About the job
Join Our Dynamic Team
We are seeking passionate channel leaders to spearhead and expand our Paid Search and Paid Social initiatives on a global scale. As a pivotal member of our team, you will establish channel strategies, oversee execution at scale, and collaborate cross-functionally to amplify incremental impact and foster long-term user value. These high-ownership positions will be instrumental in managing channel strategy, daily operations, experimentation, and performance metrics across a diverse global portfolio.
You will work closely with various teams including product, engineering, data science, finance, design, and broader marketing to seamlessly connect out-of-product experiences with in-product journeys, enhance conversion rates, and prioritize optimization for long-term value (LTV) rather than merely focusing on top-of-funnel efficiency. Our team thrives on rapid iteration, meticulous measurement, and innovative problem-solving, always keeping user value at the forefront of our decisions.
This position is located in San Francisco, and we operate on a hybrid work model, requiring three days in the office each week. We also offer relocation assistance for new hires.
Your Key Responsibilities:
Lead channel strategy and execution for either Paid Search or Paid Social, focusing on planning, forecasting, budget management, and performance tracking across a global portfolio.
Drive experimentation and incrementality measurement by defining hypotheses, designing tests (e.g., geo/holdout testing when applicable), and converting results into scalable processes.
Enhance full-funnel performance from acquisition to activation and retention, concentrating on sustainable unit economics (LTV/CAC, payback periods, cohort quality).
Develop and refine performance systems, including reporting structures, decision-making frameworks, and operational processes that enhance speed, quality, and repeatability.
Collaborate with product, engineering, and data science teams to improve conversion pathways, measurement frameworks, and growth tools.
Create AI-driven workflows that accelerate iteration across creative, targeting, insights, and optimization, while ensuring quality and control.
Strategically expand global reach, considering localization, regional platform nuances, and market-level performance variations.
Design AI-first creative systems in collaboration with the design team to quickly prototype and test high-performing assets.
Ideal Candidates Will Have:
A minimum of 8 years of experience in growth or performance marketing, ideally in high-growth environments.
