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Experience Level
Manager
About the job
SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth.
What you will do
Lead cross-functional teams spanning engineering, design, and marketing to deliver new marketing technology solutions.
Define the product vision and establish clear priorities for features and enhancements.
Oversee the entire product lifecycle, from initial concept through launch and ongoing iteration.
Work closely with stakeholders to ensure marketing capabilities align with business objectives.
Collaboration
This role involves partnering with a wide range of teams and stakeholders, making sure that marketing technology efforts support SoFi’s overall strategy and enhance the customer experience.
Role overview SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth. What you will do Lead cross-functional teams spanning eng…
Amplitude is hiring a Principal Product Marketing Manager to focus on Agents. This leader will shape marketing strategy and help amplify the visibility of our solutions for a wide customer audience. Key responsibilities Design and implement marketing initiatives aimed at boosting product awareness and adoption in the market. Collaborate with product management, sales, and customer success teams to define and communicate the product's value proposition. Study market trends and conduct competitive research to guide positioning and messaging. Collect customer feedback and use it to refine marketing strategies and support agent success. Collaboration This role works closely with cross-functional partners across product, sales, and customer success. The goal is to ensure messaging stays relevant to customer needs and adapts to market changes. Location This position is based in San Francisco, CA.
Full-time|$250K/yr - $300K/yr|On-site|San Francisco, California, United States
Postman supports over 45 million developers and 500,000 organizations, including most of the Fortune 500. The company’s mission is to simplify the API lifecycle and help teams collaborate, so they can deliver better APIs, faster. Postman’s headquarters are in San Francisco, with additional offices in Boston, New York, Austin, Tokyo, London, and Bangalore. The company remains privately held and is backed by investors such as Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. More details are available at postman.com. For insight into Postman’s vision, see The "API-First World" graphic novel. Team focus The Product Marketing team crafts clear positioning for Postman’s platform and services. This group enables the revenue team to share stories that highlight the value of choosing Postman for API and service management. Team members are encouraged to take on challenges and deliver results for a widely recognized developer product. Role overview The Principal Product Marketing Manager, based in San Francisco, leads the marketing and go-to-market strategy for a flagship Postman service. The role involves creating content that helps platform engineers and developers understand key use cases and value propositions. Responsibilities also include designing marketing programs to drive awareness, engagement, adoption, and retention for the service. Location This position is located in San Francisco, California, United States.
Full-time|$200K/yr - $240K/yr|On-site|San Francisco, California
Intercom is a pioneering AI Customer Service company dedicated to empowering businesses to deliver exceptional customer experiences.Our cutting-edge AI agent, Fin, stands as the most advanced customer service AI agent available, enabling businesses to provide continuous, flawless customer support and ultimately enhance their customer interactions. Fin can seamlessly integrate with our Helpdesk to form a comprehensive solution known as the Intercom Customer Service Suite, which offers AI-enhanced assistance for complex queries requiring human agents.Established in 2011 and relied upon by nearly 30,000 businesses globally, Intercom is redefining the standards of customer service. Guided by our core values, we continuously push boundaries, operate with urgency, and consistently provide remarkable value to our clients.What’s the Opportunity?This is a senior individual contributor role for a dynamic professional eager to work at the nexus of product, AI, sales, and strategy. You will craft the narratives that shape market perceptions, the stories sales teams utilize, and the methods we employ to clarify our sophisticated product offerings to customers navigating the AI landscape. Collaborating closely with product, engineering, sales leadership, and marketing teams, you will engage directly with our products and technology. You will oversee significant initiatives such as product launches, narrative developments, pricing strategies, and sales enablement efforts. This is not a conventional role; it is designed for an innovator who thrives in a fast-paced environment, thinks critically from first principles, and is eager to redefine the role of Product Marketing Manager.What Will I Be Doing?Lead the positioning and messaging for key product areas, developing market-ready narratives from foundational principles.Collaborate daily with Product and Engineering teams to translate complex AI technology into simple, customer-friendly stories.Create impactful sales enablement materials that are genuinely utilized, including pitch decks, demos, battlecards, and talk tracks.Exhibit a strong customer obsession by analyzing customer interactions, identifying patterns, and converting raw customer feedback into actionable insights.Generate high-quality PMM assets independently, including web pages, scripts, briefs, internal narratives, and videos.Facilitate cross-functional alignment on messaging, ensuring consistency in our communication across all channels.Lead product launches and go-to-market strategies, collaborating with full-stack marketers, content creators, and design teams.Elevate the standards of PMM craftsmanship by demonstrating exceptional writing skills, clarity, taste, and technical understanding.
Full-time|$207.7K/yr - $256.6K/yr|Hybrid|Hybrid - San Francisco
Our Mission & Values:At Drata, our mission is to empower businesses to gain and maintain the trust of their users, clients, partners, and potential customers. We provide the proof that demonstrates great companies are worthy of the trust they strive to cultivate.Our core values guide us in everything we do. Built on Trust signifies that consistency is paramount. Act with Integrity means always choosing the right path. Customer-Obsessed reminds us to prioritize the needs of those we serve. Competitive Fire encourages us to surpass our limits. Diversity fosters unique viewpoints that drive innovative solutions. Automation First ensures we emphasize efficiency to save time and resources.Our Culture & Work Style At Drata, we are not merely developing software; we are cultivating a mindset. Our approach is characterized by:Be a Driver (Owner-Operator Mentality): Take ownership of your tasks. Strive for continuous improvement. Achieve results.Move at Drata Speed (Precision & Velocity): Make rapid decisions. Learn swiftly. Create immediate impacts.Stay Mission-Driven (Customer-Obsessed): Question norms. Provide genuine value. Maintain a hunger for progress.We complement our dynamic culture with a considerate hybrid model because we value both flexibility and collaboration. In the Bay Area, we gather in-office from Tuesday to Thursday for high-impact collaboration days where teams synchronize, strategize, and innovate. Mondays and Fridays are flexible, allowing for focused work, balance, and autonomy.If you thrive in an empowering environment, energized by working alongside intelligent, mission-driven individuals, you will find a home here.Why Join The Drata Team?The best way to experience the Driver’s Mindset is to see it in action. We are an award-winning, mission-driven team of over 600 individuals globally, united by a culture that prioritizes trust, speed, and perpetual growth.See the Speed: Watch our CEO, Adam Markowitz, shed light on our hyper-growth trajectory, achieving $0 to $100M ARR in just four years.Hear the Voice of the Team: Visit our "Life at Drata" page for employee testimonials highlighting our collaborative environment and available growth opportunities.
