Growth Marketing Manager - Labs

ThreatAwareLondon Office

On-site Full-time

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Experience Level

Manager

Qualifications

Experience in PLG, self-serve SaaS, or product-led demand generation; strong focus on user activation; passion for building processes from the ground up; data-driven decision-making skills.

About the job

About the Role
Join ThreatAware as we embark on an exciting journey to launch our innovative AI-driven product. As the Growth Marketing Manager for Labs, you will play a crucial role from the outset , crafting an effective demand generation and activation strategy that transitions early adopters into loyal paying customers. This position is centered around a Product-Led Growth (PLG) philosophy, meaning you will oversee the entire user journey beyond the product itself: encompassing acquisition, onboarding communications, and fostering a vibrant community around Labs. If you're passionate about building something from the ground up and witnessing its growth, this opportunity is perfect for you.

Why Choose ThreatAware?

ThreatAware provides security teams with a comprehensive and unified platform for monitoring every device and tool within their organization. Our deployment process is swift, taking less than 30 minutes, and we offer over 150 integrations without the need for agents. We have discovered that, on average, 10% of devices on a network remain undetected, and 30% of security controls may be absent or failing silently.

We are now poised to expand our horizons. In February 2026, we successfully secured $25M from One Peak, and we are scaling our North American operations while launching our AI-powered security workspace, empowering security teams to create customized tools and automations driven by six years of the most reliable cyber asset data available in the market.

Your Responsibilities

Develop the Labs acquisition funnel from the ground up, focusing on paid, organic, and community-driven strategies.
Manage in-product and lifecycle communications to boost activation and convert free users to paying customers.
Establish and monitor Labs-specific metrics including activation rate, time-to-value, and overall conversion rates.
Cultivate and expand the Labs user community across LinkedIn and other relevant platforms.
Collaborate with the Core Growth Marketing Manager on accounts that overlap between Labs and Core offerings.
Partner with Product and Engineering teams to enhance the user journey and onboarding experience outside of the product.

Qualifications We're Seeking

Proven experience in Product-Led Growth (PLG), self-serve SaaS, or product-led demand generation.

A deep understanding of user activation versus acquisition, with a focus on users who derive real value from the product.

Comfortable with starting from scratch; you thrive in creating processes, first-draft playbooks, and programs without precedent.

You leverage data and insights to inform decisions and drive growth.

About ThreatAware

ThreatAware is revolutionizing the way security teams manage and monitor devices across their organizations. With a rapid deployment time and a wealth of integrations, we aim to ensure that no device goes undetected and that all security controls operate effectively. Our recent funding allows us to innovate and expand our offerings significantly.

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Growth Marketing Manager - Labs

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Full-time|On-site|London Office

About the RoleJoin ThreatAware as we embark on an exciting journey to launch our innovative AI-driven product. As the Growth Marketing Manager for Labs, you will play a crucial role from the outset — crafting an effective demand generation and activation strategy that transitions early adopters into loyal paying customers. This position is centered around a Product-Led Growth (PLG) philosophy, meaning you will oversee the entire user journey beyond the product itself: encompassing acquisition, onboarding communications, and fostering a vibrant community around Labs. If you're passionate about building something from the ground up and witnessing its growth, this opportunity is perfect for you.Why Choose ThreatAware?ThreatAware provides security teams with a comprehensive and unified platform for monitoring every device and tool within their organization. Our deployment process is swift, taking less than 30 minutes, and we offer over 150 integrations without the need for agents. We have discovered that, on average, 10% of devices on a network remain undetected, and 30% of security controls may be absent or failing silently. We are now poised to expand our horizons. In February 2026, we successfully secured $25M from One Peak, and we are scaling our North American operations while launching our AI-powered security workspace, empowering security teams to create customized tools and automations driven by six years of the most reliable cyber asset data available in the market.Your ResponsibilitiesDevelop the Labs acquisition funnel from the ground up, focusing on paid, organic, and community-driven strategies.Manage in-product and lifecycle communications to boost activation and convert free users to paying customers.Establish and monitor Labs-specific metrics including activation rate, time-to-value, and overall conversion rates.Cultivate and expand the Labs user community across LinkedIn and other relevant platforms.Collaborate with the Core Growth Marketing Manager on accounts that overlap between Labs and Core offerings.Partner with Product and Engineering teams to enhance the user journey and onboarding experience outside of the product.Qualifications We're SeekingProven experience in Product-Led Growth (PLG), self-serve SaaS, or product-led demand generation.A deep understanding of user activation versus acquisition, with a focus on users who derive real value from the product.Comfortable with starting from scratch; you thrive in creating processes, first-draft playbooks, and programs without precedent.You leverage data and insights to inform decisions and drive growth.

Apr 30, 2026

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Growth Marketing Associate

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Full-time|On-site|London

Why Choose Rogo?At Rogo, we are pioneering the development of Wall Street's first genuinely intelligent AI analyst. Our goal is to empower finance professionals at the premier investment banks, private equity funds, and investment firms around the globe with AI that offers unmatched speed, precision, and insights. We are not merely enhancing financial workflows; we are revolutionizing them from the foundation up.This represents a rare opportunity to become part of a transformative company at a pivotal moment. With a swiftly expanding client base, a validated product-market fit, and support from top-tier investors, we are rapidly scaling and establishing a new category within enterprise AI.Our team is composed of sharp, driven individuals who are wholly dedicated to our mission. We operate with intensity, take responsibility for intricate challenges, and maintain an unwavering focus on our users. If you excel in a dynamic environment, strive for excellence, and wish to help shape the future of finance, we warmly welcome you to join us.

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