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Growth Marketing Manager, Product-Led Growth

Semgrep Inc.San Francisco Office
Hybrid Full-time $122K/yr - $152.5K/yr

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in growth marketing, particularly in PLG environments. Strong analytical skills with the ability to interpret data and translate it into actionable strategies. Excellent communication skills for effective cross-functional collaboration. Experience with marketing automation tools and CRM systems. Ability to thrive in a fast-paced environment and adapt to changing priorities.

About the job

About Semgrep

Semgrep stands at the forefront of code security, enabling developers to innovate seamlessly. Our platform allows teams to identify, report, and resolve real security issues proactively, ensuring a secure coding process. With AI-driven technology, Semgrep enhances security during development, providing essential visibility and control to security teams while minimizing disruptions for developers. Trusted by industry leaders like Snowflake and Dropbox, Semgrep is recognized for its efficacy in Application Security Testing.

Founded in San Francisco, we are backed by prominent investors, including Menlo Ventures and Sequoia Capital. Discover more about us at semgrep.dev.

About the Role

As Semgrep's initial dedicated Growth Marketing Manager focused on Product-Led Growth (PLG), your mission will be to transform our organic user base into a robust growth pipeline. You will be instrumental in designing and executing programs aimed at converting free users into paying customers, collaborating with cross-functional teams to enhance user engagement and accelerate their journey to value.

This pivotal role offers the opportunity to work within the Global Campaigns & Growth Marketing team, closely partnering with Product, Lifecycle, RevOps, and Sales. It is ideal for a strategic thinker who thrives on data-driven decision-making and is eager to shape the future of our marketing efforts.

Location Expectations

This position is hybrid, requiring 2-3 days a week at our San Francisco office.

What You'll Own

  • Lead the free-to-paid conversion strategy, establishing clear KPIs throughout the funnel.
  • Analyze user behavior to identify high-intent users and enhance their conversion path.

About Semgrep Inc.

Semgrep is a pioneering company in the field of code security, designed to empower developers and security teams to work collaboratively without compromising on speed or security. Our innovative solutions help organizations mitigate risks while ensuring their development processes remain efficient and effective.

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