About the job
About Pearmill
Pearmill is a dynamic boutique performance marketing agency that excels in Lifecycle Marketing, Social Media Management, and Paid Media strategies tailored for innovative brands. We are on the lookout for a skilled Digital Marketing Copywriter to join our team on a contract basis, providing support for our expanding client portfolio.
Position Overview
In the role of Digital Marketing Copywriter, you will be responsible for producing captivating, conversion-oriented copy across a variety of channels, including email, SMS, TikTok, Instagram, and other paid and organic media platforms. You will collaborate closely with our creative and strategy teams to generate content that resonates with target audiences and yields measurable results for our clients.
Key Responsibilities
- Create engaging, brand-consistent copy for email campaigns, SMS messages, social media posts, and advertisements.
- Utilize various AI platforms to write and refine copy.
- Develop compelling headlines, subject lines, and calls-to-action that encourage opens, clicks, and conversions.
- Adapt messaging across different platforms, recognizing the specific characteristics of each channel (email, TikTok, Instagram, paid vs. organic, etc.).
- Create content that leverages trending topics, formats, and sounds on social platforms.
- Assist in the user-generated content (UGC) strategy by crafting prompts and guidelines for creators.
- Translate intricate product features into benefits-focused messaging.
- Collaborate with designers and strategists to ensure alignment between copy and visuals.
- Contribute to A/B testing strategies to enhance message performance.
- Research industry trends and competitor messaging to uncover new opportunities.

