About the job
As the CRM Manager at ten-group, you will be pivotal in steering our Customer Relationship Management program across the Americas, EMEA, LAC, and APAC regions. Your role will involve collaborating with global stakeholders to scale our CRM capabilities while providing leadership to your team. You will have full ownership of the CRM landscape and agenda in the Americas, working closely with a diverse, cross-functional team to manage and execute day-to-day CRM operations effectively.
Your primary mission will be to drive sustainable growth by optimizing tactical and strategic campaigns, underpinned by thorough performance analysis and clear communication of insights back to the business.
Key Responsibilities:
- CRM Program Leadership: Lead the development and execution of a world-class CRM strategy throughout the customer lifecycle, utilizing Braze to enhance personalized, timely, and impactful customer communications.
- Oversee the comprehensive delivery and performance of the CRM program across the Americas, EMEA, LAC, and APAC.
- Establish strategic direction for CRM initiatives, ensuring efficient daily planning and execution.
- Transform business objectives and customer insights into actionable CRM plans and roadmaps.
- Promote a customer-centric approach to CRM aligned with industry best practices.
- Act as the primary authority on all CRM-related activities within the region.
- Lead the planning and execution of major data, technology, and marketing automation initiatives to enhance CRM capabilities.
- Analyze and report on CRM performance, providing actionable insights and recommendations for strategy and optimization.
- Serve as a Braze subject-matter expert, overseeing campaign builds, journey mapping, segmentation, and orchestration.
- Design and implement multi-channel CRM strategies leveraging Braze’s advanced features to drive engagement and performance.

