Founding Go-to-Market Specialist

talentplutoSan Francisco, California, United StatesNew

On-site Full-time $120K/yr - $220K/yr

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Experience Level

Experience

Qualifications

2-3 years of experience in demand generation, outbound marketing, pipeline generation, or GTM engineering. Strong ability to identify leads and experiment with innovative outbound approaches in ambiguous environments. Comfortable adapting to a dynamic role requiring flexibility and multiple skill sets.

About the job

Founding Go-to-Market Specialist

Location: San Francisco, CA
Work Model: In-person, 5 days/week
Compensation: $120,000–$220,000 base salary plus performance-based commission and equity options.

About Our Partner

Our partner is innovating in the field of conversational AI by developing an end-to-end testing platform for voice and chat applications. Their solution enables businesses to simulate, test, and monitor AI agents in real-time, facilitating the deployment of reliable, customer-facing AI systems at scale.

As an early-stage, rapidly growing company, they have achieved impressive milestones, including a seven-figure run rate within the first year and a $4M Seed funding round led by Floodgate, alongside support from Y Combinator. Their clientele includes industry giants like Google and DoorDash, as well as a prominent Fortune 500 financial services firm and numerous high-growth startups. The team is small yet highly skilled and is aggressively expanding.

About the Role

We are looking for a dedicated Founding Go-to-Market Specialist who will play a crucial role in establishing the company’s go-to-market framework from the ground up.

This position merges functions of Sales Development Representatives (SDR), demand generation, GTM engineering, and light full-cycle sales. Initially, the focus will be on generating a robust pipeline through outbound experiments, creatively reaching target buyers, exploring new channels, and leveraging modern GTM tools for optimal results. While the successful candidate should possess the ability to conduct sales calls and advance deals, this is not a traditional Account Executive role, as enterprise deals will largely remain founder-led for the time being.

This opportunity is ideal for individuals eager to work closely with the founders, thrive in a fast-paced environment, wear multiple hats, and contribute to shaping the GTM strategy at a promising startup.

What You Will Do

Design and implement outbound pipeline generation experiments across diverse channels such as email, LinkedIn, phone, and more.
Utilize cutting-edge GTM and AI tools to identify prospects, personalize outreach, and enhance campaign performance.
Monitor outcomes, assess performance metrics, and swiftly iterate on messaging, segmentation, and channel strategies.
Assist in developing scalable outbound and demand generation systems from inception.
Support early-stage sales initiatives by participating in calls, qualifying opportunities, and facilitating deal progression.
Represent the company at conferences and events to bolster pipeline development and organizational growth.
Collaborate directly with the CEO on GTM strategy, execution, and prioritization.
Contribute significantly to shaping the future GTM team as the organization expands.

What We Are Looking For

2-3 years of experience in demand generation, outbound marketing, pipeline generation, or GTM engineering.
Proven ability to identify leads, experiment with innovative outbound methods, and build pipelines in unstructured environments.
Comfort in a role that requires flexibility and adaptability.

About talentpluto

talentpluto is at the forefront of building a comprehensive testing platform designed for conversational AI, enabling businesses to deploy reliable AI systems in customer interactions. With a robust growth trajectory, the company is backed by notable investors and collaborates with industry-leading clients.

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Founding Go-to-Market Specialist

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Full-time|$120K/yr - $220K/yr|On-site|San Francisco, California, United States

