About the job
About Appier
Appier is an innovative technology firm that specializes in AI-driven platforms designed to help enterprises tackle intricate business challenges. Established in 2012 by a dedicated team of computer scientists and engineers, Appier provides three primary cloud solutions: Advertising Cloud, Personalization Cloud, and Data Cloud.
About the Business Enablement Team
The Business Enablement team is an integral part of the Growth and Marketing organization, working collaboratively with Product, Sales, and Customer Success teams to foster business growth.
Position Overview
As the Assistant Manager of Business Enablement, you will play a crucial role in developing and implementing strategies aimed at business enablement, with a strong emphasis on go-to-market initiatives, sales training, and knowledge sharing about our products. This position requires close cooperation with cross-functional teams to grasp Appier's offerings, identify target audiences, and develop buyer personas. Your contributions will empower our sales team to articulate a consistent and persuasive narrative to our clients, underscoring the value of our products for digital marketers.
Key Responsibilities
- Support Strategy Development: Assist in crafting and executing business enablement strategies that align with organizational goals.
- Process Optimization: Discover opportunities to enhance business processes, boosting efficiency and productivity.
- Cross-Functional Collaboration: Collaborate with Sales, Marketing, and Operations to deploy enablement initiatives seamlessly.
- Training & Development: Organize training programs to equip teams with essential skills and knowledge.
- Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of enablement activities and suggest improvements.
- Resource Management: Support the management of business enablement tools and resources, ensuring they are up-to-date and utilized effectively.

