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Experience Level
Mid to Senior
Qualifications
The ideal candidate will possess:A strong background in CRM and product lifecycle management. Proven leadership skills with the ability to inspire and motivate a team. Experience in utilizing data analytics to inform strategic decisions. Exceptional communication and interpersonal skills. Proficiency in CRM software and related tools. A Bachelor’s degree in a relevant field; a Master’s degree is a plus.
About the job
ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships.
Role overview
The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals.
What you will do
Develop and implement CRM strategies that support customer growth and loyalty
Optimize customer lifecycle processes to improve retention
Collaborate with other departments to align CRM initiatives with business objectives
Analyze customer data to spot trends and identify new opportunities
Requirements
Experience leading CRM and lifecycle product teams
Strong background in using data to inform strategy
Ability to work across functions and communicate clearly with stakeholders
About ASOS Plc
ASOS Plc is a leading online fashion retailer, dedicated to providing a seamless shopping experience for millions of customers around the globe. With a focus on innovation and customer satisfaction, we are committed to delivering the latest trends and styles in fashion.
ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both …
ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and involves close collaboration with paid media, creative, and merchandising teams to optimize trading moments and increase repeat revenue through effective CRM strategies.ROLE SUMMARYWe are seeking a skilled CRM & Lifecycle Manager to take charge of daily email and SMS execution.This hands-on role emphasizes the development, deployment, and optimization of campaigns and automation flows. You will ensure that CRM initiatives drive key trading moments and facilitate repeat purchases, working in tandem with paid media and growth activities.Your focus will be on executing strategies, conducting consistent testing, and providing clear reporting on campaign performance.RESPONSIBILITIESCampaigns & Lifecycle ManagementLead the planning and execution of all email and SMS campaigns for product launches, sales, and other pivotal trading moments.Collaborate with growth and creative teams to brief, develop, and deliver campaigns that align with paid media and merchandising priorities.Design and enhance lifecycle journeys that promote repeat purchases and improve customer behavior from the first to the second order.Identify key customer segments and devise targeted campaigns tailored to them.Manage and optimize core automated flows, ensuring that messaging, timing, and frequency align with trading objectives.Testing, Reporting & Platform ManagementConduct structured testing across campaigns and flows to enhance performance over time.Monitor and report on revenue contributions, engagement metrics, and repeat behavior, using insights to guide future initiatives.Ensure robust segmentation, list health, and data integrity within the CRM platform.Oversee sign-up journeys and audience capture across the website.Requirements2 to 5 years of experience in CRM or lifecycle marketing within the e-commerce sector.Hands-on experience with CRM platforms such as Klaviyo or Ometria for building and executing campaigns.Ability to adhere to campaign calendars and meet deadlines effectively.Meticulous attention to detail and a capacity for rapid execution.Proficiency in leveraging data to evaluate performance and implement enhancements.Experience working collaboratively with growth and merchandising teams.Bonus Skills:Experience in boosting repeat purchase rates or customer lifetime value (LTV).Background in direct-to-consumer (DTC) or marketplace environments.Comfortable operating in a fast-paced startup atmosphere.BenefitsCompetitive salary package.Flexible working hours (3 office days per week in Shoreditch, London).25 days of annual leave, plus your birthday, a duvet day, and public holidays.Opportunity to work remotely for a week from abroad.
Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The RoleAs the Senior CRM & Lifecycle Marketing Manager, you will spearhead Laundryheap's lifecycle messaging strategy, transforming first-time customers into loyal patrons and turning regular users into subscribers.This role is more than just executing campaigns; it’s a leadership position with a hands-on approach, positioned at the confluence of CRM, product, and data. You will architect the program from scratch, developing the strategy, structure, channel mix, and testing cadence while managing a talented team member to support your vision. Your success will be measured by repeat order rates and customer lifetime value (LTV) across various cohorts, setting the benchmark for your team's execution.You will directly oversee a Customer Lifecycle Manager, who will manage the daily execution and optimization of customer sequences through email, push notifications, SMS, and WhatsApp.Your ResponsibilitiesYou will own the entire retention cycle:Developing post-order habit sequences to encourage repeat purchases (1st → 2nd → 3rd+ orders)Creating win-back flows for lapsed customersDesigning upsell strategies for subscriptionsImplementing behavioral nudges and lifecycle triggersEstablishing suppression logic and CRM segmentation architectureOptimizing the channel mix across email, push notifications, SMS, and WhatsApp, ensuring effective integrationYou will track and report on key metrics:Repeat order rates across cohortsCustomer lifetime value and time to reorder metricsLapsed customer recovery ratesMonitoring unsubscribe and spam rates as performance indicatorsWho You AreEssential Qualifications:5+ years of experience in B2C lifecycle, retention, or CRM marketing, preferably within a consumer app or marketplace environmentHands-on experience in building automated sequences using behavioral CRMs (e.g., Customer.io, Braze, Klaviyo)Proven track record in conducting CRM experiments, including A/B testing on sequences, timing, copy, and segmentation, translating insights into actionable program improvementsExperience in managing lifecycle programs across multiple channels, including email and push notifications, as well as SMS or WhatsAppSkilled in writing briefs and copy independentlyAdept at analyzing cohort data using spreadsheets or BI tools to derive testing hypothesesUnderstanding of suppression logic, exit conditions, and sequence architecture beyond simple campaign executionWhat You Won't Be DoingWaiting for a brief; this role is responsible for crafting themReceiving a pre-defined strategy; you will shape, validate, and own the strategy that is developedManaging a large team; you will have a single direct report, allowing for streamlined decision-making and full ownership of the project
Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups? Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps? Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?If this resonates with you, you could be our next Lifecycle Manager at Fyxer!Title: Senior CRM Manager (Lifecycle)Reporting to: James Lester, Growth LeadWhat are we creating?An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.The Role:Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.Your Responsibilities:Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.
About Checkout.com Checkout.com helps leading businesses such as eBay, ASOS, Klarna, Uber Eats, and Sony process payments smoothly. Our technology supports billions of transactions each year, making online checkouts simple for customers and reliable for merchants. Headquartered in London with offices on six continents, Checkout.com brings together a diverse, adaptable team focused on shaping the future of fintech. The company values performance and innovation, aiming to make payments effortless worldwide. Role Overview: Manager, Product Marketing – Credential Lifecycle The Manager, Product Marketing for Credential Lifecycle leads marketing for key product areas: vault services, network tokens, real-time account updates, and digital wallets. The role focuses on communicating the value of these features to merchants, translating technical details into clear business benefits. This position works directly with Product, Commercial, and Performance Marketing teams. Responsibilities include integrating product offerings into broader marketing strategies and delivering go-to-market campaigns that build understanding and drive adoption. Main Responsibilities Direct the marketing strategy for Credential Lifecycle products, including vault, network tokens, real-time account updaters, and digital wallet features, ensuring merchants see their value clearly. Plan and run go-to-market initiatives and campaigns to increase product visibility and usage. Partner with product and commercial teams to align marketing activities with business objectives. Location: London
Join our dynamic team at oqs-media as the Deputy Head of Production, where you'll leverage your extensive experience and commercial acumen to lead our production efforts. This senior role is perfect for a professional who possesses a blend of strong editorial judgement and advanced technical skills in filming, live production, and post-production.Collaborating closely with the Head of Production, you will oversee the comprehensive delivery of exceptional video content, from initial concept through to final publication. This includes conducting interviews, managing live events, and providing responsive news coverage. Additionally, you will facilitate the efficient operation of studio activities, manage production workflows, and contribute to the strategic growth of our video projects.This position is ideal for individuals who thrive in a fast-paced newsroom environment, make decisive choices under pressure, and adeptly balance operational leadership with hands-on execution.
