About the job
About Paddle
Paddle revolutionizes the payment infrastructure for SaaS companies by serving as a Merchant of Record, alleviating the complexities of managing numerous payment systems. Our solution is faster, safer, and more cost-effective, enabling us to better serve over 5,000 software sellers across 245 territories worldwide. Supported by prestigious investors like KKR, FTV Capital, and Notion, we are committed to enhancing the e-commerce landscape.
The Opportunity
As a Web Designer at Paddle, you will be pivotal in enhancing our online presence and driving our growth initiatives. Your responsibilities will encompass the design, execution, and optimization of our marketing website, resource hubs, and campaign microsites. By translating our brand and product messaging into compelling web experiences, you will help us convert curiosity into actionable leads. Utilizing your design expertise and keen insight into user behavior, you will continually refine our site, ensuring it serves as an effective growth engine.
Key Responsibilities
- Optimize Conversion Paths: Lead the design efforts for Paddle's marketing website, enhancing the user journey from the initial visit through product exploration to trial requests.
- Design System Steward: Manage and expand our web-based design system, creating impactful user journeys, landing pages, and campaign experiences that clearly convey product value.
- Collaborate Across Teams: Work alongside Growth, Product Marketing, Engineering, and Analytics teams to leverage data and insights for continuous design improvements.
- Enhance Brand Experience: Partner with Brand teams to ensure Paddle's evolving identity is reflected in every digital interaction.
- Strategic Collaboration: Engage with Marketing and Product teams to align design initiatives with broader business objectives.

