Generative AI Content Marketing Strategist

tgsCDMX, Ciudad de México, Mexico

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

QualificationsDigital Marketing Background: Proven ability to formulate strategies and produce impactful, data-driven content that resonates with target audiences across all digital channels. Expertise in Generative AI: Profound understanding of Generative AI technologies and their practical applications within various digital processes. Proficiency in major Generative AI tools such as ChatGPT, Claude, Mistral, and Gemini is crucial for driving innovation and efficiency. Additionally, support the development and adoption of TransPerfect’s proprietary AI solutions. Creative Problem Solver: Capability to leverage insights from both human and AI sources to innovate and develop solutions for operational challenges, continuously improving processes and identifying new opportunities for AI integration.

About the job

Key Responsibilities

Drive the integration of Generative AI into digital marketing processes, enhancing both efficiency and personalization.
Oversee the delivery of both human and AI-generated content solutions, including copywriting, content planning, creation, strategy, research, and analytics.
Design and implement AI-driven solutions to optimize performance and automate critical marketing operations.
Collaborate with cross-functional teams to ensure seamless integration of AI technologies into existing systems.
Stay informed about the latest advancements in AI and implement best practices to address marketing challenges.
Provide continuous training and support to teams on AI tools and strategies, fostering a culture of innovation.
Establish and monitor key performance indicators (KPIs) to evaluate the impact of AI on marketing activities, ensuring measurable value is achieved.
Lead the ongoing training and mentoring of regional Digital AI champions, ensuring that external vendor talent pools are scalable and aligned with the solutions.

About tgs

tgs is at the forefront of integrating innovative technologies into marketing strategies, harnessing the power of Generative AI to improve operational efficiencies and enhance customer engagement. Our team is passionate about leveraging AI to drive impactful marketing solutions.

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Generative AI Content Marketing Strategist

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Full-time|On-site|CDMX, Ciudad de México, Mexico

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Full-time|On-site|Mexico City

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