Founding Go-to-Market SpecialistLocation: San Francisco, CAWork Model: In-person, 5 days/weekCompensation: $120,000–$220,000 base salary plus performance-based commission and equity options.About Our PartnerOur partner is innovating in the field of conversational AI by developing an end-to-end testing platform for voice and chat applications. Their solution enables businesses to simulate, test, and monitor AI agents in real-time, facilitating the deployment of reliable, customer-facing AI systems at scale.As an early-stage, rapidly growing company, they have achieved impressive milestones, including a seven-figure run rate within the first year and a $4M Seed funding round led by Floodgate, alongside support from Y Combinator. Their clientele includes industry giants like Google and DoorDash, as well as a prominent Fortune 500 financial services firm and numerous high-growth startups. The team is small yet highly skilled and is aggressively expanding.About the RoleWe are looking for a dedicated Founding Go-to-Market Specialist who will play a crucial role in establishing the company’s go-to-market framework from the ground up.This position merges functions of Sales Development Representatives (SDR), demand generation, GTM engineering, and light full-cycle sales. Initially, the focus will be on generating a robust pipeline through outbound experiments, creatively reaching target buyers, exploring new channels, and leveraging modern GTM tools for optimal results. While the successful candidate should possess the ability to conduct sales calls and advance deals, this is not a traditional Account Executive role, as enterprise deals will largely remain founder-led for the time being.This opportunity is ideal for individuals eager to work closely with the founders, thrive in a fast-paced environment, wear multiple hats, and contribute to shaping the GTM strategy at a promising startup.What You Will DoDesign and implement outbound pipeline generation experiments across diverse channels such as email, LinkedIn, phone, and more.Utilize cutting-edge GTM and AI tools to identify prospects, personalize outreach, and enhance campaign performance.Monitor outcomes, assess performance metrics, and swiftly iterate on messaging, segmentation, and channel strategies.Assist in developing scalable outbound and demand generation systems from inception.Support early-stage sales initiatives by participating in calls, qualifying opportunities, and facilitating deal progression.Represent the company at conferences and events to bolster pipeline development and organizational growth.Collaborate directly with the CEO on GTM strategy, execution, and prioritization.Contribute significantly to shaping the future GTM team as the organization expands.What We Are Looking For2-3 years of experience in demand generation, outbound marketing, pipeline generation, or GTM engineering.Proven ability to identify leads, experiment with innovative outbound methods, and build pipelines in unstructured environments.Comfort in a role that requires flexibility and adaptability.

May 3, 2026

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Enterprise Go-To-Market Strategist

Higgsfield AI

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About HiggsfieldHiggsfield AI is a pioneering company in the realm of video artificial intelligence, transforming synthetic media across social platforms. With impressive momentum, we have achieved a run-rate of over $200 million in sales within just nine months of our launch, bolstered by a recent $130 million Series A funding round.Who We Are SeekingWe are on the lookout for a strategically minded Go-To-Market (GTM) professional who embodies the following qualities:Customer-focused and adept at leading revenue discussions.Possesses a seller's mindset, yet adheres to strategic GTM practices.Skilled in translating advanced AI functionalities into tangible business outcomes.Thrives in dynamic, uncertain startup settings.Quickly establishes trust with founders, executives, and operational teams.Your ResponsibilitiesLead Commercial Initiatives: Identify, engage, and advance B2B customer relationships from initial contact to closure.Conduct Customer Discovery: Collaborate directly with prospects to uncover impactful use cases and integrate Higgsfield's solutions into their operations.Shape Deals: Assist in structuring pilots, proofs of concept, and initial commercial agreements that pave the way for sustained revenue growth.Engage with Live Products: Demonstrate, prototype, and iterate with customers in real time using our innovative products.Foster Account Growth: Support expansion and upselling efforts by identifying new use cases and revenue opportunities within existing accounts.Craft Value Narratives: Develop clear and persuasive narratives that highlight ROI, differentiation, and the strategic advantages of partnering with Higgsfield.Feedback Loop: Gather insights from customer interactions to inform Product, Engineering, and Leadership, shaping our roadmap and market positioning.Essential Qualifications*We encourage applications from individuals who may not meet every requirement but excel in specific areas and are eager to develop further.*Proven Revenue Track Record: Demonstrated success in achieving and surpassing multi-million dollar revenue goals and scaling sales from early-stage to maturity.Experience in B2B SaaS: Proven background in B2B SaaS sales and/or account management.

