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Freelance Senior PR Account Executive

Gen Plus GroupLondon, England, United Kingdom
On-site Contract

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Experience Level

Mid to Senior

Qualifications

QualificationsA Bachelor's degree in Marketing, Communication, Journalism, or a related field.2-4 years of relevant experience in a similar PR role. Proven track record in public relations, demonstrating success in enhancing brand visibility. Exceptional writing abilities to craft engaging and persuasive narratives. Strong expertise in media relations with an established network of contacts. Ability to thrive in a fast-paced environment and adapt to changing priorities.

About the job

About Gen Plus Group

Gen Plus Group brings together a global network of agencies focused on raising industry standards. The group includes PRM, NaF+, SPANDY, and THEM AGAIN, all supported by GEN+, a team of over 3,000 people representing more than 60 nationalities. The group works with brands, businesses, and individuals around the world, delivering creative solutions and integrated strategies that aim to make a real impact.

Role Overview

Gen Plus Group is looking for a Freelance Senior PR Account Executive based in London. This role centers on managing a diverse portfolio of international tourism clients, including National Tourism Organizations, hotels, and resorts.

What You Will Do

  • Work closely with an account team to develop and deliver public relations strategies and campaigns.
  • Build and maintain strong relationships with colleagues, clients, and media contacts, handling daily media requests.
  • Monitor newspapers, magazines, broadcasts, and social media to spot and act on opportunities for clients.
  • Research and write targeted press releases for media distribution.
  • Review media coverage and compile detailed clipping reports.
  • Support the planning and delivery of PR events, such as press conferences, exhibitions, and influencer trips.
  • Identify speaking opportunities and potential brand partnerships.
  • Manage and curate content for social media channels, including Twitter, Instagram, and Facebook, to boost brand presence.
  • Prepare regular client reports and participate actively in client meetings.
  • Conduct research for new business proposals and share findings with the leadership team.

About Gen Plus Group

Join a vibrant team at Gen Plus Group, where we are committed to excellence and innovation in the public relations industry. Our diverse collective of agencies works collaboratively to create meaningful connections that enhance brand presence and drive impactful results.

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