About the job
Job Title: Content Strategist
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We are seeking a highly skilled Content Strategist with extensive experience in the Consumer Packaged Goods (CPG) sector, particularly in food and beverage. In this pivotal role, you will spearhead the creation of comprehensive content frameworks, engaging storytelling approaches, targeted campaign messaging, and multi-channel content strategies to enhance brand recognition, trust, and conversion rates across various digital platforms.
Responsibilities:
- Lead the formulation and execution of a cohesive content strategy that ensures brand consistency across websites, social media, email, advertisements, and product narratives.
- Develop content frameworks specifically designed for CPG food and beverage consumers, emphasizing education, benefits, credibility, and conversion tactics.
- Work in close collaboration with creative and marketing teams to generate innovative campaign concepts, scripts, landing page content, and compelling brand narratives.
- Perform content audits and competitive analyses to uncover gaps, opportunities, and distinctive positioning strategies.
- Create editorial calendars and organized content pipelines for product launches, seasonal initiatives, and cross-channel campaigns.
- Enhance content for SEO, user engagement, and conversion, ensuring alignment with the brand’s tone and voice.
- Provide artistic direction for photo/video shoots and influencer/UGC storytelling that resonates with CPG audiences.
- Utilize data and performance analytics to refine messaging, boost content effectiveness, and foster audience growth.
- Collaborate with the Conversion Rate Optimization (CRO), media buying, and customer retention teams to ensure optimized messaging throughout the entire marketing funnel.