Feb 17, 2026

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Full-time|On-site|San Francisco, California, United States

Join Rockstar as we revolutionize the AI infrastructure landscape! We are building the foundational AI backbone for the next wave of intelligent products, enabling fast-growing AI startups to design, fine-tune, evaluate, deploy, and maintain specialized models across text, vision, and embeddings. Think of us as the 'AWS for AI models'—a comprehensive backend for fine-tuning, reinforcement learning, inference, and model maintenance. Our clientele consists of Series A–C AI companies developing enterprise-grade products, with a straightforward promise: enhancing your AI systems.We are seeking a Founding Go-To-Market Lead to spearhead our initial GTM strategy from the ground up, encompassing content creation, event management, partnership development, customer engagement, and product strategy. This position offers a unique opportunity to immerse yourself in a technically advanced product while influencing the commercial roadmap from inception.Why This Role is CrucialThe current AI infrastructure is disjointed and primarily designed for researchers rather than product teams. Our mission is to change that. As our first GTM hire, you'll have the chance to delineate the market sectors we engage in, formulate compelling narratives that can shift market perceptions, and construct a robust top-of-funnel engine for the company. Collaborating directly with the founders, you will help shape product direction, pricing strategies, ideal customer profile evolution, and partnerships within the ecosystem (such as with GPUs, model vendors, and frameworks).This is a builder role ideal for an individual passionate about being at the crossroads of engineering, product development, community engagement, and commercialization.Key ResponsibilitiesExecution (0→1 GTM Buildout)• Drive top-of-funnel growth by identifying, qualifying, and nurturing early customer segments, including Series A–C AI startups, infrastructure-heavy teams, and enterprise ML teams.• Produce compelling technical content: create in-depth case studies, benchmarks, architecture articles, and thought leadership pieces that resonate with technical founders and ML engineers.• Enhance event and community presence: participate in, and speak at, AI meetups, infrastructure conferences, and ecosystem events; represent the company with charisma and technical credibility.• Manage GPU and ecosystem partnerships: work closely with GPU providers, cloud partners, and model ecosystem vendors to foster co-marketing and co-selling initiatives.• Connect product and customer needs: gain an in-depth understanding of the company's capabilities and assist prospects in aligning their infrastructure with their model strategies (fine-tuning to reinforcement learning to pre-training).Strategy (Shaping the Company)• Establish pricing and packaging strategies for model-centric customers through fine-tuning, reinforcement learning workflows, inference, maintenance, evaluation, and platform usage.• Expand the ideal customer profile over time by identifying adjacent customer segments and guiding the upmarket movement.• Influence the product roadmap by helping prioritize both horizontal (modalities, pipelines) and vertical (evaluations, agents, monitoring) expansions.• Craft a compelling category narrative: assist in defining the market position and storytelling that resonates with customers and partners.

Dec 8, 2025

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Founding Recruiter – Go-To-Market Recruiting

interfaceai

Full-time|$180K/yr - $200K/yr|On-site|San Francisco / Palo Alto (In-Office)

The banking landscape is undergoing a transformation, with customers demanding every interaction to be simple, personalized, and instantaneous.At interfaceai, we are creating a universal banking assistant that enables millions of U.S. consumers to seamlessly transact across various financial institutions and, in the future, automatically achieve their financial objectives. Leveraging our proprietary BankGPT platform, this assistant is set to replace outdated legacy systems within financial organizations and dominate the entire customer experience stack, unlocking a massive $200 billion market opportunity and potentially superseding multiple publicly traded companies.Our ultimate goal is to enhance financial well-being for millions of consumers.With a significant portion of Americans living paycheck to paycheck, half having less than $500 in savings, and only 17% being financially literate, we are dedicated to putting financial well-being on autopilot to help tackle these challenges.The RoleWe are seeking a Founding GTM Recruiter to collaborate directly with our founders and senior leadership team to expand our Go-To-Market team.This is not merely a transactional recruiting position. You will play a pivotal role as a founding member of our talent function, overseeing the entire GTM hiring process during a critical growth phase.You will set high standards, develop processes, and actively drive results.What You’ll DoManage the complete cycle of recruiting for GTM roles.Work closely with founders and executive leadership to convert growth objectives into actionable hiring strategies.Create high-quality candidate pipelines through proactive sourcing, referrals, and targeted outreach.Conduct streamlined, high-standard interview processes, ensuring strong candidate experience and calibration.Maintain selectivity—prioritizing quality over quantity.Work independently with minimal supervision and take on significant accountability.What We’re Looking For4–8 years of recruiting experience in a high-growth environment.Proven track record in full-cycle recruiting and strong stakeholder management skills.Experience in Go-To-Market roles preferred.Exceptional communication and interpersonal skills.