Elliptic specializes in blockchain analytics, supporting organizations as they manage compliance and technology challenges in the digital asset sector. The company’s work centers on making crypto more transparent and accessible to businesses navigating this landscape. Role overview The Principal Product Marketing Manager plays a central role in defining how Elliptic’s products are presented to the crypto market. This position focuses on crafting and executing marketing strategies that emphasize product strengths and foster growth. Clear communication and effective positioning are essential to increase customer understanding and engagement. What you will do Develop and implement product marketing strategies that respond to changes in the crypto industry Collaborate with teams throughout Elliptic to maintain consistent messaging and product positioning Translate technical product features into clear, customer-focused value propositions Contribute to efforts that encourage product adoption and deepen customer engagement Location This position is based in San Francisco.
About CodeRabbitCodeRabbit is a cutting-edge research and development firm dedicated to enhancing human-machine collaboration through innovative technologies. Our mission is to revolutionize software development by creating the next generation of AI-driven code reviewers, facilitating a powerful partnership between human creativity and advanced algorithms to achieve unprecedented efficiency and quality in software production.About The RoleWe seek an enthusiastic and strategic Principal Product Marketing Manager to join our dynamic team. In this role, you will collaborate closely with Product, Engineering, Business Development, and various Marketing units, including Demand Generation and content, to effectively launch CodeRabbit’s products into the market. The successful candidate will excel in fast-paced, ambiguous settings and demonstrate a strong ability to work independently. A robust technical background, particularly in the software development lifecycle and developer tools, is essential. You will have the skill to translate intricate concepts into digestible narratives, with a strong inclination for swift execution.Key ResponsibilitiesDefine the Category: Develop positioning and messaging that clearly articulates our unique niche in AI-assisted software development life cycles.Launch with Velocity: Spearhead the go-to-market (GTM) strategy for significant product features, such as enterprise security enhancements or new pricing models.Enable the Field: Produce sales training resources, pitch presentations, competitive battlecards, and case studies to empower our sales teams to excel against various competitors.Deep Persona Research: Gain insights into the concerns and motivations of key personas, such as skeptical Senior Developers and budget-conscious VPs of Engineering, and customize our value propositions accordingly.Content Strategy: Collaborate with Demand Generation, Developer Relations, and content teams to create impactful materials, including technical whitepapers, demos, blog entries, and event presentations.
About CodeRabbitCodeRabbit is at the forefront of innovation in research and development, dedicated to creating remarkable human-machine collaboration systems. Our mission is to revolutionize the software development landscape by developing Gen AI-driven code reviewers that establish a collaborative relationship between human expertise and advanced algorithms, thereby enhancing productivity and quality in software development.About the RoleWe are seeking a dynamic Principal Product Marketing Manager with extensive experience in the developer tools space. In this pivotal role, you will take charge of the entire product marketing lifecycle, from go-to-market (GTM) strategies to crafting compelling customer narratives, positioning, messaging, and gathering competitive insights, all while influencing the product roadmap.This high-impact position intersects Product, Engineering, Growth, and Sales teams, making you a key player in strengthening our marketing foundation and boosting adoption among technical audiences.ResponsibilitiesPositioning & Messaging: Create engaging messaging and positioning strategies specifically designed for developers, engineering leaders, and DevOps professionals.Product Launches: Spearhead GTM strategies for new products and features, ensuring seamless collaboration across product, growth, and sales teams.Customer Insights: Gain deep insights into developer workflows and challenges by conducting customer interviews and research, informing both messaging and product roadmap.Content Creation: Develop and manage technical content such as product pages, blog posts, videos, case studies, and comparison pages to effectively communicate product value.Enablement: Generate product marketing materials to empower growth, sales, and customer success teams.Competitive Intelligence: Monitor trends and competitors in the developer tools industry to translate insights into actionable positioning and differentiation strategies.Metrics-Driven: Establish objectives for feature adoption and product marketing campaigns, providing regular reports on performance and efficacy.Qualifications3–6+ years of product marketing experience within developer tools, infrastructure, or B2B SaaS companies targeting technical audiences.Proven ability to engage credibly with engineers and development teams; hands-on experience is a significant plus.
Navigating the procurement landscape in today’s enterprise environments can be a daunting task, even for the most forward-thinking organizations. With global enterprise spending exceeding $120 trillion annually—over 30 times the consumer e-commerce market—businesses are increasingly dependent on vendors to streamline their operations.Founded in 2020, Zip was established to tackle this complex challenge through a unique procurement platform designed for a seamless, consumer-like experience. In just four years, Zip has redefined procurement, emerging as a leader in a market valued at over $50 billion. Today, industry giants such as OpenAI, Snowflake, Anthropic, Coinbase, and Prudential trust Zip to manage substantial financial expenditures.Our exceptional team comprises talent from leading organizations like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a valuation of $2.2 billion and $370 million in funding from top investors like Y Combinator, Tiger Global, BOND, DST Global, and CRV, we are dedicated to advancing innovative technology, expanding into new global markets, and delivering unparalleled value to our clients. We invite you to become part of our journey!Please note that this position requires in-office attendance in our downtown San Francisco office on a hybrid schedule (3 days a week).Your RoleWe are seeking a skilled Senior or Principal Product Manager (commensurate with experience) to spearhead the expansion of one of Zip's key product verticals. In this pivotal role, you will lead teams at the forefront of innovation as we venture into new markets and applications. You will ensure that we maintain a top-tier consumer-grade collaboration experience while accommodating intricate cross-functional workflows.You WillSpearhead the strategy and execution for Zip's growth into new markets, product categories, and verticals.Identify, validate, and launch impactful use cases that drive growth opportunities.Conduct rapid experimentation, customer research, and market analysis to test and refine hypotheses.Balance speed and scalability to evolve initiatives into robust, enterprise-ready product offerings.Align go-to-market, enablement, and sales strategies with our product roadmap to ensure the success of new offerings.Cultivate strong relationships with customers to align products with their needs effectively.QualificationsA minimum of 4-8 years of experience in product management, preferably in a tech-driven environment.Proven track record of driving product strategy and execution in fast-paced settings.Strong analytical skills with the ability to leverage data for decision-making.Excellent communication and collaboration skills, with a focus on stakeholder engagement.Experience working with cross-functional teams and managing complex project timelines.A passion for delivering exceptional user experiences and a keen understanding of market dynamics.
Full-time|On-site|Denver, CO; San Francisco, CA; New York, NY
Join Gusto as a Principal Product Operations Manager in Benefits, where you'll play a pivotal role in shaping our benefits offerings and enhancing customer experience. You will lead a dynamic team, leveraging your expertise to streamline processes, optimize product performance, and drive strategic initiatives. We are looking for an innovative thinker who thrives in a fast-paced environment and is passionate about improving the lives of our customers.
