About the job
As the Brand Director at Insomnia Cookies, you will serve as the strategic guardian of our brand. This pivotal role entails shaping the brand’s positioning, purpose, and voice—ensuring clarity, consistency, and timely relevance at every customer touchpoint.
This position collaborates closely with the Creative Director, who animates the brand through visual identity, storytelling, and execution. Together, you will ensure Insomnia Cookies presents a clear strategy and unique creative expression that fosters both cultural relevance and business success.
Positioned at the crossroads of consumer insight, brand strategy, and performance, the Brand Director transforms customer and cultural insights into a cohesive brand roadmap that informs campaigns, product launches, partnerships, and experiences—all aimed at enhancing long-term brand equity and expansion.
EXCITING POSITION PERKS:
• A prominent leadership role where your contributions will directly influence brand identity and culture.
• Significant opportunity to develop a team, establish the brand’s tone, and make a lasting impact.
• Competitive salary, bonuses, benefits, and equity options.
• Enjoy a 4-Day Work Week (yes, we take every Friday off!).
• Experience a fun, entrepreneurial, and cookie-filled culture.
• Free cookies, branded merchandise, and much more!
Key Responsibilities:
Brand Strategy & Stewardship
• Own and refine the Insomnia Cookies brand strategy, covering positioning, brand architecture, value proposition, and brand promise.
• Act as the primary steward of the brand, ensuring consistency and integrity across marketing, product, channel experiences, partnerships, and operations.
• Develop and uphold brand frameworks, guidelines, and guardrails that enable growth without brand dilution.
Strategic Partnership with Creative
• Collaborate closely with the Creative Director to translate brand strategy into captivating creative work across all channels and touchpoints.
• Provide clear strategic direction and objectives that guide creative briefs, campaign development, and execution.
• Ensure creative outcomes align with brand strategy, business priorities, and audience insights.
Consumer Insight & Cultural Relevance
• Lead a comprehensive understanding of the Insomnia customer, focusing on behaviors, motivations, and cultural contexts—especially among Gen Z and emerging audiences.
• Convert insights into actionable brand platforms, messaging, and connection opportunities.
• Track brand health, perception, and sentiment to inform ongoing brand evolution.
Brand Activation & Performance Marketing
• Drive the brand strategy for integrated campaigns, product launches, and partnerships, ensuring alignment with corporate goals and audience engagement.