About the job
About Ivo Inc.
Ivo Inc. builds an AI contract intelligence platform for enterprise legal, legal operations, and procurement teams. The platform helps companies speed up contract reviews, improve negotiations with data-driven insights, and turn every deal into a valuable knowledge asset. Ivo serves some of the largest companies worldwide and continues to grow its team in San Francisco.
Role Overview: Go-To-Market Specialist
The Go-To-Market Specialist will shape and run vertical marketing programs focused on legal and procurement buyers. This position calls for hands-on work: designing and launching campaigns, managing programs, and working closely with sales to build a strong pipeline in these sectors. Ivo is looking for someone ready to build on current momentum and help drive the company’s next phase of growth.
Key Responsibilities
- Design and manage campaign strategies for Ivo’s main verticals, overseeing projects from initial concept through execution and performance review.
- Run multi-channel marketing programs, including paid media, email outreach, and outbound messaging. Use data and strategic thinking to boost engagement.
- Work with sales and SDR teams to refine messaging, plan campaign sequences, and set up follow-up tactics that turn marketing into results.
- Create vertical-specific content that speaks directly to legal operations and procurement teams, reflecting their needs and workflows.
- Track and analyze campaign performance, highlighting what works and where to improve, so marketing efforts keep getting better.
What Sets You Apart
- Clear Thinker: Able to turn complex ideas into simple, effective messages. Holds a high bar for writing and communication, regardless of outside feedback.
- Results-Oriented Executor: Sees projects through from idea to completion, with strong attention to detail and pride in the finished product.
- Audience-Focused: Curious about how legal and procurement teams work, and uses that understanding to shape better messaging, positioning, and programs.
What This Role Is Not
- Not Just a Planner: This role requires action, not just strategy. Expect to write emails, prepare briefs, and handle quality checks on landing pages yourself.
Location: San Francisco
