About the job
About Anatomage:
Established in 2004, Anatomage, Inc. stands at the forefront of healthcare technology, delivering cutting-edge 3D medical imaging solutions. Our innovative software and hardware empower professionals in the dental and medical fields, facilitating superior diagnosis, treatment planning, custom surgical devices, and comprehensive anatomy education.
Position Overview:
We are on the lookout for a passionate and seasoned Brand and Content Marketing Manager to become an integral part of our Marketing team. This role involves leading a creative team to design, implement, and refine comprehensive content strategies that encompass marketing campaigns, product launches, branding efforts, and other initiatives aimed at elevating our brand presence and achieving organizational objectives.
*Note: This role requires on-site presence at our headquarters in Santa Clara, CA.*
Key Responsibilities:
- Develop and execute robust content strategies that include quarterly plans and targeted advertising campaigns to boost product awareness, generate demand, and enhance lead generation.
- Craft, maintain, and evolve the core messaging for our brand, products, and value propositions to ensure alignment with various audience segments and overall marketing strategy.
- Lead product marketing initiatives by creating compelling messaging and developing impactful promotional materials, including press releases, videos, social media content, and email campaigns.
- Serve as the primary resource for a diverse array of content creation, including advertisements, corporate materials, brochures, white papers, blog posts, infographics, and product launch materials.
- Write captivating video scripts and collaborate with production teams to deliver high-quality video content that supports marketing strategies and product promotions.
- Manage Anatomage’s webinar programs by selecting speakers, reviewing content, and hosting sessions.
- Update and maintain website content while supporting the development of new website features as required.
- Assist in creating media lists, conducting outreach for product launches, and nurturing relationships with local news outlets.
- Analyze the visual performance of content marketing initiatives using metrics and KPIs, providing insights and recommendations for continuous improvement.
- Collaborate closely with departments such as lead generation, events, sales, product development, and customer support to ensure cohesive messaging and integrated marketing efforts.
- Lead, mentor, and cultivate a high-performing content team, promoting a collaborative and innovative work environment.
