About the job
Champion Customer Loyalty. Enhance Customer Value. Boost Lifetime Revenue.
About BJAK
At BJAK, we are dedicated to developing exceptional application platforms worldwide, with a vision to empower businesses while positively impacting society by enhancing efficiency.
We pioneered the first and leading insurance platform in Southeast Asia, revolutionizing the insurance sector. Our platform currently caters to over 8 million users across the region.
As we continue our journey, we aim to innovate and create superior applications in emerging areas, leveraging the integration of AI technologies.
Our team is comprised of highly skilled and motivated individuals focused on engineering and product excellence within a flat organizational structure. Every team member is encouraged to be hands-on and directly contribute to our mission.
Your Responsibilities
CRM & Customer Lifecycle Management
Develop and manage a comprehensive CRM and retention strategy across the entire customer lifecycle, including onboarding, activation, engagement, retention, and reactivation.
Establish clear objectives and KPIs to enhance repeat usage, policy renewals, cross-selling, and long-term customer lifetime value (CLV) growth.
Create frameworks, playbooks, and processes aimed at systematically reducing churn and enhancing customer engagement across BJAK’s product offerings.
Engagement & Retention Campaigns
Design, implement, and refine CRM campaigns utilizing email, push notifications, in-app messaging, WhatsApp, and other owned channels.
Develop targeted lifecycle, behavioral, and segmented campaigns that drive activation, retention, and conversion.
Continuously evaluate, iterate, and optimize campaigns based on performance metrics and customer insights.
Data Analysis & Commercial Impact
Examine customer behavior, cohorts, funnel drop-offs, and usage patterns to pinpoint risks and identify growth opportunities.
Convert data into actionable insights for upselling, cross-selling, renewals, and win-back strategies.
Monitor and report on CRM performance metrics against growth KPIs such as retention rate, churn, CLV, repeat purchases, and ROI.
Lead CRM experimentation, A/B testing, and performance optimization initiatives.

