About the job
About Blackbird:
Blackbird Labs is an innovative loyalty and payments platform dedicated to forging meaningful connections between top-tier restaurants and their patrons.
Founded in 2022 by Ben Leventhal, co-creator of Eater and Resy, Blackbird delivers a fully customizable loyalty program for restaurants alongside a consumer app that ensures every guest enjoys a VIP experience, regardless of their dining location. Supported by prominent investors such as Union Square Ventures, a16z, Amex Ventures, and Variant Fund, our mission is to transform the restaurant industry.
About Our Team:
At Blackbird, our core values shape our actions, and our talent principles define the qualities we seek in our team members. We are fueled by a passion for our product, dedicated to our mission, and always willing to go the extra mile for our customers. We are elite performers, committed to excellence and driven by quick learning and determination. We elevate others, taking initiative to foster growth through feedback and collaboration, consistently holding each other accountable to our principles as we work towards our shared mission.
About the Role:
We are on the lookout for a Brand Marketing Lead to articulate and expand Blackbird’s brand identity across all consumer interactions. This senior-level, hybrid role blends brand strategy, creative direction, and compelling storytelling. You will be responsible for shaping how Blackbird is perceived in the marketplace—designing strategies, systems, and narratives that influence how people connect with our brand.
Your responsibilities will include leading the development of our brand and communications strategy, overseeing our visual and verbal identity, and collaborating across departments to ensure that every brand expression aligns with a cohesive and engaging narrative. You will work closely with leaders in Marketing, Product, Design, and Loyalty to integrate creative strategies with business objectives, enhance brand loyalty, and drive growth.
In this role, you will manage a small, talented team, coordinate with creative partners, and establish frameworks that guide Blackbird’s current representation and future evolution.