Apr 12, 2026

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Founding Growth Strategist at Flagright | San Francisco

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Full-time|On-site|San Francisco, USA

About Flagright:Flagright serves as a cutting-edge AI operating system dedicated to financial crime compliance, utilized by Fortune 500 companies, prominent banks, fintech innovators, and rapidly expanding startups worldwide. We empower compliance teams with real-time risk detection, streamlined investigations, and intelligent decision-making, enabling them to excel in the ongoing battle against financial crime.As a lean and high-performing team, we emphasize individual ownership and provide direct access to our leadership.Role Overview:Our Go-to-Market (GTM) team is pivotal in scaling Flagright. We are seeking a Founding Growth Strategist who can enhance our market positioning, boost win rates, and foster engagement within high-value enterprise accounts.In this role, you will be at the nexus of marketing and sales, taking charge of Flagright’s market positioning, segmentation, and GTM strategy, which includes targeted account marketing. You will convert strategies into actionable plans at the segment, vertical, and account levels by creating tailored programs that cultivate engagement, generate pipeline, and facilitate deal progression.You will collaborate closely with the CEO, sales, and marketing teams to ensure Flagright competes effectively throughout enterprise deal cycles, securing victories in the global financial crime compliance arena.Ideal Candidates:Resilient individuals who have faced setbacks and emerged stronger.Resourceful thinkers who can devise solutions with available tools.Confident individuals who possess strong opinions and can substantiate them.Quick learners fueled by a genuine eagerness to grow.Team players who prefer straightforward communication while contributing to something significant.Candidates Who May Struggle Here:Those who require extensive guidance.Individuals who view high expectations as unreasonable.People who prioritize work-life balance excessively.Those who are uncomfortable with ambiguity or facing rejection.Individuals who favor a consistent routine over dynamic priorities.Key Responsibilities:Account-based marketing and execution:Lead the named account marketing initiatives across targeted enterprise accounts.Collaborate with sales to validate account tiers, buying-group mappings, and account strategies.Design and implement personalized strategies for 1:1 and 1:few engagements, driving...

Apr 13, 2026

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Founding Go-to-Market Team Member

talentpluto

Full-time|$120K/yr - $220K/yr|On-site|San Francisco, California, United States

Role Overview Title: Founding Go-to-Market Team Member Company: talentpluto Location: San Francisco, CA (in-person, 5 days a week) Compensation: $120,000–$220,000 base salary, plus performance-based commission and equity About the Company talentpluto partners with a fast-growing company focused on conversational AI. Their platform helps businesses simulate, test, and monitor AI agents for both voice and chat, supporting the rollout of customer-facing AI at scale. The company has already reached a seven-figure run rate in its first year and recently closed a $4M Seed round led by Floodgate, with backing from Y Combinator. Clients include Google, DoorDash, a leading Fortune 500 financial services firm, and a mix of Fortune 2000 companies and startups. The current team is small, highly skilled, and expanding quickly. What You Will Do This founding go-to-market role centers on building the company’s GTM engine from scratch. The position spans sales development, demand generation, GTM engineering, and some full-cycle sales. Early priorities include designing outbound experiments, launching creative outreach, and using modern GTM tools to build a strong sales pipeline. While you’ll participate in sales calls and move deals forward, the founders will handle most enterprise deal closures for now. Close collaboration with the CEO and founders is a key part of the role. Key Responsibilities Design and run outbound pipeline experiments across email, LinkedIn, phone, and other channels Use modern GTM and AI tools to identify leads, personalize outreach, and improve campaign results Track outcomes, analyze performance, and quickly adjust messaging, segmentation, and channel mix Help build repeatable outbound and demand generation systems from the ground up Support early sales efforts by joining calls, qualifying leads, and moving opportunities forward Represent the company at conferences and events to expand the pipeline Work directly with the CEO on GTM strategy, execution, and priorities Play a role in shaping the future GTM organization as the company grows What We’re Looking For 2–3 years of experience in demand generation, outbound sales, pipeline generation, or GTM engineering Proven track record of finding leads, trying creative outreach, and building pipelines in changing environments Comfort working in a role that calls for adaptability and resourcefulness as the company evolves

