About the job
As an Ads Creative Strategist at Hustler Marketing, you will play a pivotal role in delivering exceptional creative media for our clients. Your responsibilities will include researching and connecting with promising content creators while staying in tune with the dynamic trends of TikTok and Instagram Reels.
Your success in this role hinges on your ability to cultivate a profound understanding of each client’s brand, values, customer personas, and specific needs. This insight will guide you in crafting precise script briefs for selected content creators, ensuring alignment with brand standards and encompassing comprehensive video concepts for creative campaigns.
Additionally, you will collaborate with and manage a diverse team of content creators for each project. Quality control of the content received will be essential to ensure compliance with established guidelines.
Mission Statement:
Your primary mission will be to guarantee the delivery of the highest quality creative advertisements to our clients. This requires a deep understanding of each client’s unique needs, brand voice, values, and messaging, along with an ongoing awareness of shifting trends.
As the Ads Creative Strategist, you will actively engage with chosen content creators, whom you will research and liaise with throughout each project. There may be occasions where direct communication with clients is necessary.
General Responsibilities:
- Strategizing and developing script briefs that reflect current TikTok and Instagram trends.
- Preparing comprehensive script briefs for content creators, including necessary B-roll footage requirements.
- Researching and identifying content creators that align with each brand’s customer avatar for testing concepts.
- Communicating effectively with potential content creators regarding project scopes.
- Ensuring high-quality video ad variations are produced.
- Selecting and coordinating with content creators for each project.
- Reviewing and providing feedback on content received to maintain quality.
- Staying updated with the latest trends on TikTok and Instagram Reels.
- Assisting the Product Manager with additional tasks as needed.
Position Specifications:
- Full-time commitment aligning with our general office hours.
- Contractor status upon signing a non-disclosure agreement.
- Exclusivity agreement, prohibiting work in similar roles while employed by Hustler Marketing.
- A 30-day notice period following the first month of employment.

