Field Marketing Manager for EMEA Region

SimilarwebLondon, England, United Kingdom

On-site Full-time

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Experience Level

Experience

Qualifications

Ideal Candidate Profile:Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). Minimum of 3 years in field marketing, events, or demand generation within a B2B or SaaS context. Demonstrated success in executing regional events and local marketing campaigns from conception to completion. Excellent communication, project management, and vendor management abilities. Highly organized and adaptable, comfortable managing budgets and competing priorities. Proficient in CRM and marketing automation tools, with strong analytical skills for data and ROI assessments.

About the job

About Similarweb:
Similarweb stands at the forefront of digital intelligence, enabling businesses to comprehend the entire online ecosystem from search patterns to traffic flows and transaction trends. We deliver the most reliable and actionable data to inform strategic decisions across the digital space. Our clientele includes industry leaders in Retail, CPG, Financial Services, and Technology, such as Nestlé, Danone, and L'Oréal.

The Role:

We are seeking a passionate and innovative Field Marketing Manager with a robust background in marketing and event management. This individual will be creative, organized, and detail-oriented, thriving in a collaborative environment with Sales. You will possess a proactive approach and the capability to devise compelling marketing strategies that significantly impact our sales pipeline.

You will report to the Global Field Marketing Director and contribute to a dynamic Revenue Marketing team dedicated to enhancing our brand visibility and driving growth.

Key Responsibilities:

Develop and implement regional marketing initiatives that boost brand recognition, lead generation, and pipeline development.
Oversee all aspects of regional events, including planning, logistics, vendor coordination, onsite execution, lead capture, and ROI assessment.
Support Go-To-Market teams by collecting and presenting campaign and event performance metrics.
Maximize ROI by optimizing regional marketing expenditure across various programs and activities.
Ensure timely and budget-compliant launch of all field campaigns, aligning with the global marketing strategy.
Manage daily operations, including budgets, vendor relations, and purchase orders for seamless execution.
Lead marketing initiatives aimed at customers, including case studies, testimonials, and video content.

About Similarweb

Similarweb is a leading digital intelligence platform that empowers businesses to navigate the online landscape efficiently. By offering trusted and insightful data, we help organizations make informed strategic decisions. Our extensive client base includes major global brands across various industries, reinforcing our position as a vital player in digital analytics.

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