About LystLyst is a premier global fashion shopping platform that began its journey in London in 2010, serving over 160 million shoppers annually. Our platform boasts an extensive collection of premium and luxury fashion items, curated from 27,000 of the world’s most prestigious brands and retailers. In 2025, Lyst formed a strategic alliance with Zozo, the operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership signifies a transformative phase for Lyst as we leverage AI and technology to reshape the future of fashion shopping.At Lyst, we prioritize our customers by delivering an exceptional search and discovery experience that inspires, fulfills, and personalizes their shopping journey. We believe that while fashion is exhilarating, the shopping experience can often be challenging. Our mission is to enhance the joy of fashion shopping by utilizing our technological prowess, data insights, and creativity, helping fashion shoppers make informed choices and assisting fashion partners in reaching better audiences as the premier destination for fashion enthusiasts.The Role:We are excited to announce a new pivotal role within our team, aimed at advancing our marketing strategy across both new and established markets. Reporting directly to the VP of Marketing, the Marketing Manager will collaborate with stakeholders at all levels throughout the organization. Key responsibilities include:Leading the weekly email and push notification strategy, collaborating with editorial and creative teams to enhance performance.Creating targeted email campaigns for specific customer segments and cohorts (e.g., geo-specific acquisition initiatives).Developing and managing the Product Marketing calendar and briefs to effectively communicate our digital offerings to consumers and customers.Analyzing email and push notification performance metrics, including click-through rates, revenue generation, member acquisition, and retention rates.Collaborating with marketing and product engineering teams to refine audience segments and strategize future initiatives, including the use of new CRM channels.Ensuring fluency in the onsite and in-app roadmap by working closely with product engineering teams.RequirementsA minimum of 3 years' experience in managing CRM marketing plans for a brand, encompassing email and push notifications.Experience in executing app and web-focused CRM strategies.Proficiency in navigating a matrix organization with multiple stakeholders across product, marketing, and creative/brand.Knowledge of the UK and US fashion markets is advantageous but not mandatory.Experience collaborating with innovative in-house product teams.Familiarity with data platforms such as Braze, Adjust, and Snowflake.
Join our dynamic Product Growth team at M-KOPA! We are on the lookout for a highly skilled Senior CRM Manager with experience in MVNO, super-app, mobile gaming, or high-frequency subscription models. As we continue to expand our innovative FinTech division, you will play a pivotal role in developing and scaling growth systems that enhance retention, upsell strategies, and maximize customer lifetime value for millions throughout Africa.The Impact In this role, you will design and implement retention and upsell frameworks that not only drive measurable customer lifetime value and revenue growth but also foster financial inclusion for Africa's underserved communities. Join us in our mission as we have already empowered over 7 million customers with access to over $2 billion in credit. This is your opportunity to contribute to a cause that is truly transforming lives across the continent .The Opportunity Build CRM from the ground up: You will design and scale lifecycle programs across five African markets (Kenya, Nigeria, Uganda, Ghana, South Africa), leveraging proprietary data from millions of customers and a unique distribution model involving over 30,000 field agents and 300 telesales personnel. Own retention and upsell outcomes: Your performance will be evaluated based on LTV growth, retention rates, and upsell revenue, going beyond just email metrics. Go hands-on daily: Engage in building automated customer journeys, designing experiments, analyzing results, and scaling successful initiatives—this is not just a strategic role. Global recognition: Become part of an organization recognized by TIME 100 as one of the world's most influential companies and by the Financial Times as Africa's fastest-growing company for four consecutive years (2022-2025).What You'll DoYou will take full ownership of the CRM strategy and execution from start to finish. This includes building automated customer journeys using CleverTap/Braze, conducting experiments on messaging and timing, analyzing retention cohorts, and expanding successful programs across different markets. Collaborate with Product, Commercial, and Operations teams to convert customer behavior into growth opportunities.
