About the job
We are thrilled to announce an exciting opportunity within our Marketing Communications team for the position of 1to1 Communications Manager. In this pivotal role, the successful candidate will be responsible for designing and overseeing impactful direct marketing campaigns that align with Mitsubishi Motors UK’s strategic brand and business goals.
Key Responsibilities:
- Develop and implement direct marketing campaigns that support the company's core KPIs, ensuring alignment with our overarching marketing strategy.
- Collaborate with the Customer Communications Manager to execute a robust CRM strategy.
- Conduct analysis and segmentation of our database to identify appropriate recipients for each campaign, ensuring compliance with legal processing restrictions.
- Oversee the execution of all direct campaigns, guaranteeing accuracy, timely delivery, budget adherence, and compliance with brand standards, JSOX, and financial promotions.
- Assist the Customer Communications Manager in promoting an email direct mail service to our dealers.
- Provide insightful reporting on marketing campaign performance, pinpointing opportunities to enhance the scope and effectiveness of direct marketing efforts.
- Manage the financial aspects of customer communications budgets.
- Foster and maintain relationships with external agencies and suppliers.
- Work closely with the Marketing team and other business units to implement campaigns that reflect their initiatives within our CRM program, including quarterly direct campaign delivery, dealer marketing, after-sales functions, Shogun Finance, and Shogun Vehicle Leasing.