About the job
About 2070 Health
2070 Health is pioneering India's first healthcare-focused Venture Studio, serving as an innovative platform dedicated to creating transformative healthcare solutions by identifying disruptive opportunities in untapped markets. Unlike traditional accelerators, our venture studio takes an active role in ideation, daily operations, and strategic planning for new enterprises. Recent ventures incubated include Elevate Now, Nivaan Care, Reveal Healthtech, BabyMD, and Everhope Oncology.
Role Overview:
The Associate Director of Business Operations will collaborate closely with the Chief Growth Officer and various teams including Product, Marketing, Sales, and Go-to-Market (GTM) to drive key strategic initiatives. This role is key in facilitating cross-departmental collaboration, institutionalizing knowledge across product, operations, and marketing, and ensuring seamless organizational functionality.
Key Responsibilities:
- Go-to-Market Execution: Develop and refine GTM strategies for growth initiatives, establishing clear success metrics, tracking methods, and risk-mitigation strategies.
- Work with marketing, sales, and design teams to convert GTM plans into actionable campaigns and sales strategies.
- Offline Expansion & Demand Generation: Lead multi-channel offline campaigns (health camps, OOH, local events, corporate partnerships) to meet monthly lead generation, conversion, and ROI targets.
- Establish referral partnerships with doctors, corporates, and pharmacies, monitoring referral conversions and sales pipeline growth.
- Digital Marketing & Acquisition: Implement digital performance campaigns (Google, Meta, SEO, content) to achieve target cost-per-lead (CPL), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Enhance landing pages and nurturing processes (email/SMS/WhatsApp) to boost traffic-to-lead ratios, conversion rates, and user engagement.
Sales Enablement & Partnerships: Collaborate with the sales team to equip them with necessary resources and tools to maximize performance.

