About the job
Join the dynamic team at Aspire Software as a Marketing Specialist in Beirut, Lebanon!
About Aspire Software: We are committed to managing a portfolio of cutting-edge software companies that provide essential solutions across various industries. Our focus on best practices ensures rapid integration and sustainable growth through smart investments in our portfolio.
Position Overview: We seek an innovative and detail-oriented Marketing Specialist to spearhead our daily marketing operations. This role entails maintaining our website, enhancing our social media engagement, executing diverse marketing campaigns, and supporting our expansion in the trades and home services sectors. If you thrive in a multifaceted environment, are proficient with digital marketing tools, and have a passion for crafting content that speaks directly to small business owners, this is the opportunity for you.
The ideal candidate will be resourceful, meticulous, and eager to contribute to the success of an early-stage AI company. Collaborating closely with our leadership and sales teams, you will help implement our marketing strategy and drive lead generation.
Key Responsibilities:
- Website Management: Update and optimize website content, ensuring excellent SEO and user experience.
- Social Media Management: Create engaging content, schedule posts, interact with our audience, and enhance our online presence.
- Marketing Campaign Execution: Develop and implement email, digital advertising, and content strategies to drive lead generation.
- Content Creation: Write compelling blog posts, case studies, emails, and sales materials tailored for contractors.
- Budget Management: Monitor marketing expenditures, optimize budget allocation, and ensure positive ROI.
- Performance Analysis: Track marketing analytics, generate reports, and pinpoint areas for enhancement.
- Marketing Tools Administration: Manage marketing automation systems, CRM, and other relevant tools.
- Sales Support: Produce sales materials, presentations, and resources to aid the sales team.
- Team Collaboration: Coordinate with sales, product, and leadership to align marketing efforts with company objectives.

