About the job
Join Precision Medicine Group as a Brand Strategist and become a vital part of our mission to elevate brands through insightful analysis and strategic storytelling.
About Us: We are more than just analysts and consultants; we are the architects of brand identity and advocates for the voice of the customer. Our commitment to ethical branding drives us to leverage deep insights about the patient and customer journey, market trends, and competitive landscapes. We craft compelling narratives and measurable communication strategies that foster brand growth and transformation.
Your Role: As a Brand Strategist, you will collaborate closely with our Senior Strategists to produce comprehensive market and competitive analyses, oversee internal and external research initiatives, and independently generate pivotal brand strategy deliverables with the assistance of various cross-functional teams.
Key Responsibilities:
- Market & Brand Insights: Develop a thorough understanding of the customer and competitor landscape; perform desk research, audits, and social listening; summarize findings from diverse sources; create and maintain brand Miro boards; keep teams informed about market opportunities.
- Voice of the Customer: Manage primary research efforts; design screening tools and guides; conduct interviews and analyze qualitative data.
- Strategy Development: Assist in persona development; contribute to strategic mapping sessions and brief creation; analyze data to formulate recommendations aligned with brand objectives.
- Collaboration & Support: Partner with account, creative, medical, digital, and media teams; provide support for presentations, workshops, and pitches.