Full-time|$180K/yr - $263K/yr|Remote|Denver, CO;San Francisco, CA;New York, NY;Los Angeles, CA;Seattle, WA;Toronto, Ontario, CAN - Remote
About GustoAt Gusto, our mission is to empower the small business economy. We take care of essential services—such as payroll, health insurance, 401(k)s, and HR—allowing business owners to concentrate on their passion and customers. With teams in Denver, San Francisco, and New York, we proudly support over 400,000 small businesses nationwide while fostering a workplace that mirrors and honors the diversity of our clients. Discover more about our Total Rewards philosophy.By the Numbers:Recognized as #1 best software for small businesses by G2 in 20242,700+ employees across the United States, Canada, Mexico, and Turkiye and steadily growingAnnual revenue exceeding $500MThe small and medium business (SMB) market is vast and expanding, presenting tremendous opportunities for Gusto to make a significant impact.In the US, there are 6.2M employers, with 98% employing fewer than 100 individuals.Every year, 550,000 new businesses emerge in the US.What Product Management is like at Gusto:We seek entrepreneurial, high-autonomy Product Managers to create impactful solutions for small businesses and their employees. Our philosophy empowers Product Managers to take full ownership of their roadmaps, guiding products from strategic vision to detailed execution.Our Product team operates with a lean structure, ensuring significant influence and ownership.We are dedicated to serving small and medium businesses, driven by a mission-oriented culture that values supporting business owners.About the Team:The Tax Platform is a vital component of Gusto's ecosystem. The Tax Platform team oversees the fundamental systems responsible for calculating, tracking, paying, reconciling, and filing tax liabilities for over 400,000 small businesses. These systems are crucial in ensuring compliance, managing financial transactions, and building customer trust. The Tax Platform offers shared capabilities utilized across Tax, Compliance, and R&D teams.
Full-time|Remote|Remote | San Francisco/Bay Area | Seattle Area
As the Principal Product Marketing Manager at Vendia, you will play a pivotal role in shaping the narrative that propels our growth. Our cutting-edge platform is redefining how businesses achieve end-to-end visibility across multi-enterprise environments through real-time and reliable multi-party data sharing, underpinned by our unique distributed and serverless blockchain technology.In this role, you will collaborate closely with Sales, Solutions Architects, Solution Consulting, and Product teams to articulate, position, and elevate Vendia’s innovative platform and solution offerings. You will be responsible for creating customer-facing materials, enhancing our digital presence across various channels including our website and social media, engaging with industry analysts, enabling the sales team, and cultivating customer advocacy.This position is part of our dynamic marketing team, where you will act as both a contributor and a leader, directly influencing outcomes while guiding other teams towards shared objectives. Reporting directly to the Chief Marketing Officer (CMO), you will be instrumental in achieving key company-level objectives related to adoption, pipeline growth, and revenue generation.
About the Role Plaud is hiring a Technical Product Marketing Manager in San Francisco, CA. This role shapes how Plaud’s products reach and engage customers. The Technical Product Marketing Manager works with teams across the company to develop and carry out marketing strategies tailored to the needs of our audience. What You Will Do Partner with product, engineering, and sales teams to align messaging and go-to-market plans Create clear, persuasive product narratives that highlight technical value Support launches and ongoing campaigns for new and existing products Who We’re Looking For Experience in product marketing, preferably with technical products Strong communication skills and the ability to translate technical features into customer benefits Interest in technology and storytelling
Mirelo AI is pioneering innovative creative tools that bring sound, speech, and music to life by transforming video content.Utilizing advanced generative AI models, we enable creators to 'unmute' silent videos and generate bespoke, hyper-realistic audio for gaming, video platforms, and content creators. Our ground-breaking technology empowers storytellers globally to elevate their narratives.Having recently secured a $41 million Seed round co-led by Andreessen Horowitz and Index Ventures, with additional backing from Atlantic, we are swiftly scaling across Product, Engineering, Go-to-Market, and Growth teams.About the RoleAs a Principal Product Manager, your mission will be to navigate Mirelo toward product-market fit by determining what to build, why it matters, and how to learn quickly from actual creator interactions.You will be at the forefront of transforming our generative audio technology into a tangible product embraced by creators and partners. As our inaugural product hire, this role emphasizes building from the ground up, collaborating closely with research to convert foundational audio models into intuitive and valuable experiences for users.Key ResponsibilitiesDefine and implement the comprehensive product strategy while owning the full development roadmap as our first product management hire.Engage deeply in prototyping, testing, and conducting experiments on a daily basis.Collaborate closely with research teams to ensure our foundational audio models serve the actual needs of creators and users.Continuously assess feature adoption and quality, leveraging data-driven insights and user feedback to iterate and design experiments for new features.Facilitate collaboration among developers and product designers.Embrace ambiguity while establishing clear product requirements and success metrics, collaborating with engineers to develop scalable data analysis pipelines.Ideal Candidate ProfileA robust track record of over 5 years in product management, with a profound understanding of generative AI and audio.Demonstrated experience in building products from the ground up in a startup or fast-paced environment.A genuine passion for the creator ecosystem; experience with video generation or music technologies is a plus.
Join Pigment as a Product Marketing Manager to lead innovative marketing strategies that enhance our product's presence in the market. You will collaborate closely with product teams to create compelling narratives that resonate with our target audience and drive engagement. Your role will involve analyzing market trends, defining our product positioning, and executing impactful go-to-market campaigns.
Full-time|$196K/yr - $245K/yr|On-site|San Francisco, CA
Become a part of Udemy: Shape the future of learning.At Udemy, we are an innovative AI-driven platform dedicated to accelerating skills development for individuals and teams. Our approach is personalized, practical, and centered around creating meaningful real-world impact.Our mission is clear: to empower lives through learning. Your contributions will enable people globally to acquire valuable skills, whether they are embarking on new journeys or enhancing their existing capabilities to stay competitive.With over 80 million learners and 17,000 businesses already benefiting from Udemy, if you thrive in a dynamic environment, are passionate about learning, and aspire to create significant change, you'll find a home here.Discover more about us on our company page.Your ProfileYou are a leader in design—a craftsman whose work sets the gold standard for quality and innovation. You excel at addressing intricate challenges through sophisticated, modern, and visually captivating design. You possess extensive knowledge in interaction, visual design, and motion, paired with a robust capacity to prototype, test, and actualize concepts.Your belief in the transformative power of design for learning experiences empowers millions, and you lead by inspiring others through the excellence of your ideas, execution, and storytelling. You are well-versed in cutting-edge AI tools and prototyping techniques, viewing them as catalysts for creativity and innovation.At Udemy, you will redefine the essence of learning experiences—making them seamless, vibrant, and deeply engaging—while collaborating closely with product managers, engineers, and researchers to bring these visions to life.Your RoleAs a Principal Designer on the Learner UX team, you will serve as a senior individual contributor, dedicated to shaping the future of Udemy's learner experience across both mobile and web platforms. You will elevate design standards throughout the organization by delivering outstanding design work that motivates your peers, influences decision-makers, and delights our learners.In this capacity, you will:Create flagship learning experiences that deliver comprehensive solutions, balancing usability, delight, and visual excellence.Set a new benchmark in motion and interaction design, enhancing clarity, sophistication, and engagement through animations and transitions.Investigate and prototype AI-driven experiences that tailor learning paths, simplify workflows, and unlock new creative opportunities.Uphold high visual design standards for the team, ensuring that our UI is not just functional but also aesthetically pleasing and engaging.