About Us At Ki Insurance, we are making headlines by providing coverage for innovative ventures like space shuttles, global tours, wind farms, and even the legs of footballers.Our mission is ambitious: to digitally disrupt and transform a 335-year-old insurance market. By collaborating with industry leaders like Google and UCL, we have developed a groundbreaking platform that leverages algorithms, machine learning, and advanced language models to deliver quotes to insurance brokers in a matter of seconds instead of days.As the largest global algorithmic insurance carrier and the fastest-growing syndicate in the Lloyd's of London market, Ki is proud to be the first to achieve $100 million in profit within just three years.Our diverse teams are united by a passion for innovation, working together in an agile, cross-functional manner to create the best possible experience for our customers. With our sights set on ambitious goals, we are seeking brilliant minds to challenge conventional thinking and help us reach new heights.Your RoleWe are in search of a seasoned Head of Product - Carrier to guide our squads dedicated to advancing our pioneering algorithmic underwriting capabilities. You will collaborate closely with a cross-functional team, including data scientists and algorithm engineers, to define our technological future and enhance our risk assessment and portfolio management strategies—both essential to Ki's sustained success.Key Responsibilities Strategic DirectionCollaborate with Algorithmic Underwriting leadership to establish the long-term product strategy.Develop a roadmap for our target-state Carrier product, aligning functionalities with commercial objectives and revenue models.Stay ahead of market and technology trends to uncover new opportunities to further digitize specialty insurance.Business ImpactAdvocate for cross-functional squads, ensuring the wider business understands how product decisions enhance performance.Guide teams in focusing on the most valuable challenges for Carriers while clearly communicating trade-offs and cost-benefit analyses.Balance immediate impacts with strategic long-term investments.Product Leadership & Team DevelopmentEncourage a high-performance, collaborative product culture across teams.Lead, mentor, and nurture product managers—setting goals, offering feedback, and supporting their professional development.
At Thought Machine, our mission is ambitious: to completely eliminate legacy technology from banks worldwide. We've pioneered modern banking solutions with our cloud-native core and payment technologies. Our journey is challenging, and we believe that only the best talent can help us achieve this goal.In recent years, we have experienced remarkable growth, expanding our team to over 550 professionals across offices in London, New York, Singapore, Sydney, and our new Engineering Hub in Lisbon. With over £500m raised in funding, our investors include prestigious names such as Molten Ventures, Eurazeo, Intesa Sanpaolo, Temasek, Nyca Partners, and JPMorgan Chase Strategic Investments.We’ve cultivated a workplace culture that fosters excellence while ensuring a fun atmosphere. Our exceptional culture has earned us recognition as one of the top fintech workplaces, with a stellar Glassdoor rating. We've been highlighted by Sifted magazine and acknowledged by Global Finance Magazine as one of the world's most innovative fintechs, as well as being listed by the Financial Times as one of Europe’s fastest-growing companies for two consecutive years.As we enter an ambitious phase of growth after a record year and a successful fundraising round, we're on the lookout for a Head of Partnerships. In this role, you will design and lead the ecosystem that will integrate our Vault Core and Vault Payments solutions into banks and fintechs globally.As the Head of Partnerships, you will be responsible for the strategic direction and commercial success of our partner ecosystem. Positioned at the crossroads of product strategy and market expansion, you will ensure our platform remains the centerpiece of the modern financial technology stack.Leading a dynamic team of five, you'll identify and engage potential partners that will enhance our customer offerings. You'll serve as the link between our internal product roadmap and the external partner landscape, enabling seamless collaboration.