Apr 20, 2026

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Founding Marketer

Cleric

Full-time|On-site|San Francisco

Join Our Innovative TeamAt Cleric, we’re transforming how engineers manage their production systems. While engineers typically navigate a maze of dashboards and alerts, we empower them to focus on what truly matters: building resilient systems. With our AI-driven Site Reliability Engineering (SRE) tools, we autonomously diagnose both significant and minor issues in complex distributed environments, allowing engineers to concentrate on enhancing their systems instead of getting bogged down in routine tasks.Recently recognized by Gartner as a Cool Vendor in SRE and Observability, our solutions have proven to deliver high accuracy in diagnoses—80% rated as accurate by senior engineers. Our clients, including BlaBlaCar, the leading long-distance mobility platform in Europe, have seen immediate value from our services. We’ve successfully raised $9.8M from prominent investors Zetta and Vertex, and now we're looking for a talented marketer to establish a robust and consistent pipeline.Your RoleIn this pivotal role, you will shape and expand the marketing function at Cleric. You’ll develop the necessary infrastructure, programs, and team dynamics required for our growth. Collaborating closely with our senior product marketer, you will translate our technical narrative into high-impact marketing strategies and lead execution efforts with autonomy and creativity. Your hands-on approach will empower you to experiment and iterate as we scale.Key ResponsibilitiesCraft programs targeting platform and infrastructure engineers, creating valuable content that resonates with the community.Design and execute lead generation strategies across various channels, including content marketing, events, community building, partnerships, and outbound outreach.Collaborate with founders and sales teams to refine our Ideal Customer Profile (ICP), qualification processes, and sales handoff.Messaging & ChannelsDevelop and run campaigns that effectively communicate our product story across our website, events, and sales materials.Ensure quality and consistency across all external communications.Manage product marketing managers, writers, agencies, and contractors, providing them with clear briefs and maintaining high standards.InfrastructureOversee our marketing stack, including CRM, lifecycle management, analytics, and attribution systems.

Jan 3, 2026

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Founding Go-To-Market Lead

Contra Labs

Full-time|Hybrid|San Francisco (Hybrid)

About UsAt Contra Labs, we are pioneering a human-centered AI lab dedicated to innovative and multimodal outputs, where human creativity shapes the future of AI capabilities.We develop cutting-edge creative preference datasets that facilitate benchmarking, evaluation, and post-training for the globe's foremost AI models and applications. Our mission is to define what excellence means in design, video, imagery, and beyond.As an extension of Contra, the professional network for independent creators, Contra Labs bridges the gap between leading AI research and a worldwide community of exceptional creative talent. Together, we transform human insights into the training and evaluation framework that empowers the next wave of human creativity.Your RoleTake ownership of the entire sales lifecycle (from inception to expansion).Develop a robust pipeline among AI labs, creative AI applications, and research teams.Conduct precise and consultative sales processes with:Machine Learning and research teamsProduct and creative leadersTranslate vague challenges into well-defined and scoped deals.Market our offerings in:Dataset creationBenchmarking and evaluation programsOngoing quality assurance systemsClose pilot programs and expand into long-term partnerships.Drive recurring revenue by delivering outstanding results.Lead initiatives in early go-to-market strategies:Transform discussions into effective positioning and messaging.Identify strategic use cases.Establish repeatable sales processes.Contribute to distribution efforts:Develop case studies, benchmarks, and social validation from our work.Provide insights for product launches and inbound marketing.Integrate learnings back into product and go-to-market strategies.Help position Contra Labs as the leading authority in creative evaluation.