Join neon as a Lead Product Marketing Manager and play a pivotal role in shaping our product strategies and go-to-market initiatives. You will lead a team of marketing professionals and collaborate with cross-functional teams to drive product adoption and customer engagement.
Watershed creates an enterprise sustainability platform trusted by organizations such as Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens. The platform enables companies to manage climate and ESG data, generate audit-ready metrics for voluntary and regulatory reporting (including CSRD), and support decarbonization efforts. The team emphasizes thoughtful product development, a mission-driven focus, and a collaborative, engaged culture. Watershed operates offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, and Mexico City, with remote employees throughout the US and Europe. Role overview The Product Marketing Manager will lead messaging, positioning, segmentation, launch strategies, and demand generation for core product areas within Watershed’s sustainability AI platform. This position also develops strategies to boost product adoption among existing customers. Success in this role depends on a mix of creativity and analytical thinking, as well as the ability to set clear objectives, collaborate across teams, and build models that drive demand and adoption. Experience using AI responsibly in product marketing is required, along with curiosity and a desire to deepen expertise in this area. This role is preferred in the San Francisco or New York City offices, but remote work within the US is possible, especially for candidates on the West Coast. What you will do Develop and carry out product marketing and launch strategies for major product areas, including market analysis, audience segmentation, positioning, messaging, and go-to-market planning. Design and implement customer adoption and expansion strategies in partnership with product and customer teams. Work with product, sales, and policy teams to create effective materials for sales and marketing campaigns. Collaborate with demand generation teams to set targets, build demand models, and analyze performance metrics to improve results.
Full-time|$170K/yr - $205K/yr|Hybrid|San Francisco, CA
Superhuman embraces a flexible hybrid work model for this position, providing team members with the perfect balance of focused individual work along with collaborative in-person interactions that nurture trust, creativity, and a robust team culture.About SuperhumanAs part of Superhuman, Grammarly is at the forefront of enhancing productivity through AI-driven solutions aimed at unlocking the extraordinary potential within every individual. Our suite of applications integrates seamlessly with over 1 million platforms and websites, encompassing tools like Grammarly for writing assistance, Coda for collaborative workspaces, Mail for inbox management, and Go, an intelligent AI assistant that anticipates needs and offers timely support. Established in 2009, Superhuman is proud to empower over 40 million users, 50,000 organizations, and 3,000 educational institutions globally, enabling them to eliminate mundane tasks and concentrate on what truly matters. Discover more at superhuman.com and learn about our values here.The OpportunitySuperhuman is pioneering the future of teamwork, and we are in search of a Senior Solutions Product Marketing Manager to communicate this vision to enterprise clients. In this key individual contributor role on our Enterprise PMM team, you will be responsible for solutions marketing across our expanding product portfolio. Your focus will be on packaging Go, Grammarly, Coda, and Mail into engaging, segment-specific solutions that address the genuine business challenges faced by our customers.Collaboration will be essential as you partner with sales, revenue marketing, sales enablement, and product management to devise a go-to-market strategy that propels Superhuman's enterprise growth. This is a role of significant ownership and visibility within a nimble, high-performing team, ideally suited for a passionate PMM eager to tackle the most exciting enterprise initiatives of their career.In this role, you will:Create segment-specific solution playbooks that encapsulate the value of Superhuman's product offerings, translating complex functionalities into clear, compelling value propositions tailored for enterprise buyers.Develop innovative solution messaging and positioning, alongside creating supporting materials such as solution briefs, pitch decks, battlecards, and sales strategies that resonate with buyers across various industries, departments, and market segments.Collaborate closely with sales leadership and Account Executives to gain insights into market performance, which will inform sharper positioning, enhanced enablement, and more effective conversion campaigns.Work in tandem with revenue marketing and demand generation teams to align messaging and initiatives, ensuring maximum impact and engagement.
About FormalFormal is an innovative data security platform that empowers teams to effortlessly understand and manage their data.We are developing a cutting-edge protocol-aware reverse-proxy for data stores and APIs, enabling organizations to gain real-time insights into their data handling. This technology provides visibility into the storage, consumption, and usage of sensitive data, facilitating the enforcement of least privilege through masking, filtering, or anonymization policies.Trusted by industry leaders such as Ramp, Gusto, and Notion, we address critical challenges in data security and compliance, data quality management, and infrastructure access.Formal is supported by top-tier investors, including Thrive Capital and Y Combinator, alongside angel investors from prominent companies such as Datadog, Clickhouse, Plaid, and Vanta.About the RoleAs our Product Marketing Manager, you will be instrumental in shaping and articulating Formal's unique value proposition to our target audience. Collaborating closely with our product, sales, and leadership teams, you will develop and implement marketing strategies that drive growth and position Formal as a leader in the data security sector.What You'll DoCraft and implement marketing strategies that align with Formal's business goals and resonate with our target marketsDesign and execute comprehensive marketing campaigns (including in-person events, digital engagements, social/PR initiatives, and customer marketing) to boost sales pipeline and attract new clientsEstablish and maintain compelling product positioning and messaging that sets Formal apart in the marketplaceCreate high-quality marketing materials, including whitepapers, case studies, blog content, and sales enablement resourcesCollaborate with the sales team to refine pitch decks, demo scripts, and other essential sales toolsPlan and execute successful product launches, ensuring cross-team alignment and readinessAnalyze marketing performance metrics, providing insights and recommendations to optimize ROI, strategies, and tactics.What You NeedA minimum of 5 years of experience in product marketing, ideally within the B2B SaaS or cybersecurity sectorsDemonstrated success in launching and marketing complex technology productsExceptional communication and interpersonal skills, with a knack for storytelling and persuasive messagingStrong analytical skills, with the ability to derive actionable insights from dataExperience collaborating effectively with cross-functional teamsA proactive and results-oriented mindset, with a passion for data security
Role overview SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth. What you will do Lead cross-functional teams spanning eng…
Amplitude is hiring a Principal Product Marketing Manager to focus on Agents. This leader will shape marketing strategy and help amplify the visibility of our solutions for a wide customer audience. Key responsibilities Design and implement marketing initiatives aimed at boosting product awareness and adoption in the market. Collaborate with product management, sales, and customer success teams to define and communicate the product's value proposition. Study market trends and conduct competitive research to guide positioning and messaging. Collect customer feedback and use it to refine marketing strategies and support agent success. Collaboration This role works closely with cross-functional partners across product, sales, and customer success. The goal is to ensure messaging stays relevant to customer needs and adapts to market changes. Location This position is based in San Francisco, CA.
