About the job
At Stuut, we are revolutionizing the accounts receivable process for B2B companies, streamlining collections to be more intelligent and efficient. Our innovative platform is rapidly gaining traction among finance teams in the industrial, chemical, and manufacturing sectors, including Fortune 10 enterprises and emerging midmarket companies. With backing from esteemed investors such as a16z, Khosla Ventures, Activant, 1984 Ventures, and Page One, we are poised for significant growth.
Your Role
We are seeking a dynamic Demand Generation Lead to develop a powerful marketing engine that propels our outbound sales initiatives and positions Stuut in front of midmarket CFOs and finance leaders—many of whom may not be active on LinkedIn. You will explore creative, unconventional marketing strategies, both online and offline, to effectively engage this audience and identify scalable, cost-effective channels for generating qualified leads.
This role is critical for a strategic thinker who can quickly implement initiatives and collaborate closely with the Sales team to drive measurable revenue growth.
Key Responsibilities
Targeted Campaign Design: Develop and execute account-based marketing programs tailored for finance professionals in midmarket industrial companies.
Offline Experimentation: Test and expand non-digital marketing strategies such as direct mail, personalized gifting, and follow-up kits from conferences.
Sales Collaboration: Work together with the Sales team to enhance outreach programs that boost lead-to-opportunity conversion rates.
Performance Measurement: Establish marketing analytics and attribution frameworks to monitor ROI and evaluate channel efficacy.
Engage Non-Digital Audiences: Create campaigns specifically designed for an audience less familiar with digital platforms, adapting messaging and delivery methods to effectively reach CFOs.
Ideal Candidate Profile
Proven experience leading demand generation efforts in a B2B startup or scaling midmarket organization.
Ability to drive revenue beyond traditional gated content and paid social ads.
Background in marketing to operational or financial decision-makers in traditional sectors.
A blend of analytical thinking and creativity; comfortable with testing, iterating, and doing more with less.
Familiarity with AI-driven tools to enhance execution speed and targeting accuracy.

