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Founding Growth Marketing Strategist

BroccoliSan Francisco
On-site Full-time

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Experience Level

Experience

Qualifications

What You Will DoLead end-to-end lifecycle marketing initiatives, including onboarding, activation, and expansion strategies. Develop and execute performance marketing campaigns that drive measurable results. Optimize website conversions and implement SEO strategies to enhance online visibility. Analyze data to derive insights that inform marketing strategies and drive continuous improvement. Collaborate closely with cross-functional teams to ensure alignment on growth objectives.

About the job

Join Broccoli as a Founding Growth Marketing Strategist!

At Broccoli, we are on a mission to revolutionize real-world operations by infusing intelligence and reliability into home service businesses. We believe that effective operations stem from a systems-oriented approach rather than merely increasing headcount. Our innovative AI solutions for home service companies streamline customer interactions, appointment scheduling, and consistent follow-ups, thereby delivering trustworthy outcomes.

In 2025, we achieved remarkable success by scaling our revenue by 20×, growing our team from 5 to 20 talented individuals, and securing a $25M Series A funding round led by Khosla Ventures, with participation from Y Combinator.

Here’s what sets us apart:

  • Our COO was our first customer, a CEO of a plumbing company, and has influenced Broccoli's development from the beginning.

  • Our customers generate over $15B in annual revenue, with Broccoli playing a crucial role in capturing that revenue flow.

  • We have successfully facilitated over 500K verified appointments for our clients.

  • Every engineer engages directly with customers, gaining insights through live calls and real-world scenarios.

Role Overview

We are looking for a Founding Growth Marketer who will spearhead our growth initiatives, focusing on lifecycle marketing, performance metrics, SEO/AEO, paid acquisition, and website conversions. This position is hands-on, requiring you to design and implement growth strategies, conduct experiments, analyze data, and execute improvements.

At Broccoli, growth means cultivating efficient and measurable demand, steering clear of vanity metrics. You will be responsible for developing and managing full-funnel programs that encompass lifecycle, paid, search, and website optimization, all while maintaining rigorous standards for analytics and experimentation. You will have the autonomy to define metrics, measurement techniques, and actionable insights.

This is a unique opportunity for someone eager to take ownership of the growth process from initial engagement to revenue closure.

About Broccoli

Broccoli is at the forefront of transforming home service businesses through innovative AI solutions. Our commitment to intelligence and reliability enables our clients to operate efficiently and effectively, capturing significant revenue in the process. With a strong foundation built on customer insights and operational excellence, Broccoli stands out as a leader in the industry.

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