Full-time|$250K/yr - $300K/yr|On-site|San Francisco, California, United States
Postman supports over 45 million developers and 500,000 organizations, including most of the Fortune 500. The company’s mission is to simplify the API lifecycle and help teams collaborate, so they can deliver better APIs, faster. Postman’s headquarters are in San Francisco, with additional offices in Boston, New York, Austin, Tokyo, London, and Bangalore. The company remains privately held and is backed by investors such as Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. More details are available at postman.com. For insight into Postman’s vision, see The "API-First World" graphic novel. Team focus The Product Marketing team crafts clear positioning for Postman’s platform and services. This group enables the revenue team to share stories that highlight the value of choosing Postman for API and service management. Team members are encouraged to take on challenges and deliver results for a widely recognized developer product. Role overview The Principal Product Marketing Manager, based in San Francisco, leads the marketing and go-to-market strategy for a flagship Postman service. The role involves creating content that helps platform engineers and developers understand key use cases and value propositions. Responsibilities also include designing marketing programs to drive awareness, engagement, adoption, and retention for the service. Location This position is located in San Francisco, California, United States.
Full-time|$200K/yr - $240K/yr|On-site|San Francisco, California
Intercom is a pioneering AI Customer Service company dedicated to empowering businesses to deliver exceptional customer experiences.Our cutting-edge AI agent, Fin, stands as the most advanced customer service AI agent available, enabling businesses to provide continuous, flawless customer support and ultimately enhance their customer interactions. Fin can seamlessly integrate with our Helpdesk to form a comprehensive solution known as the Intercom Customer Service Suite, which offers AI-enhanced assistance for complex queries requiring human agents.Established in 2011 and relied upon by nearly 30,000 businesses globally, Intercom is redefining the standards of customer service. Guided by our core values, we continuously push boundaries, operate with urgency, and consistently provide remarkable value to our clients.What’s the Opportunity?This is a senior individual contributor role for a dynamic professional eager to work at the nexus of product, AI, sales, and strategy. You will craft the narratives that shape market perceptions, the stories sales teams utilize, and the methods we employ to clarify our sophisticated product offerings to customers navigating the AI landscape. Collaborating closely with product, engineering, sales leadership, and marketing teams, you will engage directly with our products and technology. You will oversee significant initiatives such as product launches, narrative developments, pricing strategies, and sales enablement efforts. This is not a conventional role; it is designed for an innovator who thrives in a fast-paced environment, thinks critically from first principles, and is eager to redefine the role of Product Marketing Manager.What Will I Be Doing?Lead the positioning and messaging for key product areas, developing market-ready narratives from foundational principles.Collaborate daily with Product and Engineering teams to translate complex AI technology into simple, customer-friendly stories.Create impactful sales enablement materials that are genuinely utilized, including pitch decks, demos, battlecards, and talk tracks.Exhibit a strong customer obsession by analyzing customer interactions, identifying patterns, and converting raw customer feedback into actionable insights.Generate high-quality PMM assets independently, including web pages, scripts, briefs, internal narratives, and videos.Facilitate cross-functional alignment on messaging, ensuring consistency in our communication across all channels.Lead product launches and go-to-market strategies, collaborating with full-stack marketers, content creators, and design teams.Elevate the standards of PMM craftsmanship by demonstrating exceptional writing skills, clarity, taste, and technical understanding.
Full-time|$207.7K/yr - $256.6K/yr|Hybrid|Hybrid - San Francisco
Our Mission & Values:At Drata, our mission is to empower businesses to gain and maintain the trust of their users, clients, partners, and potential customers. We provide the proof that demonstrates great companies are worthy of the trust they strive to cultivate.Our core values guide us in everything we do. Built on Trust signifies that consistency is paramount. Act with Integrity means always choosing the right path. Customer-Obsessed reminds us to prioritize the needs of those we serve. Competitive Fire encourages us to surpass our limits. Diversity fosters unique viewpoints that drive innovative solutions. Automation First ensures we emphasize efficiency to save time and resources.Our Culture & Work Style At Drata, we are not merely developing software; we are cultivating a mindset. Our approach is characterized by:Be a Driver (Owner-Operator Mentality): Take ownership of your tasks. Strive for continuous improvement. Achieve results.Move at Drata Speed (Precision & Velocity): Make rapid decisions. Learn swiftly. Create immediate impacts.Stay Mission-Driven (Customer-Obsessed): Question norms. Provide genuine value. Maintain a hunger for progress.We complement our dynamic culture with a considerate hybrid model because we value both flexibility and collaboration. In the Bay Area, we gather in-office from Tuesday to Thursday for high-impact collaboration days where teams synchronize, strategize, and innovate. Mondays and Fridays are flexible, allowing for focused work, balance, and autonomy.If you thrive in an empowering environment, energized by working alongside intelligent, mission-driven individuals, you will find a home here.Why Join The Drata Team?The best way to experience the Driver’s Mindset is to see it in action. We are an award-winning, mission-driven team of over 600 individuals globally, united by a culture that prioritizes trust, speed, and perpetual growth.See the Speed: Watch our CEO, Adam Markowitz, shed light on our hyper-growth trajectory, achieving $0 to $100M ARR in just four years.Hear the Voice of the Team: Visit our "Life at Drata" page for employee testimonials highlighting our collaborative environment and available growth opportunities.
