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Growth Marketing Specialist

KreaSan Francisco
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience in growth marketing, preferably in a startup environment. Strong understanding of SEO best practices and content strategy. Ability to analyze data and derive actionable insights to drive growth. Excellent communication and collaboration skills. Technical proficiency in implementing marketing changes and optimizations. Creative thinking and a passion for technology and creativity.

About the job

About Krea

At Krea, we are at the forefront of developing innovative AI creative tools. Our mission is to empower creativity through intuitive and controllable AI, ensuring that these tools enhance, rather than replace, human expression. We view AI as a versatile medium for creativity, enabling rich expressions through text, images, video, sound, and 3D formats. With over $83 million raised, we are supported by leading Silicon Valley investors, including Andreessen Horowitz and Bain Capital. Our team, comprised of musicians, designers, visual artists, and engineers, collaborates full-time in our vibrant waterfront office in San Francisco.

Position Overview:

We are seeking a talented Growth Marketer to spearhead and amplify Krea’s growth initiatives at the top-of-funnel and throughout the customer lifecycle. In this role, you will take charge of optimizing our landing pages, enhancing our SEO presence, and creating engaging educational content, all aimed at maximizing conversion rates.

This hands-on position is tailored for an individual who thrives on rapid testing and iteration, possessing a proven track record in establishing robust growth frameworks within mid-to-late stage startups. You will be empowered to lead efforts in SEO, email marketing, content development, and conversion optimization, with ample room for bold experimentation.

Ideally, you will have a technical background, enabling you to implement changes directly, and you will have a strong perspective on effective growth strategies.

Key Responsibilities:

  • Optimize Krea’s landing pages, pricing structures, and critical conversion pathways.
  • Lead our comprehensive SEO strategy, encompassing keyword research, programmatic page development, content strategy, and on-page SEO enhancements.
  • Design and execute lifecycle marketing campaigns (including email, onboarding, and reactivation) to enhance user activation and retention.
  • Produce and oversee high-quality educational resources (such as blogs, guides, and tutorials) that facilitate user engagement and value realization.
  • Conduct ongoing experiments across copy, layout, messaging, and channels to boost conversion rates.
  • Collaborate closely with product, design, and engineering teams to synchronize growth initiatives with product advancements.
  • Establish and maintain systems, dashboards, and processes that enable the accumulation of growth insights over time.

About Krea

Krea is dedicated to empowering creativity through next-generation AI tools. Our focus is on developing intuitive and controllable AI solutions that enhance human creativity across various formats. With significant backing from leading investors and a team of diverse creatives, we strive to push the boundaries of what is possible with AI in the creative space.

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