About the job
Lead user lifecycle management by optimizing the comprehensive CRM journey for a specific vertical, guaranteeing a seamless and value-rich customer experience while maximizing impact and ROI.
Develop data-driven personalization strategies to enhance engagement through CRM channels, effectively utilizing incentives to boost ROI.
Drive hypothesis formulation based on data analytics, conducting in-depth assessments to consistently improve performance metrics.
Oversee the creation of compelling CRM campaigns across Talabat's owned channels, focusing on user acquisition, increasing order frequency, and bolstering customer retention.
Initiate A/B testing and other CRM experiments in collaboration with the Business Intelligence team, aiming to derive actionable insights that refine strategies and elevate performance.
Manage the CRM budget comprehensively for selected markets, coordinating closely with finance, planning, and local marketing teams.
Lead a team dedicated to driving growth through effective CRM initiatives.
Key Responsibilities:
Guide a team of CRM specialists to foster growth through targeted communications and incentives.
Steer the personalization strategy to maximize ROI through tailored engagements.
Conceptualize CRM campaigns aligned with the customer lifecycle to fulfill business objectives.
Collaborate with the Campaign Operations team to launch CRM campaigns that tackle local market challenges (e.g., churn increase, drop in order frequency).
Monitor campaign expenditure to ensure compliance with monthly, quarterly, and annual CRM budgets.
Evaluate lifecycle campaign performance and recommend enhancements based on best practices and insights gathered from other markets.