Elliptic specializes in blockchain analytics, supporting organizations as they manage compliance and technology challenges in the digital asset sector. The company’s work centers on making crypto more transparent and accessible to businesses navigating this landscape. Role overview The Principal Product Marketing Manager plays a central role in defining how Elliptic’s products are presented to the crypto market. This position focuses on crafting and executing marketing strategies that emphasize product strengths and foster growth. Clear communication and effective positioning are essential to increase customer understanding and engagement. What you will do Develop and implement product marketing strategies that respond to changes in the crypto industry Collaborate with teams throughout Elliptic to maintain consistent messaging and product positioning Translate technical product features into clear, customer-focused value propositions Contribute to efforts that encourage product adoption and deepen customer engagement Location This position is based in San Francisco.
About CodeRabbitCodeRabbit is a cutting-edge research and development firm dedicated to enhancing human-machine collaboration through innovative technologies. Our mission is to revolutionize software development by creating the next generation of AI-driven code reviewers, facilitating a powerful partnership between human creativity and advanced algorithms to achieve unprecedented efficiency and quality in software production.About The RoleWe seek an enthusiastic and strategic Principal Product Marketing Manager to join our dynamic team. In this role, you will collaborate closely with Product, Engineering, Business Development, and various Marketing units, including Demand Generation and content, to effectively launch CodeRabbit’s products into the market. The successful candidate will excel in fast-paced, ambiguous settings and demonstrate a strong ability to work independently. A robust technical background, particularly in the software development lifecycle and developer tools, is essential. You will have the skill to translate intricate concepts into digestible narratives, with a strong inclination for swift execution.Key ResponsibilitiesDefine the Category: Develop positioning and messaging that clearly articulates our unique niche in AI-assisted software development life cycles.Launch with Velocity: Spearhead the go-to-market (GTM) strategy for significant product features, such as enterprise security enhancements or new pricing models.Enable the Field: Produce sales training resources, pitch presentations, competitive battlecards, and case studies to empower our sales teams to excel against various competitors.Deep Persona Research: Gain insights into the concerns and motivations of key personas, such as skeptical Senior Developers and budget-conscious VPs of Engineering, and customize our value propositions accordingly.Content Strategy: Collaborate with Demand Generation, Developer Relations, and content teams to create impactful materials, including technical whitepapers, demos, blog entries, and event presentations.
About CodeRabbitCodeRabbit is at the forefront of innovation in research and development, dedicated to creating remarkable human-machine collaboration systems. Our mission is to revolutionize the software development landscape by developing Gen AI-driven code reviewers that establish a collaborative relationship between human expertise and advanced algorithms, thereby enhancing productivity and quality in software development.About the RoleWe are seeking a dynamic Principal Product Marketing Manager with extensive experience in the developer tools space. In this pivotal role, you will take charge of the entire product marketing lifecycle, from go-to-market (GTM) strategies to crafting compelling customer narratives, positioning, messaging, and gathering competitive insights, all while influencing the product roadmap.This high-impact position intersects Product, Engineering, Growth, and Sales teams, making you a key player in strengthening our marketing foundation and boosting adoption among technical audiences.ResponsibilitiesPositioning & Messaging: Create engaging messaging and positioning strategies specifically designed for developers, engineering leaders, and DevOps professionals.Product Launches: Spearhead GTM strategies for new products and features, ensuring seamless collaboration across product, growth, and sales teams.Customer Insights: Gain deep insights into developer workflows and challenges by conducting customer interviews and research, informing both messaging and product roadmap.Content Creation: Develop and manage technical content such as product pages, blog posts, videos, case studies, and comparison pages to effectively communicate product value.Enablement: Generate product marketing materials to empower growth, sales, and customer success teams.Competitive Intelligence: Monitor trends and competitors in the developer tools industry to translate insights into actionable positioning and differentiation strategies.Metrics-Driven: Establish objectives for feature adoption and product marketing campaigns, providing regular reports on performance and efficacy.Qualifications3–6+ years of product marketing experience within developer tools, infrastructure, or B2B SaaS companies targeting technical audiences.Proven ability to engage credibly with engineers and development teams; hands-on experience is a significant plus.
Navigating the procurement landscape in today’s enterprise environments can be a daunting task, even for the most forward-thinking organizations. With global enterprise spending exceeding $120 trillion annually—over 30 times the consumer e-commerce market—businesses are increasingly dependent on vendors to streamline their operations.Founded in 2020, Zip was established to tackle this complex challenge through a unique procurement platform designed for a seamless, consumer-like experience. In just four years, Zip has redefined procurement, emerging as a leader in a market valued at over $50 billion. Today, industry giants such as OpenAI, Snowflake, Anthropic, Coinbase, and Prudential trust Zip to manage substantial financial expenditures.Our exceptional team comprises talent from leading organizations like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a valuation of $2.2 billion and $370 million in funding from top investors like Y Combinator, Tiger Global, BOND, DST Global, and CRV, we are dedicated to advancing innovative technology, expanding into new global markets, and delivering unparalleled value to our clients. We invite you to become part of our journey!Please note that this position requires in-office attendance in our downtown San Francisco office on a hybrid schedule (3 days a week).Your RoleWe are seeking a skilled Senior or Principal Product Manager (commensurate with experience) to spearhead the expansion of one of Zip's key product verticals. In this pivotal role, you will lead teams at the forefront of innovation as we venture into new markets and applications. You will ensure that we maintain a top-tier consumer-grade collaboration experience while accommodating intricate cross-functional workflows.You WillSpearhead the strategy and execution for Zip's growth into new markets, product categories, and verticals.Identify, validate, and launch impactful use cases that drive growth opportunities.Conduct rapid experimentation, customer research, and market analysis to test and refine hypotheses.Balance speed and scalability to evolve initiatives into robust, enterprise-ready product offerings.Align go-to-market, enablement, and sales strategies with our product roadmap to ensure the success of new offerings.Cultivate strong relationships with customers to align products with their needs effectively.QualificationsA minimum of 4-8 years of experience in product management, preferably in a tech-driven environment.Proven track record of driving product strategy and execution in fast-paced settings.Strong analytical skills with the ability to leverage data for decision-making.Excellent communication and collaboration skills, with a focus on stakeholder engagement.Experience working with cross-functional teams and managing complex project timelines.A passion for delivering exceptional user experiences and a keen understanding of market dynamics.
Full-time|On-site|Denver, CO; San Francisco, CA; New York, NY
Join Gusto as a Principal Product Operations Manager in Benefits, where you'll play a pivotal role in shaping our benefits offerings and enhancing customer experience. You will lead a dynamic team, leveraging your expertise to streamline processes, optimize product performance, and drive strategic initiatives. We are looking for an innovative thinker who thrives in a fast-paced environment and is passionate about improving the lives of our customers.