Full-time|On-site|London, Greater London, United Kingdom
About UsTrustFlight is a pioneering aviation software firm that specializes in creating state-of-the-art AI, digital workflow, and analytics applications tailored for the aviation sector. Our innovative software enables numerous airlines, business jet operators, MROs, training organizations, and aviation service providers globally to enhance safety, streamline operations, and boost overall efficiency.As one of the largest independent software providers in the aviation industry, we are trusted by over 1,600 organizations across more than 120 countries, including many of the leading operators worldwide.Why Join TrustFlight? Mission: We aim to revolutionize aviation through advanced digital workflow solutions that enhance safety, streamline operations, and instill confidence throughout the industry. Impact: Daily, over 200,000 users depend on our systems for operational safety, compliance management, and critical decision-making. Core Values: Our commitment to integrity, responsibility, innovation, and excellence empowers our partners to operate with confidence.Your RoleAs we embark on a significant phase of growth—expanding our product ecosystem, investing in AI capabilities, and scaling our global customer base—we are seeking a Head of Product. This pivotal role will shape the next generation of aviation workflow technology and elevate the performance and discipline of our product organization.In this role, you will lead the Product function at TrustFlight, defining the strategic direction for our comprehensive SaaS portfolio. You will oversee the vision, roadmap, and execution for Centrik, Tech Log, SmartSuite, and our evolving platform capabilities. Reporting directly to the CEO, you will establish high standards for product excellence, refine our product processes, and mentor a diverse product organization dedicated to delivering top-tier products for aviation clients across the globe.A key aspect of this position involves spearheading TrustFlight’s transformation into an AI-native company—integrating AI tools into our product team’s workflow and defining a product vision for AI-driven capabilities.
At Thought Machine, we are on a bold mission to eliminate legacy technology from banks worldwide. Our innovative core and payments technology is designed natively for the cloud, paving the way for modern banking solutions. Achieving this ambitious goal requires outstanding individuals working collaboratively to build exceptional technology.In just a few years, we've expanded our team to over 550 talented professionals across offices in London, New York, Singapore, Sydney, and our newly established Engineering Hub in Lisbon. With more than £500 million raised in funding, our prestigious investors include Molten Ventures, Eurazeo, Intesa Sanpaolo, Temasek, Nyca Partners, JPMorgan Chase Strategic Investments, and Standard Chartered Ventures.We foster a vibrant culture that empowers our team to deliver top-notch work while enjoying the journey. Recognized for our outstanding workplace culture, we have received accolades from Sifted magazine, achieving one of the highest Glassdoor ratings among UK fintech companies, and offering the industry’s most generous employee share packages. Additionally, we were named one of the world’s most innovative fintechs by Global Finance Magazine and recognized by the Financial Times as one of Europe’s fastest-growing companies for two consecutive years, as well as a UK Best Employer for 2026.As the Global Head of Production Support, you will play a pivotal role in our Cloud Support Engineering teams, which are critical to the success of the world’s leading financial institutions. This role goes beyond mere management; you will architect the global customer support experience and lead elite, distributed teams dedicated to supporting the Vault Platform—the cloud-native core banking and payments engine driving the next generation of global finance.This high-visibility position requires balancing the continuous demands of banking institutions worldwide with the rapid innovation characteristic of a world-class engineering culture.
Join Infopro Digital as the Global Head of Production in our Risk Global business unit, based in London. This permanent position offers an exciting opportunity to lead strategic content production across our influential brands.About Infopro Digital Infopro Digital stands at the forefront of B2B solutions, boasting a workforce of 4,000 employees and annual revenues exceeding half a billion dollars. Our reach spans 20 countries, empowering five key professional sectors: insurance and finance, automotive aftermarket, construction, retail, and industrials. We deliver critical insights that enable our clients to make informed decisions and seize new opportunities.About Risk Global Our Risk Global division encompasses a 300-strong team dedicated to the financial services sector, with offices located in Hong Kong, London, Nashville, and New York. Being part of Risk Global means contributing to a well-supported business where your efforts can lead to significant impact.Our Brands Include:Risk.netFX Markets1LoDWatersTechnologyCentral BankingChartis ResearchThrough our unique editorial platforms, we create valuable market insights and technical content tailored for senior professionals in risk, technology, and trading across banks, asset managers, and insurers. We also provide premium marketing services and research solutions, connecting partners to our highly engaged professional communities.Your Role As the Global Head of Production, you will spearhead the strategy and implementation of content and production across the Risk Global portfolio. Your leadership will be essential in enhancing audience engagement and ensuring that Infopro Digital maintains its global leadership in events and commercial editorial marketing solutions.Key Responsibilities Include:Standardizing best practices across teams and regionsImplementing integrated content strategies within the Risk & Markets portfolioExploring growth opportunities in emerging markets, particularly in the Middle East and Central EuropeFostering collaboration between production, editorial, sales, and marketing teamsPartnering with Sales and Marketing to drive revenue growthThis role is highly collaborative and requires a seasoned production leader with strong commercial insight and a global perspective.
