Qualifications
Establish the definition of 'high-quality content' at HelloFresh, covering recipes, collections, and editorial content, while translating SEO, E-E-A-T, and AI-search requirements into explicit standards and guidelines.Oversee global content quality frameworks, including:Acceptance criteria and definition of completionQuality scoring systemsThresholds for thin content and duplicationAct as the authority on content quality for scaled and AI-assisted production, ensuring that speed does not compromise trust or effectiveness.Collaborate with SEO and Generative AI Engineering to:Implement content scoring mechanismsGuide automated quality assurance and content evaluation toolsEstablish safe and repeatable AI publishing workflowsServe as a strategic reviewer and escalation point for complex quality issues, unique cases, and policy inquiries.Work alongside Product, Culinary, and Localization teams to eliminate low-quality content at the creation stage, rather than rectifying it post-launch.Leverage data (GSC, engagement metrics, indexing behavior, AI visibility indicators) to adapt quality standards based on actual performance.Create documentation, playbooks, and training materials to ensure that quality standards are consistently maintained.
About the job
At HelloFresh, we are on a mission to revolutionize the way people eat by providing our customers with high-quality meals and recipes tailored for various dining occasions. Over the past decade, our vision has gained global traction, leading us to become the world’s premier meal kit provider, operating across 17 countries on three continents. Our weekly boxes filled with diverse recipes and fresh ingredients have fostered a vibrant community eager for delicious, healthy, and sustainable meal options. The HelloFresh Group encompasses our flagship brand, HelloFresh, alongside others such as Green Chef, EveryPlate, Chef's Plate, Factor, Good Chop, The Pet’s Table, and Youfoodz.
As search technology transitions from conventional Google results to AI-driven answers, the quality of our content is paramount for organic visibility and long-lasting brand trust. We are currently seeking a Content Quality Lead to define, implement, and enhance the standards for high-quality content creation, assessment, and publication across SEO and Generative Engine Optimization (GEO) strategies.
This pivotal role will be part of the Organic Discovery organization (SEO + AI Search), collaborating cross-functionally with Product, Engineering, Culinary, Analytics, and Brand teams to ensure that HelloFresh's content adheres to the highest standards of trustworthiness, utility, and search visibility at scale.
About HelloFresh
HelloFresh is dedicated to transforming the dining experience by delivering expertly crafted meal kits that cater to diverse culinary needs. With a strong presence in 17 countries and a variety of brands under our umbrella, we pride ourselves on offering customers healthy and sustainable meal options that inspire culinary creativity. Join us in our mission to make cooking enjoyable and accessible for everyone.
