About the job
Who We Are:
Burson Cohn & Wolfe, part of WPP, is a global leader in communications dedicated to creating value for clients through enhancing their reputation. With specialized teams, cutting-edge technologies, and innovative creative solutions, we empower brands to redefine reputation as a strategic advantage for future success. At Burson, you will be part of an international network of lifelong learners who thrive on innovation.
WPP (LSE/NYSE: WPP) serves as a trusted growth partner for the world's foremost brands. We integrate state-of-the-art media intelligence, data solutions, top-tier creativity, and expert strategic counsel to facilitate our clients in navigating transformations, seizing opportunities, and achieving significant growth. To learn more, visit WPP.com.
For further insights, explore bursonglobal.com and connect with us on LinkedIn and Instagram.
Role Overview:
We are on the lookout for a motivated Associate Analyst to join our Social Listening & Analytics team, supporting renowned global brands. If you are a recent graduate with experience in digital media, marketing, or communications, and are passionate about exploring social media trends, consumer insights, and cultural conversations, this role offers a unique opportunity to develop your career at the intersection of data and storytelling.
Your Responsibilities:
- Assist in data gathering, conducting basic research tasks, and organizing information.
- Support project coordination by documenting details meticulously and learning various methodologies.
- Engage in internal training sessions focused on research tools and industry best practices.
- Proofread and verify client deliverables for accuracy.
- Monitor and report on social media activities for brands, tracking cultural, competitive, and consumer trends.
- Gain proficiency in tools such as Brandwatch, Sprinklr, and NewsWhip to uncover insights that impact brand reputation.

