About the job
About Gen Plus Group
Gen Plus Group brings together a global network of agencies focused on raising industry standards. The group includes PRM, NaF+, SPANDY, and THEM AGAIN, all supported by GEN+, a team of over 3,000 people representing more than 60 nationalities. The group works with brands, businesses, and individuals around the world, delivering creative solutions and integrated strategies that aim to make a real impact.
Role Overview
Gen Plus Group is looking for a Freelance Senior PR Account Executive based in London. This role centers on managing a diverse portfolio of international tourism clients, including National Tourism Organizations, hotels, and resorts.
What You Will Do
- Work closely with an account team to develop and deliver public relations strategies and campaigns.
- Build and maintain strong relationships with colleagues, clients, and media contacts, handling daily media requests.
- Monitor newspapers, magazines, broadcasts, and social media to spot and act on opportunities for clients.
- Research and write targeted press releases for media distribution.
- Review media coverage and compile detailed clipping reports.
- Support the planning and delivery of PR events, such as press conferences, exhibitions, and influencer trips.
- Identify speaking opportunities and potential brand partnerships.
- Manage and curate content for social media channels, including Twitter, Instagram, and Facebook, to boost brand presence.
- Prepare regular client reports and participate actively in client meetings.
- Conduct research for new business proposals and share findings with the leadership team.