Full-time|$180K/yr - $263K/yr|Remote|Denver, CO;San Francisco, CA;New York, NY;Los Angeles, CA;Seattle, WA;Toronto, Ontario, CAN - Remote
About GustoAt Gusto, our mission is to empower the small business economy. We take care of essential services—such as payroll, health insurance, 401(k)s, and HR—allowing business owners to concentrate on their passion and customers. With teams in Denver, San Francisco, and New York, we proudly support over 400,000 small businesses nationwide while fostering a workplace that mirrors and honors the diversity of our clients. Discover more about our Total Rewards philosophy.By the Numbers:Recognized as #1 best software for small businesses by G2 in 20242,700+ employees across the United States, Canada, Mexico, and Turkiye and steadily growingAnnual revenue exceeding $500MThe small and medium business (SMB) market is vast and expanding, presenting tremendous opportunities for Gusto to make a significant impact.In the US, there are 6.2M employers, with 98% employing fewer than 100 individuals.Every year, 550,000 new businesses emerge in the US.What Product Management is like at Gusto:We seek entrepreneurial, high-autonomy Product Managers to create impactful solutions for small businesses and their employees. Our philosophy empowers Product Managers to take full ownership of their roadmaps, guiding products from strategic vision to detailed execution.Our Product team operates with a lean structure, ensuring significant influence and ownership.We are dedicated to serving small and medium businesses, driven by a mission-oriented culture that values supporting business owners.About the Team:The Tax Platform is a vital component of Gusto's ecosystem. The Tax Platform team oversees the fundamental systems responsible for calculating, tracking, paying, reconciling, and filing tax liabilities for over 400,000 small businesses. These systems are crucial in ensuring compliance, managing financial transactions, and building customer trust. The Tax Platform offers shared capabilities utilized across Tax, Compliance, and R&D teams.
Full-time|Remote|Remote | San Francisco/Bay Area | Seattle Area
As the Principal Product Marketing Manager at Vendia, you will play a pivotal role in shaping the narrative that propels our growth. Our cutting-edge platform is redefining how businesses achieve end-to-end visibility across multi-enterprise environments through real-time and reliable multi-party data sharing, underpinned by our unique distributed and serverless blockchain technology.In this role, you will collaborate closely with Sales, Solutions Architects, Solution Consulting, and Product teams to articulate, position, and elevate Vendia’s innovative platform and solution offerings. You will be responsible for creating customer-facing materials, enhancing our digital presence across various channels including our website and social media, engaging with industry analysts, enabling the sales team, and cultivating customer advocacy.This position is part of our dynamic marketing team, where you will act as both a contributor and a leader, directly influencing outcomes while guiding other teams towards shared objectives. Reporting directly to the Chief Marketing Officer (CMO), you will be instrumental in achieving key company-level objectives related to adoption, pipeline growth, and revenue generation.
About the Role Plaud is hiring a Technical Product Marketing Manager in San Francisco, CA. This role shapes how Plaud’s products reach and engage customers. The Technical Product Marketing Manager works with teams across the company to develop and carry out marketing strategies tailored to the needs of our audience. What You Will Do Partner with product, engineering, and sales teams to align messaging and go-to-market plans Create clear, persuasive product narratives that highlight technical value Support launches and ongoing campaigns for new and existing products Who We’re Looking For Experience in product marketing, preferably with technical products Strong communication skills and the ability to translate technical features into customer benefits Interest in technology and storytelling
Mirelo AI is pioneering innovative creative tools that bring sound, speech, and music to life by transforming video content.Utilizing advanced generative AI models, we enable creators to 'unmute' silent videos and generate bespoke, hyper-realistic audio for gaming, video platforms, and content creators. Our ground-breaking technology empowers storytellers globally to elevate their narratives.Having recently secured a $41 million Seed round co-led by Andreessen Horowitz and Index Ventures, with additional backing from Atlantic, we are swiftly scaling across Product, Engineering, Go-to-Market, and Growth teams.About the RoleAs a Principal Product Manager, your mission will be to navigate Mirelo toward product-market fit by determining what to build, why it matters, and how to learn quickly from actual creator interactions.You will be at the forefront of transforming our generative audio technology into a tangible product embraced by creators and partners. As our inaugural product hire, this role emphasizes building from the ground up, collaborating closely with research to convert foundational audio models into intuitive and valuable experiences for users.Key ResponsibilitiesDefine and implement the comprehensive product strategy while owning the full development roadmap as our first product management hire.Engage deeply in prototyping, testing, and conducting experiments on a daily basis.Collaborate closely with research teams to ensure our foundational audio models serve the actual needs of creators and users.Continuously assess feature adoption and quality, leveraging data-driven insights and user feedback to iterate and design experiments for new features.Facilitate collaboration among developers and product designers.Embrace ambiguity while establishing clear product requirements and success metrics, collaborating with engineers to develop scalable data analysis pipelines.Ideal Candidate ProfileA robust track record of over 5 years in product management, with a profound understanding of generative AI and audio.Demonstrated experience in building products from the ground up in a startup or fast-paced environment.A genuine passion for the creator ecosystem; experience with video generation or music technologies is a plus.
Join Pigment as a Product Marketing Manager to lead innovative marketing strategies that enhance our product's presence in the market. You will collaborate closely with product teams to create compelling narratives that resonate with our target audience and drive engagement. Your role will involve analyzing market trends, defining our product positioning, and executing impactful go-to-market campaigns.
Full-time|$196K/yr - $245K/yr|On-site|San Francisco, CA
Become a part of Udemy: Shape the future of learning.At Udemy, we are an innovative AI-driven platform dedicated to accelerating skills development for individuals and teams. Our approach is personalized, practical, and centered around creating meaningful real-world impact.Our mission is clear: to empower lives through learning. Your contributions will enable people globally to acquire valuable skills, whether they are embarking on new journeys or enhancing their existing capabilities to stay competitive.With over 80 million learners and 17,000 businesses already benefiting from Udemy, if you thrive in a dynamic environment, are passionate about learning, and aspire to create significant change, you'll find a home here.Discover more about us on our company page.Your ProfileYou are a leader in design—a craftsman whose work sets the gold standard for quality and innovation. You excel at addressing intricate challenges through sophisticated, modern, and visually captivating design. You possess extensive knowledge in interaction, visual design, and motion, paired with a robust capacity to prototype, test, and actualize concepts.Your belief in the transformative power of design for learning experiences empowers millions, and you lead by inspiring others through the excellence of your ideas, execution, and storytelling. You are well-versed in cutting-edge AI tools and prototyping techniques, viewing them as catalysts for creativity and innovation.At Udemy, you will redefine the essence of learning experiences—making them seamless, vibrant, and deeply engaging—while collaborating closely with product managers, engineers, and researchers to bring these visions to life.Your RoleAs a Principal Designer on the Learner UX team, you will serve as a senior individual contributor, dedicated to shaping the future of Udemy's learner experience across both mobile and web platforms. You will elevate design standards throughout the organization by delivering outstanding design work that motivates your peers, influences decision-makers, and delights our learners.In this capacity, you will:Create flagship learning experiences that deliver comprehensive solutions, balancing usability, delight, and visual excellence.Set a new benchmark in motion and interaction design, enhancing clarity, sophistication, and engagement through animations and transitions.Investigate and prototype AI-driven experiences that tailor learning paths, simplify workflows, and unlock new creative opportunities.Uphold high visual design standards for the team, ensuring that our UI is not just functional but also aesthetically pleasing and engaging.