Apr 13, 2026

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Founding Go-To-Market (GTM) Recruiter

Broccoli

Full-time|On-site|San Francisco

Join Broccoli as a Founding GTM Recruiter! At Broccoli, our mission is to enhance real-world operations through intelligence and reliability, beginning with home service businesses. We view operations as a systems challenge rather than merely a staffing issue. Engaging with customers, scheduling appointments, and ensuring consistent follow-ups requires judgment, memory, and accountability — not just increasing headcount. In an era where AI agents are becoming more accessible, reliability and execution are our key differentiators. We empower home service companies to manage their front office with AI that acts, retains context, and delivers trustworthy outcomes.By 2025, we achieved a remarkable 20× revenue growth, scaling to multi-million dollar figures, expanding our team from 5 to 20 members, and successfully raising a $25M Series A funding round led by Khosla Ventures, alongside participation from Y Combinator.Here are some highlights about us:Our COO was our first customer, a plumbing company CEO, who has been instrumental in shaping Broccoli from the outset.Our clients collectively generate over $15 billion in annual revenue, positioning Broccoli at the heart of this revenue stream.We have facilitated over 500,000 verified appointments for our clients.Every engineer at Broccoli engages directly with customers, observing live calls and understanding real-world challenges firsthand.Role OverviewWe are seeking a Founding GTM Recruiter to spearhead the recruitment efforts that will shape Broccoli's next growth phase. You will manage the complete recruiting cycle for Go-To-Market (GTM) positions, including Account Executives (AEs), Customer Success Managers (CSMs), and Marketing professionals, collaborating closely with the founders to define the who and why behind each hiring decision.Recruitment is a cornerstone function at Broccoli. As we develop AI systems that operate in the real world, the caliber of our team is crucial for our success.Your ResponsibilitiesOversee full-cycle recruiting for GTM roles across various levels — encompassing sales, customer success, marketing, and operations — executed in the distinctive Broccoli manner.Collaborate with founders to ensure a positive candidate experience from initial conversations through to the onboarding process.Engage in extensive sourcing! While Broccoli has a compelling narrative regarding revenue and growth, we are still in the process of broadening our outreach. You will explore innovative sourcing strategies, including referrals, outbound efforts, and creative tactics to attract exceptional candidates.

Jan 28, 2026

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Founding Head of Go-To-Market / Revenue

Hellyeah AI

Full-time|On-site|San Francisco HQ

Hellyeah AI - hellyeahai.comJoin us in building a new office in the vibrant San Francisco Bay Area with a stellar team that values your expertise.Hellyeah AI is revolutionizing the growth and marketing landscape for fast-growing companies through AI-native infrastructure. Our founder-led sales have propelled us to achieve over $10 million ARR in a short time. We are on the hunt for a Founding Head of Go-To-Market to establish our commercial engine from the ground up.This position is not about merely managing a team or analyzing dashboards. Instead, it is a hands-on builder role designed for an innovative leader capable of developing a pipeline from scratch, crafting compelling market narratives, engaging early customers, and shaping the go-to-market strategy before it is fully realized. With a robust AI-native engineering team at your disposal, you will have the resources to create the tools necessary for scaling our operations. Collaborating closely with the founder, you will play a pivotal role in transforming Hellyeah from a nascent product into a significant market presence.We are searching for a dynamic go-getter.Someone who can convert an early-stage, cutting-edge product into a thriving commercial engine.Your ResponsibilitiesYou will spearhead the foundational stages of creating a repeatable go-to-market strategy for Hellyeah.Your tasks will include:Identifying and refining ideal customer profiles, market segments, and strategic entry points.Translating market ambiguities into a clear and compelling commercial narrative.Generating a sales pipeline from the ground up through outbound outreach, partnerships, founder-led sales, content marketing, community building, and creative initiatives.Personally conducting discovery calls, product demonstrations, pilots, negotiations, and initial expansions.Contributing to the development of pricing structures, product offerings, and service transitions.Collaborating closely with product teams and the founder to convert market insights into actionable roadmap decisions.Securing key customers that serve as case studies, proof points, and market leverage.Crafting the first repeatable go-to-market playbook encompassing messaging, processes, channels, and conversion strategies.Recruiting and onboarding the next wave of go-to-market talent as the strategy gains traction.Who Should ApplyThis role is ideal for those who aspire to build rather than inherit. You might be a former founding Account Executive, the first revenue hire, a versatile growth-and-sales operator, or an ex-founder with strong commercial instincts.

Apr 13, 2026

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