As the Head of Advertising (Product) at The Economist Group, you will spearhead innovative advertising strategies that align with our products and services. Your role will involve collaborating closely with cross-functional teams to enhance our advertising offerings, ensuring that they resonate with our global audience. You will leverage data-driven insights to optimize our advertising campaigns and drive revenue growth while maintaining the integrity of our brand.
Join Amber Electric as the Head of Client & Product Delivery in Europe. We are seeking an experienced leader who is passionate about driving innovative solutions for our clients. In this role, you will oversee the delivery of our products and services across the European market, ensuring exceptional customer satisfaction and operational excellence.
Join frpadvisory as a Senior CRM Manager to lead our customer relationship management initiatives. You will be responsible for developing and implementing CRM strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to ensure alignment on customer journeys and optimize our CRM systems.
Role overview The Senior CRM Communications Strategist at Wise will design and implement strategies that enhance customer communications and support the company’s growth. This position requires close collaboration with teams throughout Wise to plan and deliver CRM initiatives, reaching customers through several channels. The strategist will play a key role in deepening customer engagement and aligning communications with business goals. What you will do Shape and refine Wise’s customer communication strategies Work with cross-functional teams to develop and launch CRM projects Lead initiatives aimed at increasing customer engagement and supporting business priorities Use CRM and communications knowledge to influence experiences across multiple customer touchpoints Location This role is based in London.
Join our dynamic team at loveholidays as a Senior CRM Executive, where you will play a pivotal role in enhancing our customer relationship management strategies. You will be responsible for developing and executing innovative CRM campaigns that drive customer engagement and retention. Your expertise will be critical in analyzing customer data to deliver personalized experiences, ensuring that our clients enjoy the best possible service.
Why Choose PlayStation?At PlayStation, we pride ourselves on not only being the ultimate destination for gamers but also a top-tier workplace. As a recognized leader in the global entertainment industry, we create a range of innovative products and services, including the PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and critically acclaimed titles developed by PlayStation Studios.We are committed to fostering an inclusive environment that empowers our employees and values diversity. We invite individuals who share a passion for innovation, technology, and gaming to explore our open positions and become a part of our expanding global team.The PlayStation brand operates under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.About PlayStation Game AnalyticsIn the Game Analytics team, we collaborate with product, design, engineering, and marketing teams to enhance player experiences through data-driven insights. Our mission is to empower teams to make informed decisions by integrating experimentation, lifecycle thinking, and player/customer insights into the evolution of our products. We support rapid iteration, personalization, and sustained engagement within live service environments across PlayStation Studios and platform teams.As a Lifecycle Data Analyst, you will be part of a multidisciplinary team dedicated to optimizing player/customer journeys through experimentation and lifecycle management. This role emphasizes experiment design, scalable measurement frameworks, and exploratory analysis that will shape personalized lifecycle content and messaging.In your role as a Data Analyst, you will collaborate closely with cross-functional partners to drive analytics initiatives across multiple game titles. Your contributions will span from early feature evaluations to live performance optimization, including experimentation, feature analysis, performance reporting, and exploratory research to guide product and business strategies.
Senior CRM Manager – SumUp Pay About the Team At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions. This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey—from their initial installation to fostering long-term habits. Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come. Your Responsibilities Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement. Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach. Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements. Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets. Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health. Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives. Ideal Candidate Profile You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage. You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs. You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys. You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa. You have experience building processes from scratch and thrive in an environment lacking a predefined playbook. You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner. Why Join SumUp? Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.
