About the job
NBCUniversal is seeking an enthusiastic Associate to become part of the Peacock Product Marketing Strategy team, reporting directly to the Manager of Product Marketing Strategy.
The Associate will play a crucial role in the formulation and implementation of go-to-market strategies aimed at enhancing user adoption, engagement, and retention across the Peacock product experience. This entry-level position is tailored for individuals eager to gain extensive exposure to the complete product marketing lifecycle, from research and brief creation to cross-functional coordination and campaign implementation. You will actively collaborate with various partners within the Product Marketing Strategy team, engaging with colleagues in product development, creative design, analytics, brand marketing, and more.
Key Responsibilities:
- Assist in the formulation and execution of go-to-market plans for Peacock product features and initiatives, including drafting marketing briefs, coordinating launch timelines, managing assets, and conducting post-mortem analyses.
- Facilitate cross-functional workflows by preparing meeting agendas, sharing recaps, and tracking actionable next steps to ensure project momentum across product, creative, legal, and channel marketing teams.
- Support the development of asset toolkits and positioning materials to empower channel marketing teams in promoting features consistently and in alignment with brand guidelines.
- Conduct competitive analysis and monitor industry trends, both within the streaming sector and beyond, to uncover relevant insights and opportunities for the team.
- Assist in tracking feature and campaign performance using analytics platforms, synthesizing data into actionable insights for internal stakeholders.
- Contribute to the preparation of presentations and decks that effectively communicate product marketing strategies to cross-functional partners and leadership.
- Help maintain project management tools and shared documentation to ensure campaigns and roadmaps are organized and up-to-date.