About the job

Join ten-group as a CRM Manager (Braze Expert) and become an integral part of our dynamic team, driving the success of our Customer Relationship Management initiatives across the Americas, EMEA, LAC, and APAC regions. This pivotal role involves collaboration with global stakeholders to enhance our CRM capabilities while directly managing team members as needed. You will take complete ownership of the CRM strategy for the Americas, coordinating with a cross-functional team to oversee day-to-day CRM planning, management, and execution.
Your primary aim will be to foster sustainable growth through the continuous optimization of tactical and strategic campaigns, underpinned by regular performance analysis and effective communication of insights back to the business.
Key Responsibilities:
- CRM Program Management: Lead and own the execution of a world-class CRM strategy across the customer lifecycle using Braze as your core platform to facilitate personalized, timely, and high-impact customer communications.
- Oversee the end-to-end performance of the CRM program across the Americas, EMEA, LAC, and APAC.
- Define the strategic direction for the CRM agenda, ensuring efficient planning and execution.
- Translate business objectives and customer insights into actionable CRM plans and roadmaps.
- Promote a customer-first, value-driven approach to CRM in accordance with best practices.
- Act as the primary authority for all CRM-related activities within the region.
- Lead significant data, technology, and marketing automation initiatives that enhance CRM capabilities and impact.
- Conduct performance analysis and reporting, offering clear, actionable insights to guide strategy and business decisions.
- Establish expertise in Braze, managing campaign builds, Canvas journeys, segmentation, and orchestration.
- Design and implement multi-channel CRM activities leveraging Braze's advanced features to enhance relevance and performance.
- Collaborate with technical teams to optimize data feeds, integrations, and event schemas.
- Enhance personalization efforts using behavioral, transactional, and preference data.

