About the job
About Zinc Network
For over fifteen years, Zinc Network has empowered clients to tackle intricate challenges at the crossroads of security, technology, and behavior change.
Collaborating with a global network of media outlets, communities, and influencers, we assist our clients in comprehending complex issues, crafting behavioral interventions, launching impactful campaigns, activating trusted grassroots networks, and measuring outcomes.
Our work spans across governments, NGOs, and private sector partners addressing critical issues: safeguarding children online, enhancing democratic resilience, and advocating for purpose-driven technologies and organizations.
We are excited to introduce Kora , our AI-driven platform designed to convert our expertise into scalable technology, making interventions swifter and more cost-efficient while empowering clients and grassroots partners to design and execute them independently.
As the world grows ever more complex , with rapid technological advancements, evolving security threats, and shifting geopolitical and economic landscapes , Zinc stands at the forefront, addressing the most challenging issues where these forces converge and making a tangible impact on the most pressing matters.
Role Overview
We are in search of talented Digital Content Strategists to join our expanding freelance talent pool. You will be instrumental in interpreting campaign briefs, leveraging audience insights, and crafting digital-first strategies that amplify reach and effectiveness across various platforms.
In this pivotal role, you will steer content direction: recommending formats, placements, and methods tailored to the campaign objectives and audience behaviors. While strategic thinking is paramount, you will also be adept at producing and modifying content, from social media posts to short-form videos and graphics, to bring concepts to fruition when required. This is a fantastic opportunity to engage in purpose-driven campaigns of global significance, merging digital strategy, innovative thinking, and hands-on production to resonate with diverse audiences.
Key Responsibilities
- Decode briefs into actionable content strategies, advising on formats, platforms, aspect ratios, placements, and tone of voice.
- Contribute original concepts during brainstorming sessions and project meetings, influencing campaign narratives and social storytelling.
- Utilize research and platform analytics to gain insights into audience behaviors, preferences, and trends, transforming these into actionable strategies.
- Oversee content planning and optimization, ensuring all creative elements are audience-relevant, accessible, and aligned with campaign goals.
- Develop and advise on both paid and organic distribution strategies, pinpointing suitable channels, budgets, and optimization methods to maximize content effectiveness.
