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Full Stack Engineer - Remote

PavagoRemote — IndiaNew
Remote Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience as a Full Stack Engineer, ideally in a marketing or ad tech contextStrong proficiency in Next.js, React, and PythonExperience with data tracking, reporting systems, and CRM integrationsFamiliarity with AI tools and APIs, especially in marketing applicationsAbility to work collaboratively in a fast-paced, remote environmentExcellent problem-solving skills and attention to detail

About the job

Job Title: Full Stack Engineer

Location: Full-Time, Remote

Working Hours: US Hours - EST

About the Role

Join a dynamic and rapidly expanding marketing agency that partners with over 150 home service businesses. Our focus is on performance-driven campaigns, and we are heavily investing in AI and automation to enhance lead generation, tracking precision, and operational effectiveness.

We are seeking a proactive Full Stack Engineer with extensive experience in marketing and ad tech environments to develop and scale internal systems that bolster campaign performance and revenue operations.

This is a hands-on role focused on building, rather than just strategizing.

You will create internal tools, integrate AI into marketing processes, and optimize agency operations across advertising platforms, tracking systems, and CRM-driven pipelines.

Collaboration will be key, as you will work closely with leadership, media buyers, and operations staff to transform innovative ideas into production-ready systems that significantly enhance campaign performance and lead conversions.

Key Responsibilities

1. Internal Tool Development (Primary Focus)

  • Design and launch internal tools utilizing Next.js, React, and Python
  • Create marketing dashboards, reporting systems, and operational tools
  • Transition manual workflows to scalable, automated solutions

2. Marketing Data, Tracking & Attribution (Core Focus)

  • Implement and optimize Meta Pixel and Conversion API (CAPI)
  • Ensure precise event tracking, deduplication, and attribution
  • Construct pipelines linking ad platforms to backend systems and dashboards
  • Develop reporting systems to facilitate campaign optimization (ROAS, CPL, conversion quality)

3. AI Integration in Marketing Workflows

  • Leverage AI for practical marketing applications such as:
    • Ad copy and creative production
    • Lead scoring and qualification
    • Campaign insights and reporting automation
  • Collaborate with APIs including OpenAI and other AI platforms
  • Develop AI systems embedded within live marketing and operational workflows

4. CRM & Lead Lifecycle Automation (Critical)

  • Integrate and automate CRM systems like GoHighLevel, Close CRM, HubSpot, or similar
  • Create systems connecting lead capture to CRM, follow-ups, and conversion tracking
  • Implement automations for lead routing, pipeline management, and conversion syncing (offline events/CAPI)
  • Ensure data consistency and integrity

About Pavago

Pavago is a leading marketing agency that specializes in performance-driven campaigns for home service businesses. With a focus on innovation, we are committed to leveraging AI and automation to enhance our clients' lead generation and operational efficiency.

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