About the job
Job Title: Biddable Specialist
Reports To: Manager, Biddable
Function: Media Management & Delivery
Location: Hong Kong
About WPP Media:
WPP is a leader in creative transformation, harnessing creativity to forge better futures for our people, planet, clients, and communities. For more information, visit wpp.com.
WPP Media represents WPP's global media collective. In a world saturated with media, we unite the best platforms, talent, and partners to create boundless growth opportunities. Discover more at wppmedia.com.
Role Summary and Impact:
Join WPP Media Hong Kong as a Biddable Specialist within our Media Management & Delivery team. In this pivotal role, you will actively manage and optimize performance media campaigns for top-tier brands. Your efforts will directly influence client success by delivering measurable business results through biddable solutions on platforms like Google and Meta. This position offers a unique opportunity for professional growth within our Center of Excellence, collaborating with a vibrant team and remaining at the forefront of industry developments.
Core Responsibilities:
- Campaign Management: Oversee the complete activation, execution, and reporting of performance-driven digital campaigns across various brands and biddable platforms.
- Performance Optimization: Analyze campaign data to uncover trends and insights, crafting and implementing data-informed optimization strategies to meet and surpass client KPIs.
- Strategic Development: Create and present performance strategies for key clients while contributing to new business opportunities, enhancing client understanding of the advantages of biddable platforms.
- Process Management: Establish and improve workflow processes for performance campaigns and ad operations to boost efficiency, reporting, and collaboration.
- Stakeholder Collaboration: Foster and maintain robust relationships with clients and internal planning teams, effectively leading cross-functional collaboration with media owners and other partners.
- Knowledge Sharing: Stay informed about the latest trends, updates, and advancements in biddable platforms, facilitating ongoing learning within the team.

