development
Establish enduring content themes that guide campaigns, product narratives, industry positioning, and executive communications.
Develop and maintain centralized messaging frameworks tailored to various segments and personas.
Simplify complex climate and energy processes into clear and distinct market positions.
Ensure that every marketing initiative aligns with consistent narrative themes.