Join neon as a Lead Product Marketing Manager and play a pivotal role in shaping our product strategies and go-to-market initiatives. You will lead a team of marketing professionals and collaborate with cross-functional teams to drive product adoption and customer engagement.
Watershed creates an enterprise sustainability platform trusted by organizations such as Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens. The platform enables companies to manage climate and ESG data, generate audit-ready metrics for voluntary and regulatory reporting (including CSRD), and support decarbonization efforts. The team emphasizes thoughtful product development, a mission-driven focus, and a collaborative, engaged culture. Watershed operates offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, and Mexico City, with remote employees throughout the US and Europe. Role overview The Product Marketing Manager will lead messaging, positioning, segmentation, launch strategies, and demand generation for core product areas within Watershed’s sustainability AI platform. This position also develops strategies to boost product adoption among existing customers. Success in this role depends on a mix of creativity and analytical thinking, as well as the ability to set clear objectives, collaborate across teams, and build models that drive demand and adoption. Experience using AI responsibly in product marketing is required, along with curiosity and a desire to deepen expertise in this area. This role is preferred in the San Francisco or New York City offices, but remote work within the US is possible, especially for candidates on the West Coast. What you will do Develop and carry out product marketing and launch strategies for major product areas, including market analysis, audience segmentation, positioning, messaging, and go-to-market planning. Design and implement customer adoption and expansion strategies in partnership with product and customer teams. Work with product, sales, and policy teams to create effective materials for sales and marketing campaigns. Collaborate with demand generation teams to set targets, build demand models, and analyze performance metrics to improve results.
Full-time|$170K/yr - $205K/yr|Hybrid|San Francisco, CA
Superhuman embraces a flexible hybrid work model for this position, providing team members with the perfect balance of focused individual work along with collaborative in-person interactions that nurture trust, creativity, and a robust team culture.About SuperhumanAs part of Superhuman, Grammarly is at the forefront of enhancing productivity through AI-driven solutions aimed at unlocking the extraordinary potential within every individual. Our suite of applications integrates seamlessly with over 1 million platforms and websites, encompassing tools like Grammarly for writing assistance, Coda for collaborative workspaces, Mail for inbox management, and Go, an intelligent AI assistant that anticipates needs and offers timely support. Established in 2009, Superhuman is proud to empower over 40 million users, 50,000 organizations, and 3,000 educational institutions globally, enabling them to eliminate mundane tasks and concentrate on what truly matters. Discover more at superhuman.com and learn about our values here.The OpportunitySuperhuman is pioneering the future of teamwork, and we are in search of a Senior Solutions Product Marketing Manager to communicate this vision to enterprise clients. In this key individual contributor role on our Enterprise PMM team, you will be responsible for solutions marketing across our expanding product portfolio. Your focus will be on packaging Go, Grammarly, Coda, and Mail into engaging, segment-specific solutions that address the genuine business challenges faced by our customers.Collaboration will be essential as you partner with sales, revenue marketing, sales enablement, and product management to devise a go-to-market strategy that propels Superhuman's enterprise growth. This is a role of significant ownership and visibility within a nimble, high-performing team, ideally suited for a passionate PMM eager to tackle the most exciting enterprise initiatives of their career.In this role, you will:Create segment-specific solution playbooks that encapsulate the value of Superhuman's product offerings, translating complex functionalities into clear, compelling value propositions tailored for enterprise buyers.Develop innovative solution messaging and positioning, alongside creating supporting materials such as solution briefs, pitch decks, battlecards, and sales strategies that resonate with buyers across various industries, departments, and market segments.Collaborate closely with sales leadership and Account Executives to gain insights into market performance, which will inform sharper positioning, enhanced enablement, and more effective conversion campaigns.Work in tandem with revenue marketing and demand generation teams to align messaging and initiatives, ensuring maximum impact and engagement.
About FormalFormal is an innovative data security platform that empowers teams to effortlessly understand and manage their data.We are developing a cutting-edge protocol-aware reverse-proxy for data stores and APIs, enabling organizations to gain real-time insights into their data handling. This technology provides visibility into the storage, consumption, and usage of sensitive data, facilitating the enforcement of least privilege through masking, filtering, or anonymization policies.Trusted by industry leaders such as Ramp, Gusto, and Notion, we address critical challenges in data security and compliance, data quality management, and infrastructure access.Formal is supported by top-tier investors, including Thrive Capital and Y Combinator, alongside angel investors from prominent companies such as Datadog, Clickhouse, Plaid, and Vanta.About the RoleAs our Product Marketing Manager, you will be instrumental in shaping and articulating Formal's unique value proposition to our target audience. Collaborating closely with our product, sales, and leadership teams, you will develop and implement marketing strategies that drive growth and position Formal as a leader in the data security sector.What You'll DoCraft and implement marketing strategies that align with Formal's business goals and resonate with our target marketsDesign and execute comprehensive marketing campaigns (including in-person events, digital engagements, social/PR initiatives, and customer marketing) to boost sales pipeline and attract new clientsEstablish and maintain compelling product positioning and messaging that sets Formal apart in the marketplaceCreate high-quality marketing materials, including whitepapers, case studies, blog content, and sales enablement resourcesCollaborate with the sales team to refine pitch decks, demo scripts, and other essential sales toolsPlan and execute successful product launches, ensuring cross-team alignment and readinessAnalyze marketing performance metrics, providing insights and recommendations to optimize ROI, strategies, and tactics.What You NeedA minimum of 5 years of experience in product marketing, ideally within the B2B SaaS or cybersecurity sectorsDemonstrated success in launching and marketing complex technology productsExceptional communication and interpersonal skills, with a knack for storytelling and persuasive messagingStrong analytical skills, with the ability to derive actionable insights from dataExperience collaborating effectively with cross-functional teamsA proactive and results-oriented mindset, with a passion for data security
